Uca's 'How to Propose' and JTB's 'Futari Tsumugi' Form Strategic Partnership to Strengthen Proposal Support for Engaged Couples

Uca Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuka Katayama), operator of the proposal support service 'How to Propose,' has announced a business partnership with 'Futari Tsumugi,' a marriage agency operated by JTB Corp. Starting April 1, 2026, the collaboration will strengthen proposal support for couples who have reached the 'seikon' (marriage match/engagement) stage.

'How to Propose' is a comprehensive service that assists with everything from initial consultation to planning proposal performances and on-day coordination. With a track record of assisting over 60,000 proposal scenes, the service aims to turn once-in-a-lifetime moments into extraordinary memories. On the other hand, 'Futari Tsumugi' is a high-touch marriage agency service utilizing JTB's hospitality and coordination expertise. It provides step-by-step companionship through profile creation, matchmaking, relationship counseling, and proposal support, with a long-term view of supporting life after marriage, including weddings, honeymoons, anniversary trips, and gifts.

Through this partnership, 'How to Propose' will leverage its expertise and creative proposal planning for couples matching via 'Futari Tsumugi,' ensuring their life milestone is personalized and unforgettable. By aligning from matchmaking to engagement and the subsequent start of their new life, both companies aim to provide consistent value. Moving forward, both firms will work to create richer customer experiences through services tailored to each individual.

Uca, under the mission 'Creative Emotions,' creates rich and resonant moments through services such as flower gifts, spatial decoration, wedding flowers, and proposal support. Its strength lies in creating emotional experiences and committing to each customer's important moments.

### Background of the Partnership As values and processes regarding marriage diversify, there is a growing need for personalized expressions and experiences during life's milestones even after reaching an engagement. This partnership establishes a system to provide more personalized and special proposal experiences for engaged couples.

The partnership aims to propose and sell flower gifts through 'Patisserie + Flower' and strengthen proposal planning and support through 'How to Propose' for couples matching through 'Futari Tsumugi.' This will enable more specific support such as venue selection, performance design, on-day flow, and creating commemorative experiences that are closely tailored to each couple.

JTB's 'Futari Tsumugi' aims to support couples not just from meeting to engagement, but also through subsequent weddings, honeymoons, and anniversary trips. They believe the proposal should not just be a formality, but a deeply engraved, significant event. Uca's 'Patisserie + Flower' is a specialty shop for fresh and preserved flowers founded in 2007, which has supported 60,000 proposals. 'How to Propose' provides support guided by dedicated concierges using special locations and plans.

Specific details regarding service flow, eligibility, and application methods will be announced as operations proceed.

### Representative Comments **Yuka Katayama, CEO of Uca Co., Ltd.:** 'I am very pleased to be able to support people more deeply at important milestones in their lives through this partnership. Supporting over 60,000 proposals, we have felt that the moment of expressing one's feelings has the power to enrich the rest of one's life. For couples reaching the milestone of marriage, we believe a proposal is not just an event but a precious time to convey gratitude and the resolve to walk through life together. By combining Futari Tsumugi's supportive care with our power to create emotional experiences, I am confident we can deliver unforgettable proposals.'

**Yuji Shinkai, Representative of JTB's Marriage Agency Futari Tsumugi:** 'Through our partnership with Uca, we are delighted to provide services that will satisfy our members by dramatically producing the important moment of a proposal. JTB's marriage agency Futari Tsumugi will consistently support customers through the comprehensive strength of the JTB Group, from the initial meeting to the wedding, honeymoon, and even life planning.'

### Service Overview **Patisserie-Flower:** A flower gift shop specializing in proposals. Its motto is 'making many people smile through flowers,' providing products and services specializing in design, functionality, and surprise.

**How to Propose:** A support service for proposal consultations, planning, on-day support, and information dissemination. Based on the concept that a proposal is more wonderful with a 'collaborator,' it provides special plans.

**JTB Marriage Agency Futari Tsumugi:** A high-touch marriage agency service by JTB. It accompanies members from profile creation to matchmaking and relationship counseling, aiming for support that looks ahead to post-engagement life events.

### Company Information **Uca Co., Ltd.** CEO: Yuka Katayama Location: 12-5 Uguisudanicho, Shibuya-ku, Tokyo Established: November 27, 2007 Business: Flower gifts, event/spatial decoration, wedding flowers, OEM development, proposal support, etc.

**JTB Corp. (Futari Tsumugi)** Service: Marriage agency service utilizing JTB's hospitality.