Ujiie Bussan Announces the Definition of Items for Its First In-House Brand
Ujiie Bussan has announced the definition of the items for its first in-house brand based on the philosophy "Style is Creativity," redefining clothes as a trigger to adjust one's state in daily life.
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- 📰 Published: April 10, 2026 at 18:00
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Ujiie Bussan Co., Ltd. (hereinafter referred to as Ujiie Bussan) is announcing the definition of the items that will make up its first in-house brand, based on the philosophy of "Style is Creativity."
In this initiative, we are redefining clothes not merely as products, but as a "trigger" to adjust one's state in everyday life.
Ujiie Bussan Co., Ltd. Official Website: https://www.ujiie.co/
## ■ Before starting something, people adjust themselves a little
For some reason, even on days when you don't go outside,
there are times when you want to tidy yourself up just a little.
Even though you're not meeting anyone,
you somehow reach for your clothes.
There is no special reason, but
it's a moment when you just can't stay as you are.
Perhaps, before starting something,
people are adjusting themselves just a little bit.
## ■ Creativity is not something extraordinary
The word "creative" might
feel a little distant.
A person who creates something.
A person with special talent.
You might have that kind of image.
But perhaps that is
something found more within our daily lives.
When you want to adjust yourself just a little.
When you are about to start something.
The accumulation of those moments
might just be what creativity is.
## ■ It is not a uniform given to you
Unlike a work uniform,
it is not something given to you by someone else,
but something for you to choose
your own state of being.
This is not a given uniform,
but a uniform you choose for yourself.
## ■ As a switch in daily life
While casual clothes represent freedom,
they are also somewhat ambiguous.
In this initiative, we are redefining clothes not merely as products, but as a "trigger" to adjust one's state in everyday life.
Ujiie Bussan Co., Ltd. Official Website: https://www.ujiie.co/
## ■ Before starting something, people adjust themselves a little
For some reason, even on days when you don't go outside,
there are times when you want to tidy yourself up just a little.
Even though you're not meeting anyone,
you somehow reach for your clothes.
There is no special reason, but
it's a moment when you just can't stay as you are.
Perhaps, before starting something,
people are adjusting themselves just a little bit.
## ■ Creativity is not something extraordinary
The word "creative" might
feel a little distant.
A person who creates something.
A person with special talent.
You might have that kind of image.
But perhaps that is
something found more within our daily lives.
When you want to adjust yourself just a little.
When you are about to start something.
The accumulation of those moments
might just be what creativity is.
## ■ It is not a uniform given to you
Unlike a work uniform,
it is not something given to you by someone else,
but something for you to choose
your own state of being.
This is not a given uniform,
but a uniform you choose for yourself.
## ■ As a switch in daily life
While casual clothes represent freedom,
they are also somewhat ambiguous.