Launching "PARFUM BAR", a mini perfume series where you can choose scents from multiple brands such as Aqua Savon and Angel Heart

Ueni Trading Co., Ltd. (Headquarters: Taito-ku, Tokyo, President: Mitsuyoshi Miyagami) is launching "PARFUM BAR", a mini-sized perfume series that allows you to choose scents across brands, such as "Aqua Savon" and "Angel Heart".

With the concept of "The joy of choosing a scent × Brand worldview × Individuality", we bring together scents from different brands, proposing an experience where you can choose a scent to suit your mood or the occasion of the day, just like choosing a drink at a bar.

[Background]

Through brands like "Aqua Savon" and "Angel Heart", Ueni Trading has continually proposed ways to enjoy scents in everyday life while leveraging the worldview of each brand.

In recent years, as the domestic fragrance market has expanded and choices have broadened, there have been voices from consumers saying, "I don't know which scent suits me." Therefore, Ueni Trading believed that there was a need for opportunities to try out scents more casually, and will launch the mini-sized perfume series "PARFUM BAR", where consumers can compare and choose scents from multiple brands at drugstores, which are easy to drop by on a daily basis. We aim to create a sales floor where people can encounter a scent that suits them while experiencing various brands and scents at the store.

[Features of PARFUM BAR]

1. Choose multiple scents beyond brand boundaries

"PARFUM BAR" is a mini-sized fragrance series that crosses multiple fragrance brands such as Aqua Savon, Angel Heart, and RADSKY.

By experiencing multiple scents across brands, you can find a scent that matches your mood and preferences for the day.

2. A lineup of scents that blend easily into daily life

Focusing on light fragrances, we offer a lineup of scents that are easy to incorporate into various scenes.

3. Affordable price range

All products are available at 1,500 yen excluding tax (1,650 yen including tax), setting a price that makes it easy to try out scents casually.

With the ease of incorporation unique to mini sizes, you can enjoy perfumes more closely.

[Overview]

Start Date: April 2, 2026

Target Stores: Drugstores nationwide

Participating Brands: Aqua Savon, Angel Heart, RADSKY

[Lineup]

Aqua Savon Eau de Parfum Watery Shampoo Scent

Aqua Savon Eau de Parfum White Cotton Scent

Aqua Savon Eau de Parfum Favorite Soap Scent

Aqua Savon Eau de Parfum Powdery Musk Scent

Aqua Savon Eau de Parfum Chardonnay Brut Scent

Aqua Savon Eau de Parfum Sakura Floral Scent

Aqua Savon Eau de Parfum Apple Blossom Scent

RADSKY Splash Time Eau de Parfum

RADSKY P.M. Eau de Parfum

RADSKY White Moon Eau de Parfum

Angel Heart Eau de Toilette

Angel Heart Crazy for You Eau de Toilette

Angel Heart Pure Candy Eau de Toilette

Lion Heart Eau de Toilette

[Price / Volume]

Aqua Savon / RADSKY: 1,650 yen each / 16mL each

Angel Heart: 1,650 yen each / 10mL each

Speaking of Scents, Ueni Trading Co., Ltd.

We are a specialized trading company handling brands of fragrances, watches, and fashion accessories.

We hold a broad market share in the import and wholesale of overseas brand products.

Building on the track record and know-how cultivated as an import wholesaler, we are expanding our business as a regular Japanese agency and original brand manufacturer. In fragrances, we serve as the sole agent for "Samourai", "Jaguar", and "Gres", while also developing our own products like the "Aqua Savon Series" and "Botocollax Black" as a manufacturer, developing numerous brands across a wide range of business models.