Now is the time for analog watches! Stylish educational watch 'TIMEX KIDS ANALOG' fosters children's 'independence'. Introducing 4 cute new designs.
Ueni Trading will release 4 new models of the educational watch 'TIMEX KIDS ANALOG' on May 22, 2026, which fosters children's independence. Focusing on the educational value of analog watches, it incorporates features to develop time management skills.
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- 📰 Published: May 1, 2026 at 19:00
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Ueni Trading Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director and President: Mitsuyoshi Miyakami), the Japanese importer for "TIMEX," America's No. 1 watch brand, will launch four new models of the 'Timex Kids Analog,' ideal as children's first watches, starting Friday, May 22, 2026. Reservations will begin on Monday, May 1, 2026.
Release Date: May 22, 2026 | Reservation Start: May 1, 2026, 10:00 AM
Why an "Analog Watch" is needed in this digital age
In modern times, where opportunities to check numbers digitally, such as with smartphones and smartwatches, have increased, the educational value of deliberately wearing an "analog watch" is being re-evaluated.
The biggest feature of an analog watch is that time is visualized as a "quantity." For phrases like "We're leaving in 15 minutes," an analog watch, which visually shows the remaining time like a pie chart, fosters the foundation of a child's planning and time management abilities.
Instead of opening a smartphone to check the time and getting distracted by other things, children can simply focus on the pure passage of time. The desire to cherish that 'moment of checking the time,' which should be its original purpose, is embedded in this watch.
With over 170 years of history, Timex values watchmaking for the growth of the next generation of children.
Educational Points: Pursuing fun and understanding for first-time users
'Timex Kids Analog' incorporates features designed to help children intuitively understand time.
Understanding minutes with "60 markers"
The outer circumference of the dial features Arabic numerals for every 5 minutes up to 60. This eliminates the difficulty of converting "the long hand pointing to 3 means 15 minutes" and allows for smooth reading of minutes by counting the markers.
Hour and minute hands with different designs (Time Teaching function)
The hands are designed with distinct shapes and colors to allow immediate recognition of "short hand = hour" and "long hand = minute." The dial numbers (hour markers) also use large, clear fonts to prevent misreading.
Learning "What time is it now?" in a fun way
Beyond just a tool for checking time, it's designed for parents and children to enjoy conversations like "Where is the long hand now?" and learn to read the clock playfully.
"Toughness" and "Playfulness" to accommodate active movements
Children's daily lives are full of adventure. It features a lightweight resin case suitable for active movements and a soft, skin-friendly silicone strap that resists dirt.
The strap is adorned with playful graphics that stimulate children's imagination, creating excitement to wear it every day. With 30m water resistance, you can use it with peace of mind, without worrying about daily handwashing or sweat.
Recommended for adults too. A "statement watch" that adds playfulness to fashion
The compact 30mm size and catchy design are also gaining significant attention in adult fashion scenes. It can be used as a splash of color in monochrome outfits, or as a playful style by deliberately wearing a "children's watch." Its popularity as a "statement watch" is growing, especially on social media. It is also recommended as a communication tool across generations, such as enjoying matching parent-child outfits.
Product Overview
TIMEX KIDS ANALOG
Purple (TW2Y59600)
Pink (TW2Y59700)
Black (TW2Y59800)
Blue (TW2Y59900)
Purple (TW2Y59600) Pink (TW2Y59700)
Black (TW2Y59800) Blue (TW2Y59900)
Price: 5,500 yen (tax included) / 5,000 yen (tax excluded)
Release Date: Friday, May 22, 2026
Reservation Start Date: Monday, May 1, 2026, 10:00 AM
≪Main Specifications≫
Case: Resin (30mm diameter / 9mm thickness / 16mm lug width)
Strap: Silicone
Dial: Time Teaching specification (with 60-minute markers)
Water Resistance: 30M water resistant
About TIMEX
TIMEX, founded in 1854 in Connecticut, is the No. 1 US brand, also known as "America's Time Keeper," continuously producing popular yet high-quality and versatile watches. Its innovative history includes the first US military watch "Midget" (1917) and the world's first Disney® watch (1933).
Release Date: May 22, 2026 | Reservation Start: May 1, 2026, 10:00 AM
Why an "Analog Watch" is needed in this digital age
In modern times, where opportunities to check numbers digitally, such as with smartphones and smartwatches, have increased, the educational value of deliberately wearing an "analog watch" is being re-evaluated.
The biggest feature of an analog watch is that time is visualized as a "quantity." For phrases like "We're leaving in 15 minutes," an analog watch, which visually shows the remaining time like a pie chart, fosters the foundation of a child's planning and time management abilities.
Instead of opening a smartphone to check the time and getting distracted by other things, children can simply focus on the pure passage of time. The desire to cherish that 'moment of checking the time,' which should be its original purpose, is embedded in this watch.
With over 170 years of history, Timex values watchmaking for the growth of the next generation of children.
Educational Points: Pursuing fun and understanding for first-time users
'Timex Kids Analog' incorporates features designed to help children intuitively understand time.
Understanding minutes with "60 markers"
The outer circumference of the dial features Arabic numerals for every 5 minutes up to 60. This eliminates the difficulty of converting "the long hand pointing to 3 means 15 minutes" and allows for smooth reading of minutes by counting the markers.
Hour and minute hands with different designs (Time Teaching function)
The hands are designed with distinct shapes and colors to allow immediate recognition of "short hand = hour" and "long hand = minute." The dial numbers (hour markers) also use large, clear fonts to prevent misreading.
Learning "What time is it now?" in a fun way
Beyond just a tool for checking time, it's designed for parents and children to enjoy conversations like "Where is the long hand now?" and learn to read the clock playfully.
"Toughness" and "Playfulness" to accommodate active movements
Children's daily lives are full of adventure. It features a lightweight resin case suitable for active movements and a soft, skin-friendly silicone strap that resists dirt.
The strap is adorned with playful graphics that stimulate children's imagination, creating excitement to wear it every day. With 30m water resistance, you can use it with peace of mind, without worrying about daily handwashing or sweat.
Recommended for adults too. A "statement watch" that adds playfulness to fashion
The compact 30mm size and catchy design are also gaining significant attention in adult fashion scenes. It can be used as a splash of color in monochrome outfits, or as a playful style by deliberately wearing a "children's watch." Its popularity as a "statement watch" is growing, especially on social media. It is also recommended as a communication tool across generations, such as enjoying matching parent-child outfits.
Product Overview
TIMEX KIDS ANALOG
Purple (TW2Y59600)
Pink (TW2Y59700)
Black (TW2Y59800)
Blue (TW2Y59900)
Purple (TW2Y59600) Pink (TW2Y59700)
Black (TW2Y59800) Blue (TW2Y59900)
Price: 5,500 yen (tax included) / 5,000 yen (tax excluded)
Release Date: Friday, May 22, 2026
Reservation Start Date: Monday, May 1, 2026, 10:00 AM
≪Main Specifications≫
Case: Resin (30mm diameter / 9mm thickness / 16mm lug width)
Strap: Silicone
Dial: Time Teaching specification (with 60-minute markers)
Water Resistance: 30M water resistant
About TIMEX
TIMEX, founded in 1854 in Connecticut, is the No. 1 US brand, also known as "America's Time Keeper," continuously producing popular yet high-quality and versatile watches. Its innovative history includes the first US military watch "Midget" (1917) and the world's first Disney® watch (1933).