Ujiie Bussan Announces Business Expansion Strategy Centered on 'SWITCH WEAR'

Ujiie Bussan Co., Ltd. (hereinafter, Ujiie Bussan) announces a business expansion strategy centered on its 'SWITCH WEAR' brand concept, which is based on the philosophy of 'Style is Creativity.' and themed around 'switching states.'

In this concept, apparel is redefined not merely as a fashion item, but as a 'switch' that changes people's thoughts, behaviors, and their engagement with space. By expanding from WEAR to ROOM, HOUSE, SPACE, and ultimately, WAY OF BEING, the company will explore new brand possibilities.

Why Start with WEAR?

People's states change, if only slightly, depending on what they wear.

Some days, you feel a little more forward-looking. Some days, you want to compose yourself a little. Even when you're not meeting anyone, there are moments when you inexplicably reach for clothes.

At Ujiie Bussan, we believe that these small changes could be the 'switch' that leads to the next action.

Clothes are not just for wearing; they are for switching thoughts and emotions.

SWITCH WEAR is not just an apparel brand.

It is the 'design for switching states' itself that is designed as a brand.

The Concept of SWITCH WEAR

It's not just about comfort and functionality; by wearing it, your state changes slightly.

Your demeanor changes. Your choice of words changes. Your interaction with space changes.

The accumulation of these small changes creates the richness of daily life.

Ujiie Bussan defines this philosophy as 'SWITCH WEAR.'

It is not a uniform given by someone else, but a uniform you choose for yourself.

From WEAR to SPACE

Ujiie Bussan is currently advancing a concept to extend the notion of 'SWITCH' beyond apparel,

to space, architecture, cities, and ways of living.

SWITCH is not just for changing clothes.

It's about switching the moment. The accumulation of these moments may ultimately lead to changes in one's LIFE STAGE and way of living itself.

PHASE.1｜WEAR Development centered on 'wearing,' such as apparel and goods.

PHASE.2｜ROOM Expansion to 'changes in the state of space,' such as wall design, interiors, meeting rooms, and public spaces.

PHASE.3｜HOUSE Development for 'places to live and work,' such as residences, villas, garages, warehouses, and offices.

PHASE.4｜SPACE Expansion to 'cities and public spaces,' such as streets, parks, landscapes, events, and regions.

PHASE.5｜BEING Ultimately, to ways of living, lifestyles, and thought itself.

Through the concept of 'SWITCH,' Ujiie Bussan designs the very changes in human states.

From 'SWITCH' as a concept, from WEAR to SPACE, and then to BEING. Ujiie Bussan designs the very changes in human states.

Branding of Visualization. Branding of Verbalization.

With the evolution of generative AI, anyone can now generate visuals.

That is why Ujiie Bussan believes that from now on, not just 'what to create,' but 'what philosophy to hold' will be important.

Ujiie Bussan will design the brand itself by traversing visualization and verbalization.

Not just clothes, but space, video, copy, cities, and experiences.

Connecting each of these not as independent entities, but as a single philosophy.

This is what Ujiie Bussan envisions as the next generation of branding.

Future Developments

Currently, Ujiie Bussan is advancing product development, including light outerwear as the first release,

셋업, T-shirts, and caps.

Furthermore, in the future, through brand space design, video creative, and community design,

we will expand the 'experience of switching states' into various domains.

That moment when a person looks a little more forward.

Ujiie Bussan will design that small 'SWITCH.'

Ujiie Bussan Co., Ltd. Yuko Otsu, Media Editor-in-Chief

Ujiie Bussan Co., Ltd. Satoshi Ujiie, Representative Director and President

Overall branding, planning and execution of communication measures HP: https://ujiie.co/ note: https://note.com/ujiiebussan Instagram: https://www.instagram.com/ujiiebussan_official YouTube: https://www.youtube.com/@ujiiebu