Ujiie Bussan Publicizes Philosophy Behind Its Own Products

Ujiie Bussan Co., Ltd. (hereinafter referred to as Ujiie Bussan) will publicly disclose the philosophy embedded in its products and its approach to experience design for its proprietary brands, spearheaded by the slogan "Style is Creativity."

This brand is centered around the experience of "switching to a creative perspective by wearing it,"

Products are designed not merely as objects, but as triggers to switch one's thoughts and actions.

Ujiie Bussan Co., Ltd. Official Website: https://www.ujiie.co/

■ Isn't thought more instantaneously switchable?

Until now, people have chosen to learn in order to change their thoughts.

Read a book.
Listen to a lecture.
Gain knowledge.

However, for many, it often ends with just "I understand".

I'll do it starting tomorrow.
I'll make use of it someday.

While thinking this, daily life flows by without change.

So, isn't thought something that can be switched more instantaneously?

Ujiie Bussan has been designing based on that question.

■ People are already "changing by wearing it."

For example, when wearing a certain piece of clothing.
When carrying a favorite item.

For some reason, there are moments when one's posture or way of thinking changes slightly.

Just as athletes enter a state of concentration naturally by wearing their uniforms,

Or when doctors wear white coats.

Isn't it that people are already switching their own state "by wearing something"?

This is a change occurring not in the environment, but within oneself.

■ Products become "switches to change state."

The products in this brand are not limited to value as functions or decorations.

They serve as triggers to switch one's thoughts to a creative perspective.

The moment you hold a bag with a keychain.
The first step when you open the door and go outside.

With just a slight trigger,
thoughts and posture switch.

Implementing that structure into daily life.

This is what we believe to be the role of the Ujiie Bussan brand.

■ Creating "state", not "place".

Until now, people have switched themselves according to "places" such as home, work, and cafes.

So-called,

First place, second place, third place.

But isn't it fundamentally possible to switch anywhere?

When we consider this, isn't what's needed not a place, but a state?

In other words, it is, so to speak,

State Place

This is the concept.

Switching your state by wearing it.

Products exist as switches for that purpose.

■ Giving oneself a role by wearing it.

People change based on their roles.

By having a certain role,
thoughts, behavior, and choices all change.

Wearing something is also an act of giving oneself a role.

At that moment, one's perspective shifts.

And that change eventually leads to action.

■ Switching thoughts to action.

Knowledge alone does not bring change.

However, when one's state changes, actions change.

Not from tomorrow, but in that moment.

When you wear it, the switch naturally turns on.

This brand aims to create that state.

■ "Style is Creativity." into an experience.

What Ujiie Bussan advocates as "Style is Creativity." is:
Style (uniqueness, individuality) is,

a way of thinking that is built through creativity born from within oneself.

In this initiative, we aim to embed this philosophy not just in words and visuals, but as an experience.

We aim to embed this philosophy into daily life as an experience.

Without realizing it, one's perspective shifts.

The accumulation of these shifts becomes one's own style.

■ Future Developments

The product line is scheduled for phased release.

Each product,

"Wearing, putting on" equals "a change in state"

is designed as an entity that creates the experience of.

Ujiie Bussan will continue to,

deliver products and experiences to society that draw out the creativity within each individual.

Design thinking for all societies, for all stages.

Ujiie Bussan Co., Ltd.

Yuko Otsu, Editor-in-Chief, Media