First in Rakuten Ichiba, Easy Creative Introduces Heatmap Function. Visualizing 'Where Users Drop Off' on Product LPs.
UFAS Co., Ltd. has added a heatmap function to its SaaS 'Easy Creative for Rakuten Ichiba'. It visualizes the scroll depth of product LPs, helping merchants identify drop-off points and optimize pages through integration with AB testing.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:10
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 13:41 (99h 9m after Collected)
UFAS Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Hiromasa Tenma) has added a 'Heatmap' function to its SaaS for Rakuten Ichiba merchants, 'Easy Creative for Rakuten Ichiba', which visualizes the scroll depth of product LPs (sales description text for PC). This scroll heatmap, compatible with Rakuten Ichiba product pages, is the first of its kind as a tool for Rakuten based on our company's research*.
It automatically measures the entire LP at 11 points in 10% increments, allowing you to grasp at a glance with a funnel chart 'where customers are dropping off from the LP.' Furthermore, in conjunction with AB testing, it is possible to compare the reach rate of each LP.
* As of April 2026, as a scroll depth measurement tool compatible with Rakuten Ichiba product pages (sales description text for PC). Based on internal research.
Do you have these concerns?
- I spend time and money making LPs, but I don't know how far they are being read.
- There's a possibility that the appeals and CTAs placed at the bottom of the LP aren't even being seen.
- I want to improve the LP, but I can't decide which parts to fix.
- While I can compare thumbnail CTRs with AB testing, I cannot compare the effectiveness of the LPs themselves.
What You Can Learn with Heatmaps
You can quantitatively check up to what point customers are reading, from the top to the bottom of the product LP.
The heatmap makes it possible to determine whether the LP is being read at all, and how far it is being read!
For example, if 1,000 people visit a certain LP:
- Top: 1,000 people (100%) viewed
- Middle: Dropped to 600 people (60%)
- Bottom: Only 200 people (20%) reached
→ In this case, 40% of customers drop off in the middle of the LP, indicating there is room for improvement in the middle content.
Further Advancing LP Improvement by Combining with AB Testing
By combining this with Easy Creative's AB testing function, you can compare 'which LP is read deeper' for each pattern.
Image of AB testing utilizing a heatmap:
- Pattern A: 70% drop off at the 50% mark
- Pattern B: 40% drop off at the 50% mark
→ It can be judged that Pattern B has a higher overall appeal for the LP.
Furthermore, the reach rate is superimposed on the product page images using color coding. You can intuitively grasp in which sections drop-offs are occurring.
(Images are for illustrative purposes)
3 Steps to Use
1. Select a product on the management screen ── Enter the product management number and click 'Start Measurement'
2. Data accumulates automatically ── Automatically recorded every time a customer views the page
3. Check on the dashboard ── Check drop-off points using a funnel chart
No HTML knowledge is required. You only need to install a measurement file the first time, but after that, you can start tracking with a single click.
Pricing
The heatmap function is available on the Standard Plan and above.
Please contact us for details.
What is Easy Creative for Rakuten Ichiba?
It is an AB testing and bulk product editing SaaS for Rakuten Ichiba merchants.
- Automated AB Testing: Automatically switches AB tests for thumbnails, product names, LPs, and product images daily, and analyzes effectiveness in conjunction with RPP data.
- Heatmap: Visualizes the scroll depth of product LPs. Supports integrated analysis with AB testing.
- AI Image Generation: Automatically generates thumbnail variations for testing using AI.
- Bulk Product Editing: Edit product information like using Excel, and reflect changes automatically at designated times.
Service Site: https://easy-creative.net?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=heatmap_launch
Company Profile
Company Name: UFAS Co., Ltd.
Location: WACROSS NINGYOCHO 7F, 1-12-7 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
CEO: Hiromasa Tenma
Established: 2023
Business Description: Consulting business, development and operation of SaaS tools for Rakuten Ichiba
Corporate Site: https://ufas.co.jp/
It automatically measures the entire LP at 11 points in 10% increments, allowing you to grasp at a glance with a funnel chart 'where customers are dropping off from the LP.' Furthermore, in conjunction with AB testing, it is possible to compare the reach rate of each LP.
* As of April 2026, as a scroll depth measurement tool compatible with Rakuten Ichiba product pages (sales description text for PC). Based on internal research.
Do you have these concerns?
- I spend time and money making LPs, but I don't know how far they are being read.
- There's a possibility that the appeals and CTAs placed at the bottom of the LP aren't even being seen.
- I want to improve the LP, but I can't decide which parts to fix.
- While I can compare thumbnail CTRs with AB testing, I cannot compare the effectiveness of the LPs themselves.
What You Can Learn with Heatmaps
You can quantitatively check up to what point customers are reading, from the top to the bottom of the product LP.
The heatmap makes it possible to determine whether the LP is being read at all, and how far it is being read!
For example, if 1,000 people visit a certain LP:
- Top: 1,000 people (100%) viewed
- Middle: Dropped to 600 people (60%)
- Bottom: Only 200 people (20%) reached
→ In this case, 40% of customers drop off in the middle of the LP, indicating there is room for improvement in the middle content.
Further Advancing LP Improvement by Combining with AB Testing
By combining this with Easy Creative's AB testing function, you can compare 'which LP is read deeper' for each pattern.
Image of AB testing utilizing a heatmap:
- Pattern A: 70% drop off at the 50% mark
- Pattern B: 40% drop off at the 50% mark
→ It can be judged that Pattern B has a higher overall appeal for the LP.
Furthermore, the reach rate is superimposed on the product page images using color coding. You can intuitively grasp in which sections drop-offs are occurring.
(Images are for illustrative purposes)
3 Steps to Use
1. Select a product on the management screen ── Enter the product management number and click 'Start Measurement'
2. Data accumulates automatically ── Automatically recorded every time a customer views the page
3. Check on the dashboard ── Check drop-off points using a funnel chart
No HTML knowledge is required. You only need to install a measurement file the first time, but after that, you can start tracking with a single click.
Pricing
The heatmap function is available on the Standard Plan and above.
Please contact us for details.
What is Easy Creative for Rakuten Ichiba?
It is an AB testing and bulk product editing SaaS for Rakuten Ichiba merchants.
- Automated AB Testing: Automatically switches AB tests for thumbnails, product names, LPs, and product images daily, and analyzes effectiveness in conjunction with RPP data.
- Heatmap: Visualizes the scroll depth of product LPs. Supports integrated analysis with AB testing.
- AI Image Generation: Automatically generates thumbnail variations for testing using AI.
- Bulk Product Editing: Edit product information like using Excel, and reflect changes automatically at designated times.
Service Site: https://easy-creative.net?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=heatmap_launch
Company Profile
Company Name: UFAS Co., Ltd.
Location: WACROSS NINGYOCHO 7F, 1-12-7 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
CEO: Hiromasa Tenma
Established: 2023
Business Description: Consulting business, development and operation of SaaS tools for Rakuten Ichiba
Corporate Site: https://ufas.co.jp/