Ujiie Bussan Announces Business Expansion Strategy Originating from 'SWITCH WEAR'

氏家物産發布以「SWITCH WEAR」為核心的事業擴張戰略，將服裝重新定義為轉換個人狀態的「開關」，並計畫將此概念延伸至空間與生活方式。
其他NQ 65/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 13, 2026 at 22:30
  • 🔍 Collected: May 13, 2026 at 14:01
  • 🤖 AI Analyzed: May 15, 2026 at 22:33 (56h 31m after Collected)
Ujiie Bussan Co., Ltd. has announced a business expansion strategy centered around the 'SWITCH WEAR' brand concept. Based on the philosophy 'Style is Creativity,' the brand redefines apparel as a 'switch' to change a person's state of mind, behavior, and interaction with space. The company plans a five-phase expansion, evolving the concept from apparel (WEAR) to interior design (ROOM), architecture (HOUSE), urban public spaces (SPACE), and ultimately to a way of life (BEING). Currently, the company is developing its first lineup of apparel products and plans to expand into brand spatial design and creative media.

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