Urth Publishes Case Study on FUJI's Metaverse Adoption
Urth Inc. has published a case study on the adoption of its metaverse service 'metatell' by FUJI Corporation. The initiative helped improve student awareness and deepen understanding of the company in their recruitment activities.
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- 📰 Published: May 15, 2026 at 17:30
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Urth Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Hiroki Tanaka; hereafter 'our company') has published a case study on the adoption of its metaverse service 'metatell' by FUJI Corporation.
Case Study Overview
Since its founding in 1959, FUJI Corporation has been a 'monozukuri (manufacturing) company' leading the world's manufacturing sites with cutting-edge robot technology, boasting a world-class share in electronic component mounting robots (mounters).
While possessing overwhelming technical capabilities, the company faced a long-standing challenge in increasing the 'transition rate' from entry to company information sessions due to low awareness among general students, a characteristic of its B2B-focused business. In particular, it was difficult to accurately convey the scale and immersiveness of advanced initiatives like the 'dark factory' (unmanned floor) promoted by the company with conventional videos and photos alone.
FUJI's Metaverse Space
Therefore, they introduced the metaverse space 'metatell,' which has a high affinity with the digitally native Gen Z and allows for an immersive experience. By not just recreating the factory but also building a 'future smart factory' with unique metaverse演出, they initiated a new recruitment branding strategy to intuitively convey the company's progressiveness and technical strength.
This time, Mr. Kamiya from the Innovation Promotion Department, who led this challenge, Ms. Hiramatsu from the Human Resources Strategy Department, and our company's Fujita, who supported the implementation, look back on the background of this endeavor and the deep communication with students that 'recruiting x metaverse' has brought about.
Read the case study (free)
[About Urth's service 'metatell']
metatell provides the ideal metaverse space that is perfect for solving the challenges of our corporate clients.
■ 4 points why metatell is chosen
- Accessible from any device via a web browser
- A calculated 3D space designed by architectural designers
- Freely customizable through a management screen system
- Enables quantitative analysis
▼ See details here.
https://u-rth.com/metatell/
[About Urth Inc.]
Our company was founded with support from the '2019 Waseda University GapFundProjects' sponsored by the Ministry of Education, Culture, Sports, Science and Technology.
■ Mission
'To create a society where every individual can shine'
[Urth Inc. Company Profile]
CEO Hiroki Tanaka
X (formerly Twitter): https://x.com/hiroki_tanakaur
note: https://note.com/hirokitanakaurth/
podcast: https://open.spotify.com/show/3UITe2trFE4pGD4KAE8FMo?si=33b02910780f4d5d
Established January 20, 2020
Location Waseda Entrepreneurship Center, 1-22-3 Nishi-Waseda, Shinjuku-ku, Tokyo
Business Metaverse business, Blockchain business
URL: https://u-rth.com/
[Contact]
Contact: Ryo Fujita, Executive Officer, Urth Inc.
Phone 070-1306-4077
Email ryo.fujita@u-rth.com
Case Study Overview
Since its founding in 1959, FUJI Corporation has been a 'monozukuri (manufacturing) company' leading the world's manufacturing sites with cutting-edge robot technology, boasting a world-class share in electronic component mounting robots (mounters).
While possessing overwhelming technical capabilities, the company faced a long-standing challenge in increasing the 'transition rate' from entry to company information sessions due to low awareness among general students, a characteristic of its B2B-focused business. In particular, it was difficult to accurately convey the scale and immersiveness of advanced initiatives like the 'dark factory' (unmanned floor) promoted by the company with conventional videos and photos alone.
FUJI's Metaverse Space
Therefore, they introduced the metaverse space 'metatell,' which has a high affinity with the digitally native Gen Z and allows for an immersive experience. By not just recreating the factory but also building a 'future smart factory' with unique metaverse演出, they initiated a new recruitment branding strategy to intuitively convey the company's progressiveness and technical strength.
This time, Mr. Kamiya from the Innovation Promotion Department, who led this challenge, Ms. Hiramatsu from the Human Resources Strategy Department, and our company's Fujita, who supported the implementation, look back on the background of this endeavor and the deep communication with students that 'recruiting x metaverse' has brought about.
Read the case study (free)
[About Urth's service 'metatell']
metatell provides the ideal metaverse space that is perfect for solving the challenges of our corporate clients.
■ 4 points why metatell is chosen
- Accessible from any device via a web browser
- A calculated 3D space designed by architectural designers
- Freely customizable through a management screen system
- Enables quantitative analysis
▼ See details here.
https://u-rth.com/metatell/
[About Urth Inc.]
Our company was founded with support from the '2019 Waseda University GapFundProjects' sponsored by the Ministry of Education, Culture, Sports, Science and Technology.
■ Mission
'To create a society where every individual can shine'
[Urth Inc. Company Profile]
CEO Hiroki Tanaka
X (formerly Twitter): https://x.com/hiroki_tanakaur
note: https://note.com/hirokitanakaurth/
podcast: https://open.spotify.com/show/3UITe2trFE4pGD4KAE8FMo?si=33b02910780f4d5d
Established January 20, 2020
Location Waseda Entrepreneurship Center, 1-22-3 Nishi-Waseda, Shinjuku-ku, Tokyo
Business Metaverse business, Blockchain business
URL: https://u-rth.com/
[Contact]
Contact: Ryo Fujita, Executive Officer, Urth Inc.
Phone 070-1306-4077
Email ryo.fujita@u-rth.com