UCC Launches 'A Happy Cup of LIFE' Project, Promoting the Joy of Cold Brew Coffee
UCC上島珈琲啟動「A Happy Cup of LIFE」品牌企劃，今夏主推「水淹」冷萃咖啡，並於5月15日推出全新電視廣告，傳遞咖啡帶來的生活幸福感。
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 22:00
- 🔍 Collected: May 14, 2026 at 13:32
- 🤖 AI Analyzed: May 15, 2026 at 20:19 (30h 47m after Collected)
UCC Ueshima Coffee Co., Ltd. is launching a corporate branding project titled 'A Happy Cup of LIFE' starting in May. The project aims to convey the greatness of coffee in daily life. As a first step, the campaign will focus on 'Mizu-ire' (cold brew) iced coffee for the summer, proposing a new way to enjoy coffee bags steeped in water. A new TV commercial will start airing on May 15. UCC highlights that with hotter and longer summers, the demand for iced coffee has increased. They aim to expand the 'Mizu-ire' culture, which offers a clear, sweet taste without the need for boiling water.