Urth Releases Case Study on Somal's Metaverse Implementation
Urth Inc. has published a case study detailing how its metaverse service, 'metatell,' contributed to solving challenges faced by Somal Co., Ltd. during factory audits and tours. This implementation successfully addressed issues related to handling international visitors and maintaining confidentiality, enabling the simultaneous promotion of technical capabilities and security.
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- 📰 Published: June 10, 2026 at 10:00
- 🔍 Collected: June 10, 2026 at 10:32 (32 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:34 (54h 1m after Collected)
Urth Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Hiroki Tanaka; hereinafter referred to as "Our Company") has released a case study on the implementation of its metaverse service, "metatell," by Somal Co., Ltd.
Case Study Overview
Somal Co., Ltd. (hereinafter referred to as "Somal") operates as both a trading company and a manufacturer in the chemical sector, handling the production and sales of a wide range of products including automotive parts, semiconductors, sensors, paper, food, and biomaterials. With factories and bases both domestically and internationally, Somal has been strengthening its manufacturing and development capabilities as a manufacturer in recent years.
Amidst this, frequent factory audits and tours by customers and suppliers became a significant issue. Especially when hosting large groups of visitors from overseas, the burden on on-site staff, including English language support, in terms of time and human resources, became extremely high.
Furthermore, while it was necessary to showcase the company's technical prowess during factory tours, there were also parts that could not be shown to guests due to confidentiality concerns, necessitating careful consideration of security aspects.
The challenges of "balancing the promotion of technical capabilities with confidentiality" and "reducing the burden on on-site staff during audit responses" were addressed by utilizing the metaverse space "metatell" provided by Urth, which recreated the company's actual factory online.
Regarding the background of this initiative, its achievements, and future prospects, four individuals from Somal – President Soya, Managing Director Ushio, General Manager of the Technology Development Department Sasaki, and General Manager of the High-Performance Materials Sales Department Seyama – along with Urth's Hiroki Tanaka and Ryota Fujita, who supported the "metatell" implementation, share their insights.
Read the Case Study (Free)
About Urth's Service "metatell"
metatell provides ideal metaverse spaces perfectly tailored to solve our clients' challenges.
■ 4 Key Points Why metatell is Chosen
- Accessible via web browser on any device
- Calculated 3D spaces designed by architectural designers
- Freely customizable through a management system
- Quantitatively analyzable
▼ Click here for details.
https://u-rth.com/metatell/
About Urth Inc.
Our company was founded with support from the "2019 Waseda University Gap Fund Projects" organized by the Ministry of Education, Culture, Sports, Science and Technology.
■ Mission
"To create a society where every individual shines."
■ Urth Inc. Company Profile
Representative Director: Hiroki Tanaka
X (formerly Twitter): https://x.com/hiroki_tanakaur
note: https://note.com/hirokitanakaurth/
podcast: https://open.spotify.com/show/3UITe2trFE4pGD4KAE8FMo?si=33b02910780f4d5d
Established: January 20, 2020
Location: Waseda Entrepreneurship Center, 1-22-3 Nishi-Waseda, Shinjuku-ku, Tokyo
Business Activities: Metaverse business, Blockchain business
URL: https://u-rth.com/
Contact Information:
Contact Person: Ryota Fujita, Executive Officer, Urth Inc.
Phone: 070-1306-4077
Email: ryo.fujita@u-rth.com
Case Study Overview
Somal Co., Ltd. (hereinafter referred to as "Somal") operates as both a trading company and a manufacturer in the chemical sector, handling the production and sales of a wide range of products including automotive parts, semiconductors, sensors, paper, food, and biomaterials. With factories and bases both domestically and internationally, Somal has been strengthening its manufacturing and development capabilities as a manufacturer in recent years.
Amidst this, frequent factory audits and tours by customers and suppliers became a significant issue. Especially when hosting large groups of visitors from overseas, the burden on on-site staff, including English language support, in terms of time and human resources, became extremely high.
Furthermore, while it was necessary to showcase the company's technical prowess during factory tours, there were also parts that could not be shown to guests due to confidentiality concerns, necessitating careful consideration of security aspects.
The challenges of "balancing the promotion of technical capabilities with confidentiality" and "reducing the burden on on-site staff during audit responses" were addressed by utilizing the metaverse space "metatell" provided by Urth, which recreated the company's actual factory online.
Regarding the background of this initiative, its achievements, and future prospects, four individuals from Somal – President Soya, Managing Director Ushio, General Manager of the Technology Development Department Sasaki, and General Manager of the High-Performance Materials Sales Department Seyama – along with Urth's Hiroki Tanaka and Ryota Fujita, who supported the "metatell" implementation, share their insights.
Read the Case Study (Free)
About Urth's Service "metatell"
metatell provides ideal metaverse spaces perfectly tailored to solve our clients' challenges.
■ 4 Key Points Why metatell is Chosen
- Accessible via web browser on any device
- Calculated 3D spaces designed by architectural designers
- Freely customizable through a management system
- Quantitatively analyzable
▼ Click here for details.
https://u-rth.com/metatell/
About Urth Inc.
Our company was founded with support from the "2019 Waseda University Gap Fund Projects" organized by the Ministry of Education, Culture, Sports, Science and Technology.
■ Mission
"To create a society where every individual shines."
■ Urth Inc. Company Profile
Representative Director: Hiroki Tanaka
X (formerly Twitter): https://x.com/hiroki_tanakaur
note: https://note.com/hirokitanakaurth/
podcast: https://open.spotify.com/show/3UITe2trFE4pGD4KAE8FMo?si=33b02910780f4d5d
Established: January 20, 2020
Location: Waseda Entrepreneurship Center, 1-22-3 Nishi-Waseda, Shinjuku-ku, Tokyo
Business Activities: Metaverse business, Blockchain business
URL: https://u-rth.com/
Contact Information:
Contact Person: Ryota Fujita, Executive Officer, Urth Inc.
Phone: 070-1306-4077
Email: ryo.fujita@u-rth.com
FAQ
How can the metaverse help with factory tours?
It allows remote participants to experience a realistic factory, reducing travel time and costs. It also enables showcasing technical capabilities while respecting confidentiality.
What are the benefits of implementing the metaverse?
Benefits include reduced staff burden, easier multilingual support, enhanced security, and global information dissemination.
What are the features of Urth's 'metatell'?
'metatell' offers high-quality 3D spaces accessible via browser on any device, with customization and analysis capabilities.