A new habit called 'Soup Protein' that continues even on days with no appetite in the upcoming hot season. SOU + YOU Corn Soup Flavor wins Grand Prix at 'Japan Food Selection'!!
Ueni Trading's 'SOU + YOU Corn Soup Flavor' won the Grand Prix at the Japan Food Selection. The new concept of taking protein as a soup was highly evaluated.
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- 📰 Published: April 9, 2026 at 19:00
- 🔍 Collected: April 9, 2026 at 10:32
- 🤖 AI Analyzed: April 18, 2026 at 18:42 (224h 10m after Collected)
Ueni Trading Co., Ltd. (Headquarters: Taito-ku, Tokyo; President: Mitsuyoshi Miyagami), which is strengthening its health food business by developing innovative products such as protein and sports supplements, has won the Grand Prix for its 'SOU + YOU Corn Soup Flavor' from the wellness brand 'MY ROUTINE' at the 'Japan Food Selection' organized by the Japan Food Analyst Association. This product was highly evaluated as a nutritional habit that can be easily continued even in the upcoming hot season, based on the new idea of 'taking in protein as a soup.'
## Development Background
In recent years, with the increasing number of hot days, people's diets tend to change during the upcoming season, with a loss of appetite and a tendency to rely on cold drinks and snacks. For modern people who tend to simplify their meals in their busy daily lives, it is not easy to achieve both 'getting proper nutrition' and 'continuing without difficulty.' Against this background, the need for 'nutritional habits that are easy to incorporate into daily life' is increasing. 'SOU + YOU' was developed as a product that is easy to continue regardless of the season, designed to naturally supplement protein as part of a meal by taking it as a warm soup.
## About the Award-Winning Product: Mellow Corn Soup Flavor
### [Points Evaluated]
## Development Background
In recent years, with the increasing number of hot days, people's diets tend to change during the upcoming season, with a loss of appetite and a tendency to rely on cold drinks and snacks. For modern people who tend to simplify their meals in their busy daily lives, it is not easy to achieve both 'getting proper nutrition' and 'continuing without difficulty.' Against this background, the need for 'nutritional habits that are easy to incorporate into daily life' is increasing. 'SOU + YOU' was developed as a product that is easy to continue regardless of the season, designed to naturally supplement protein as part of a meal by taking it as a warm soup.
## About the Award-Winning Product: Mellow Corn Soup Flavor
### [Points Evaluated]