MY ROUTINE Launches “Myroo Stacking Game” Campaign for Don Quijote-Limited Protein Release

Ueni Trading Co., Ltd. (head office: Taito-ku, Tokyo; President and Representative Director: Mitsuyoshi Miyagami) will launch the game-style campaign “Myroo Stacking Game” on Thursday, May 14, 2026, to commemorate the release of “MY ROUTINE POWER Chocolate Flavor 900g,” a Don Quijote-limited product from its protein brand MY ROUTINE. MY ROUTINE focuses on creating experiences that help people maintain positive health habits in everyday life, including functionality and ease of drinking. The new “MY ROUTINE POWER Chocolate Flavor 900g,” released on April 25, is a protein product that adopts a barrel-shaped bottle design to address small daily frustrations such as opening and closing zipper bags and powder spilling easily. Based on the brand’s idea of enjoying daily accumulation in a positive way, the campaign features “Myroo Stacking Game,” in which users stack the barrel-shaped bottles. Anyone can participate regardless of purchase, and the result is displayed as the number of tiers achieved, encouraging repeated challenges. About “Myroo Stacking Game”: The game is a browser-based mini game in which players compete to see how high they can stack the barrel-shaped bottles of “MY ROUTINE POWER Chocolate Flavor 900g.” With a simple but replayable design, participants can receive official e-commerce coupons or enter prize drawings depending on the number of tiers stacked. Campaign period: From 12:00 a.m. on Thursday, May 14, 2026, to 11:59 p.m. on Tuesday, June 30, 2026. How to enter: Players who achieve 12 tiers or more in “Myroo Stacking Game” can take a screenshot of the score screen and apply through either of the following methods. A: Enter on X by posting the score screen with the hashtag “#マイルー積み.” B: Enter via form by checking the play code from “Receive Benefits” on the game screen, then submitting the score screenshot and required information through the application form. Double chance with purchase: Customers who purchase MY ROUTINE series protein products at Don Quijote can double their number of entries by attaching a photo of the purchase receipt to the application form, in addition to the screenshot of the game score screen. Eligible receipts must be dated between Wednesday, April 1, 2026, and Tuesday, June 30, 2026. Eligible products are MY ROUTINE POWER 900g/3kg, Don Quijote-limited items, and MY ROUTINE MAX 700g. Rewards: All participants who reach 10 tiers receive a 3% discount coupon for the official e-commerce store. Prize drawings for players who reach 12 tiers or more include MY ROUTINE POWER Chocolate Flavor 900g for five winners; for 15 tiers or more, a 3,000-yen Amazon gift card for five winners; and for 20 tiers or more, a 10,000-yen Amazon gift card for one winner. The campaign special site offers the browser game “Myroo Stacking Game,” where users stack barrel-shaped bottles, as well as details on the campaign, entry methods, rewards, and double-chance program. Campaign site: https://www.myroutine.jp/barrel_stacker/ Product overview for MY ROUTINE POWER Chocolate Flavor 900g: Product name: MY ROUTINE POWER Chocolate Flavor 900g. Net weight: 900g. Release date: Saturday, April 25. Retailer: Don Quijote exclusive. Price: 5,499 yen including tax. Seller: Ueni Trading Co., Ltd. Customer inquiries: 0120-487-402. MY ROUTINE POWER site: https://www.myroutine.jp/brand/myroutine-power/. Some stores may not carry the product. About the brand: MY ROUTINE supports wellness in daily life and encourages more positive, fulfilling days. Its lineup includes protein products focused on taste, soup-type protein, and amino acid EAA products that can be easily incorporated into everyday life, proposing new wellness habits that fit naturally into daily routines. Official channels: X: https://x.com/myroutine_jp, Instagram: https://www.instagram.com/myroutine_beauty_official/, Brand site: https://www.myroutine.jp