Approximately 1 in 2 Japanese Women Cannot Produce!? Kocchi no Kento Supports "Fluctuations" with UHA Instant Supplement CM "Osume Kento ~ Equol ~" Version to Air Nationwide from Saturday, May 16, 2026
UHA Mikakuto will launch a new CM for "UHA Instant Supplement Equol," which supports women's age-related "fluctuations," nationwide from May 16, 2026. Artist Kocchi no Kento appears, promoting the product with a parody of his hit song. This supplement offers an easy way to consume Equol, which about half of Japanese women are unable to produce naturally in their bodies.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 19:00
- 🔍 Collected: May 13, 2026 at 10:31
- 🤖 AI Analyzed: May 14, 2026 at 05:57 (19h 25m after Collected)
UHA Mikakuto Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Yasumasa Yamada) will release a new commercial for its "UHA Instant Supplement" – a supplement that melts quickly in the mouth – nationwide starting Saturday, May 16, 2026. The commercial song is an adaptation of "Hai Yorokonde" created by artist Kocchi no Kento. This commercial focuses on women's "fluctuations" (yuragi) due to age.
## Kocchi no Kento Supports Women's Fluctuations!?
Kocchi no Kento, who has previously appeared in CM songs and animations for the supplement brand "UHA Gummy Supplement," now appears in the CM for "UHA Instant Supplement Equol"! This product is a supplement that supports women's "fluctuations," such as feeling "somehow unmotivated," which begin to be felt with age. It melts smoothly and can be taken without water. Therefore, we produced a commercial where Kocchi no Kento appears before women who have things to do but can't get started, recommending the product.
## Approximately 1 in 2 Japanese Women Cannot Produce Equol in Their Bodies!?
Equol is produced by intestinal bacteria, but not everyone has these bacteria. It is said that approximately 1 in 2 Japanese women cannot produce Equol in their bodies (※). We wanted everyone to know this fact, so we incorporated it into the lyrics of the commercial song. Please try UHA Instant Supplement to get Equol, which supports "fluctuations."
※Source: Takeshi Aso (Tokyo Medical and Dental University), Shigeto Uchiyama, Journal of the Japan Society for Women's Health (2185-8861) Vol. 20, No. 2, Page 313-332 (2012.10)
## CM Story
A woman is sitting lazily on her sofa at home, seemingly unable to get started on her piled-up tasks. Suddenly, Kocchi no Kento appears! Singing a parody of "Hai Yorokonde♪" as "Hai Equol♪", he recommends "UHA Instant Supplement Equol" to the woman. Then, drones carrying the product and "Tablets" characters, personifications of UHA Instant Supplement, also appear, dancing along with the woman in this story.
Please also enjoy the 15-second version and vertical video version!
## Key Visual
## Promotion Overview
### 【TV Commercial】
- Title: "Osume Kento ~ Equol ~" Episode 30 seconds
- https://youtu.be/Tr3aoR7aMAY
- Broadcast Start Date: Saturday, May 16, 2026 ~
- Broadcast Area: Nationwide on air
- Title: "Osume Kento ~ Equol ~" Episode 15 seconds
- https://youtu.be/nzEyTpBsjnA
- Broadcast Start Date: Saturday, May 16, 2026 ~
- Broadcast Area: Nationwide on air
### 【Web Commercial】
- Title: "Osume Kento ~ Equol ~" Episode Vertical Movie
- https://youtube.com/shorts/rPJChB2py2w
- Distribution Start Date: Saturday, May 16, 2026 ~
- Public Site: UHA Mikakuto Official YouTube Channel
- https://www.youtube.com/@uha2837
## Artist Profile
### Kocchi no Kento
A "green multi-artist" characterized by soulful, powerful yet delicate songs based on real-life experiences, and highly empathetic lyrics that resonate as "their own story" even without personal experience.
His hit song "Hai Yorokonde" has surpassed 20 billion total views across social media.
In 2024, "Hai Yorokonde" ranked #1 on Billboard Japan's "Heatseekers Songs" for the year.
He received the Best New Artist Award at the 66th Japan Record Awards and made his first appearance on the 75th NHK Kohaku Uta Gassen.
In addition to handling anime tie-ups and drama theme songs, he has provided music for NHK E-tele programs, produced corporate CM songs, and participated as a voice actor in Disney films, expanding his versatility.
He continues to make his presence felt in various fields beyond the music scene, gaining support across generations and genres.
## Illustrator Profile
### Muroki Osushi
He has four roles: illustrator, manga artist, Omocoro writer, and father of three children. His characteristic style is amusing and cute, instantly recognizable as Muroki's work.
He began working as a freelance illustrator at age 24 and became a writer for the web media Omocoro in 2015. In 2020, he began serializing "Neko with a Precious Stick" on X. Followers eagerly awaiting his four-panel comics rapidly increased, gaining popularity, and it was published as a book in April 2021.
He has been illustrating for TV Asahi's talk variety show "Matsuko & Ariyoshi Karisome Tengoku" since 20.
## Kocchi no Kento Supports Women's Fluctuations!?
Kocchi no Kento, who has previously appeared in CM songs and animations for the supplement brand "UHA Gummy Supplement," now appears in the CM for "UHA Instant Supplement Equol"! This product is a supplement that supports women's "fluctuations," such as feeling "somehow unmotivated," which begin to be felt with age. It melts smoothly and can be taken without water. Therefore, we produced a commercial where Kocchi no Kento appears before women who have things to do but can't get started, recommending the product.
## Approximately 1 in 2 Japanese Women Cannot Produce Equol in Their Bodies!?
Equol is produced by intestinal bacteria, but not everyone has these bacteria. It is said that approximately 1 in 2 Japanese women cannot produce Equol in their bodies (※). We wanted everyone to know this fact, so we incorporated it into the lyrics of the commercial song. Please try UHA Instant Supplement to get Equol, which supports "fluctuations."
※Source: Takeshi Aso (Tokyo Medical and Dental University), Shigeto Uchiyama, Journal of the Japan Society for Women's Health (2185-8861) Vol. 20, No. 2, Page 313-332 (2012.10)
## CM Story
A woman is sitting lazily on her sofa at home, seemingly unable to get started on her piled-up tasks. Suddenly, Kocchi no Kento appears! Singing a parody of "Hai Yorokonde♪" as "Hai Equol♪", he recommends "UHA Instant Supplement Equol" to the woman. Then, drones carrying the product and "Tablets" characters, personifications of UHA Instant Supplement, also appear, dancing along with the woman in this story.
Please also enjoy the 15-second version and vertical video version!
## Key Visual
## Promotion Overview
### 【TV Commercial】
- Title: "Osume Kento ~ Equol ~" Episode 30 seconds
- https://youtu.be/Tr3aoR7aMAY
- Broadcast Start Date: Saturday, May 16, 2026 ~
- Broadcast Area: Nationwide on air
- Title: "Osume Kento ~ Equol ~" Episode 15 seconds
- https://youtu.be/nzEyTpBsjnA
- Broadcast Start Date: Saturday, May 16, 2026 ~
- Broadcast Area: Nationwide on air
### 【Web Commercial】
- Title: "Osume Kento ~ Equol ~" Episode Vertical Movie
- https://youtube.com/shorts/rPJChB2py2w
- Distribution Start Date: Saturday, May 16, 2026 ~
- Public Site: UHA Mikakuto Official YouTube Channel
- https://www.youtube.com/@uha2837
## Artist Profile
### Kocchi no Kento
A "green multi-artist" characterized by soulful, powerful yet delicate songs based on real-life experiences, and highly empathetic lyrics that resonate as "their own story" even without personal experience.
His hit song "Hai Yorokonde" has surpassed 20 billion total views across social media.
In 2024, "Hai Yorokonde" ranked #1 on Billboard Japan's "Heatseekers Songs" for the year.
He received the Best New Artist Award at the 66th Japan Record Awards and made his first appearance on the 75th NHK Kohaku Uta Gassen.
In addition to handling anime tie-ups and drama theme songs, he has provided music for NHK E-tele programs, produced corporate CM songs, and participated as a voice actor in Disney films, expanding his versatility.
He continues to make his presence felt in various fields beyond the music scene, gaining support across generations and genres.
## Illustrator Profile
### Muroki Osushi
He has four roles: illustrator, manga artist, Omocoro writer, and father of three children. His characteristic style is amusing and cute, instantly recognizable as Muroki's work.
He began working as a freelance illustrator at age 24 and became a writer for the web media Omocoro in 2015. In 2020, he began serializing "Neko with a Precious Stick" on X. Followers eagerly awaiting his four-panel comics rapidly increased, gaining popularity, and it was published as a book in April 2021.
He has been illustrating for TV Asahi's talk variety show "Matsuko & Ariyoshi Karisome Tengoku" since 20.