Rediscover the Joy of Lively Conversations. Extend the Healthy Lifespan of Seniors with Hundreds of Hearing Aid Choices and 'Nokkerun'
Nokkerun reduces the anxiety of losing hearing aids, while hearing aids restore hearing, expanding daily joy and peace of mind. We support seniors in enjoying conversations with family and friends, fostering new bonds, and living vibrant, fulfilling lives.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 6, 2026 at 15:18 (118h 31m after Collected)
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "Uguisu Healthcare Co., Ltd.".
"Being Able to Hear" is a Prerequisite for a Youthful Life
A grandchild's cheerful "I'm home!", a couple's casual daily chat, lively banter with friends—.
Adults who live vibrantly every day are **full of "communication" in their daily lives**. However, as hearing deteriorates with age, that communication drastically decreases, and eventually, their hearts turn inward.
We want to **bring the joy of hearing back** to such individuals. With this desire, we are a specialized hearing aid store that supports our customers' hearing.
From Hearing Aid Selection to Aftercare, We Are Your One-Stop "Hearing Partner"
Currently, there are hundreds of types of hearing aids available in Japan. Choosing the optimal one from among them can be very challenging.
Our store has **qualified staff (certified hearing aid technicians)** who meticulously listen to your hearing concerns. We carefully consider what functions are truly necessary for the user, what shape of hearing aid suits their lifestyle, and other factors, to propose the most suitable device.
Furthermore, we are not just a retail store that waits for customers. We **visit customers' homes** as needed. This allows us to make adjustments that better fit their daily lives, based on sounds in their kitchen, TV placement, family members' voice volumes, and other aspects of their living environment.
The "Fear of Loss" Associated with Hearing Aids
In this field, we have repeatedly heard words from customers who purchased hearing aids:
**"I lost it again..."**
This is the unfortunate news of a lost hearing aid.
Hearing aids are advanced medical devices, so the price of one unit is by no means cheap. Many people stopped wearing hearing aids altogether after losing one.
We believe that hearing aids are not just machines that amplify sound, but **important tools that connect people**. Therefore, we have long been troubled by this situation where hearing aids, meant to restore "social connections," were becoming a new source of anxiety.
We Want to Turn "Fear of Loss" into "Joy of Wearing." Introducing 'Nokkerun,' Created by an Expert.
To address this situation, we developed an item called **"Nokkerun."**
Nokkerun is a **hearing aid anti-drop neck strap**, uniquely developed by **representative Tanaka, a hearing aid expert**, based on customers' earnest pleas of "I'm afraid of losing it."
Nokkerun is not a major technological innovation, nor is it a flashy product. However, it serves as a "last resort" to **alleviate the anxiety of "what if I lose it?"**
Differences between Conventional Hearing Aid Anti-Loss Products and "Nokkerun"
Several hearing aid anti-drop straps already existed. However, conventional clip-type straps had inconveniences such as "weak fingers making it hard to attach" and "unable to clip onto thick clothing." In contrast, **Nokkerun simply rests on the shoulder.** No complicated clip operation is required. It's very easy and convenient to use, even with thick clothes, as you just place it on.
Furthermore, while conventional straps had unstable parts for attaching hearing aids, Nokkerun uses dedicated silicone parts to securely hold the hearing aid. The hearing aid and parts do not twist around, allowing for more secure and comfortable use.
The YouTube video below provides a more detailed explanation of Nokkerun. Since the video makes it easy to understand how to use it, please watch it as well.
Our April Dream
We want to **eliminate people who give up on conversations** due to hearing loss.
We want to create a secure environment free from the worry of losing hearing aids, and **lower the barrier to wearing hearing aids**.
We want to be a company that **protects everyone's hearing**, not just a company that sells hearing aids.
It's a challenge for a small company, but what we want to protect is the great "conversation."
That is Uguisu Hearing Aids' April Dream.
【Nokkerun Product Overview】
Purpose: Hearing aid anti-drop neck strap
Suggested Retail Price: 22,000 yen (tax included)
Features: Easy to wear by simply placing it on the shoulder / No clip required / Securely held with dedicated silicone
Sales: Uguisu Hearing Aids stores, Uguisu Hearing Aids online shop, and gradually expanding to affiliated hearing aid retailers nationwide.
Uguisu Hearing Aids online shop: https://shop.uguisu.co.jp/items/115546398
【Trademark registered, design patent pending】
＜Person who wrote this press release＞
Tomoko Tanaka
FAQ
What kind of product is 'Nokkerun'?
It is a neck strap developed to prevent hearing aids from falling off or getting lost. It can be easily worn by simply placing it on the shoulder, without the hassle of traditional clip-on types.
Which hearing aids are compatible with 'Nokkerun'?
It is designed to securely hold various shapes of hearing aids with its dedicated silicone parts, not limited to specific models. Details can be found on the e-commerce site.
What kind of support does Uguisu Healthcare Co., Ltd. provide?
Certified hearing aid technicians listen to customers' hearing concerns and provide one-stop support, from selecting the optimal hearing aid to in-home adjustments and aftercare.