Uber Japan Announces New TV Commercial 'The Sixth Sense' Featuring Yo Oizumi and Yuri Tsunematsu

Uber Japan Co., Ltd. (hereinafter, Uber Japan) announced a new Uber TV commercial 'Takushi o, Omoi no Mama ni (Taxi, as you wish) - The Sixth Sense' featuring actors Yo Oizumi and Yuri Tsunematsu on Wednesday, June 3, 2026. The commercial will be released on Uber's official YouTube channel today and will begin TV broadcast on Thursday, June 4. This commercial series, under the concept 'Takushi o, Omoi no Mama ni' that has been developed since last year, expresses the experience of being able to freely and smartly hail an Uber Taxi according to each user's lifestyle and mobility needs through a worldview of 'superpowers.' With Uber Taxi, users can check the real-time location and estimated arrival time of their taxi, providing a smarter and smoother travel experience. In the new commercial 'The Sixth Sense,' Oizumi and Tsunematsu appear as colleagues. After a work outing, while waiting for a taxi, Oizumi repeatedly correctly guesses the taxi's location as if using a 'sixth sense.' The secret is Uber Taxi's live tracking feature. By being able to check the taxi's location and arrival timing in real-time on a map, it not only shows 'arriving in 5 minutes' but also provides the peace of mind that 'it will really come in 5 minutes,' depicted humorously. Oizumi's characteristic humorous acting and the well-coordinated banter between the two are highlights. Uber Japan's gross bookings have continued to grow strongly, expanding more than 10 times since 2021. Furthermore, Uber Taxi is now available in all 47 prefectures nationwide, operating in partnership with over 1,000 taxi companies nationwide. It caters to the mobility needs of domestic users as well as inbound tourists visiting Japan from over 200 countries and regions, contributing to the creation of new revenue opportunities for taxi operators. Along with the commercial release, a making-of video and an official interview video with Yo Oizumi have also been released today. Please check the commercial overview below for details. Uber Japan will continue to expand its service areas and functions under the vision of 'Go Anywhere,' and will work to enable more people to utilize Uber's ride-hailing services in their daily lives. ■ Titles and URLs: ・ 'Takushi o, Omoi no Mama ni - The Sixth Sense' (30 seconds) ・ 'Takushi o, Omoi no Mama ni - The Sixth Sense' (15 seconds) ・ Making-of video ・ Official interview video ■ Cast: Yo Oizumi, Yuri Tsunematsu ■ Uber Official YouTube Release Date: Wednesday, June 3, 2026, 14:00 ■ TV Broadcast Start Date: Thursday, June 4, 2026 ■ TV Broadcast Areas: Kanto and Kansai areas, Nagoya, Fukuoka ■ Uber Japan Official Social Media: Instagram (@uberjpn), TikTok (@uber_japan) *Commercial scheduled to be posted after June 3 When Oizumi hails an Uber Taxi using the Uber app, the app displays 'Arriving in 1 minute.' Then, as if using a 'sixth sense,' Oizumi starts repeatedly guessing 'where the taxi is driving now.' He correctly guesses the route the taxi is taking, passing by pedestrians, balloons, and dogs, and counts down to its arrival. The secret is Uber Taxi's live tracking feature. The convenience of being able to grasp the taxi's current location and arrival timing in real-time is humorously expressed. The interaction where Tsunematsu warmly watches the smug Oizumi, as if thinking 'here he goes again,' is also a highlight. In the 15-second version, only the ending scene is different. While Oizumi tries to read the taxi's location using his sixth sense, the taxi arrives first, and Tsunematsu gets in before him. The highlight is Oizumi's comical expression and pose as he misses the timing to strike his final 'signature pose' and shows his frustration. ❶ What did you think when you heard about appearing in this Uber Taxi commercial? Well, this time I introduced myself as 'I am Uber' (laughs). I've been using Uber for over 10 years, and I always thought it was really convenient. So when I was offered this commercial, I was truly happy. Even without being asked, I had been telling everyone about the benefits of Uber. So I thought, 'This is a godsend.' I thought it was 'a ride on Uber.' ❷ Which scene was the most challenging? This time, not only the Japanese team but also an overseas creative team participated, which was very interesting and a bit different from typical Japanese commercials. It felt like making a movie, with very detailed direction. They would finely adjust the acting, saying things like 'tone it down a bit' or 'give me this kind of feeling,' making it feel like we were shooting a scene from a film or drama. That was very refreshing, and I'm looking forward to seeing the final result. ❸ Please tell us your personal highlights of the commercial! There are several patterns, and each one has a cute, chuckle-worthy punchline, so I think that's where the fun lies. While there was detailed direction like 'tone down the acting a bit' as if in a movie, my 'Uber!' line didn't get many NG takes even when I did it over the top (laughs). The staff also got excited when I shouted 'Uber!' ❹ The Uber app allows you to check the taxi's location anytime, but this commercial is set with the premise that 'the location of the called taxi can be seen with a sixth sense.' If you could use a sixth sense, what everyday problem would you like to solve? I often lose my phone at home, so it would be great if I could find it instantly with a sixth sense. Like, 'Ah, it's in the toilet,' or 'I left it right there when I entered the room' (laughs). I also frequently lose the TV remote. I often think, 'Where's the remote!' so it would be nice to find lost items quickly. Also, I often go to a restaurant I've researched, only to find it's closed. During location shoots, I'll decide 'Let's go here!' and go, but it's closed (laughs). So it would be convenient if a sixth sense could tell me 'this place isn't open.' ❺ When do you usually use Uber Taxi? Mostly for personal use. I often use it with my family. In this job, using crowded public transportation like trains can be difficult, so in those cases, I use Uber. It's really convenient. You can schedule a ride in advance, and in Tokyo, it arrives very quickly. You don't even need to tell the driver your destination. Overseas, I rely on it completely. Subways can be complicated, right? Even if you can't speak English, you don't need to tell the driver your destination. In the past, I used to show the guidebook...