UHA Mikakuto Co., Ltd. (Headquarters: Chuo-ku, Osaka; President and CEO: Masayasu Yamada) will launch "Shio Hassaku Candy," a compact candy using "Kinokawa Hassaku" puree from Kinokawa City, Wakayama Prefecture, at convenience stores nationwide starting July 7, 2026 (Tue).
[Product Features]
This candy uses "Kinokawa Hassaku" puree from Kinokawa City, Wakayama Prefecture, characterized by its refreshing sourness and a hint of bitterness within its sweetness. It perfectly balances the sweet and sour taste and bitterness unique to hassaku, creating a refreshing flavor that will make you reach for it even on hot days. Furthermore, the addition of a moderate saltiness allows for delicious salt replenishment during the hot summer.
Additionally, the candy contains "Auraptene," a component abundant in the peel of hassaku, which has been gaining attention in recent years as a beneficial ingredient for overcoming the heat. It can be enjoyed by a wide range of people as a daily refresher or as an item to help you power through the summer.
[Product Overview]
◆ Product Name: Shio Hassaku Candy
◆ Contents: 27g
◆ Release Date: Sequential release from July 7, 2026 (Tue)
*Release dates may vary by region and store.
◆ Sales Location: Pre-release at convenience stores nationwide
*Some stores may not carry this product.
◆ Price: Open price
[Kinokawa Hassaku]
Wakayama Prefecture is a major producer, accounting for approximately 70% of the hassaku distributed in Japan. "Kinokawa Hassaku" refers to hassaku grown in Kinokawa City, which boasts the largest production volume in Japan. It has a refreshing sweet and sour taste with a mild, unobtrusive bitterness.
[Hassaku Project]
This is a collaborative initiative involving industry, government, and academia centered in Kinokawa City. It focuses on the component "Auraptene" found in the local specialty, hassaku, and aims to develop products and revitalize the region by leveraging local resources.
Official Website: https://hassaku-pj.jp/
FACT BOX
- Source: PR TIMES
- Category: 新商品発売