MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM to Grand Open at Cross Hotel Osaka on August 1, 2026 (Sat)

"A gym that makes you choose the hotel" is born in Osaka's Minami district

MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM to grand open at Cross Hotel Osaka on August 1, 2026 (Sat)

<Introducing a new hotel fitness model combining GOLD'S GYM's expertise with the comfort unique to hotels>

U-PROJECT Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Dijiro Uii; hereinafter "the Company") announces the grand opening on August 1, 2026 (Sat) of MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM (Muscle Gate Hotel Gym Boutique Powered by Gold's Gym; hereinafter "the facility") within Cross Hotel Osaka, located in the Namba/Shinsaibashi area of Osaka. This new venture is made possible through a partnership with THINK Fitness Co., Ltd. (Headquarters: Koto-ku, Tokyo; President & CEO: Eiji Tezuka).

Born from the concept of "a gym that makes you choose the hotel," the facility introduces a new hotel fitness model integrating accommodation, training, wellness, and recovery.

Operated as an inclusive space not only for hotel guests but also for external visitors and local users, the facility offers high convenience through 24-hour, unstaffed operation, combined with a serious training environment leveraging the expertise cultivated through GOLD'S GYM's operations.

The facility features comprehensive weight training machines, free weights, cable machines, and cardio equipment, plus the complete lineup of official machines from HYROX, a globally recognized fitness race. Additionally, it includes a heavy bag area and a meditation zone, enabling guests to use the space not only for physical training but also for holistic wellness.

Through this facility, the Company aims to redefine value by shifting from "a gym as a hotel amenity" to "a gym that makes you choose the hotel," aspiring to establish a new standard in hotel fitness.

Changing Landscape of the Hotel Fitness Market

In recent years, rising health awareness and increasingly diverse lifestyles have heightened demand for high-quality training environments even during travel or business trips. Against the backdrop of the expanding global wellness market, hotels are now expected to serve not just as places to stay, but as spaces to restore physical and mental well-being throughout one's stay.

On the other hand, fitness facilities in many hotels remain limited to basic setups centered on cardio machines. For guests seeking serious weight training or functional training, these facilities often fall short of providing adequate environments.

Responding to this market context, the Company proposes a new value proposition: a gym that becomes a reason to choose a hotel, rather than merely an ancillary feature. By integrating accommodation, training, and wellness, the Company aims to elevate the value of hotels and create novel guest experiences.

A Serious Training Environment Realized Through Partnership with GOLD'S GYM

The facility is made possible through a partnership with THINK Fitness Co., Ltd., the operator of GOLD'S GYM in Japan.

Leveraging years of expertise in training environment design, equipment selection, and facility operations, the facility delivers a professional-grade training environment comparable to dedicated gyms—despite being located within a hotel.

Equipped with facilities suitable for users of all levels—from beginners to athletes—it enables consistent training routines even while traveling or on business.

Full Lineup of Official HYROX Machines, a Globally Recognized Fitness Race

The facility will feature the complete range of official machines from HYROX, a fitness race gaining rapid popularity worldwide with events held in over 40 countries and regions.

HYROX, a new sport combining running and functional training, has gained global acclaim and is seeing growing participation in Japan.

The facility will cater to a wide range of users, including competitive athletes training for HYROX, individuals aspiring to participate, and those seeking more effective daily fitness routines.

Additionally, a dedicated heavy bag area provides diverse workout options.

24-Hour Operation and Unstaffed Model Aligned with Modern Lifestyles

The facility operates 24 hours a day with unstaffed management.

Using an access control system, both hotel guests and external visitors—including local users—can seamlessly access the facility at any time that suits their lifestyle.

This enables a new style of usage free from constraints of time and location, ideal for early risers starting their day with a workout, professionals exercising after work or late at night, or travelers and business guests maintaining their training routines.

A Wellness Space Designed Not Only to "Train" but to "Recover"

The facility's concept is: "The comfort of training in nature, even in the city."

With a natural, green-focused interior design and calming lighting, the space creates a premium atmosphere unique to hotels.

Additionally, a dedicated meditation area allows guests to regulate their breathing and reset their mind and body after training.

Beyond physical training, the ability to regulate breathing, enhance focus, and spend time connecting with oneself is a key feature of the facility.

A New Hotel Fitness Model Made Possible by Cross Hotel Osaka

Cross Hotel Osaka, where the facility is located, sits at the heart of Osaka's Minami district (Namba/Shinsaibashi area), serving as an urban hotel attracting numerous domestic and international travelers and business professionals.

In addition to its excellent access to tourism, shopping, and business, the opening of this facility adds a new value proposition: a hotel where guests can maintain serious training routines during their stay.

Beyond hotel guests, the facility will operate as a convenient boutique hotel gym accessible to local users.

Facility Overview

Facility Name

MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM

Muscle Gate Hotel Gym Boutique Powered by Gold's Gym

Location

5th Floor, Cross Hotel Osaka, 2-5-15 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture

Grand Opening

August 1, 2026 (Sat)

Operating Hours 24 hours (unstaffed operation)

Target Users · Hotel guests · External visitors · Local area users · Travelers and business guests seeking training

Main Facilities

Weight training machines Free weight area Cable machines Cardio equipment Full lineup of HYROX official machines Heavy bag area Functional training area Meditation area

Membership Plans · Hotel guest access · Visitor access · Time-based membership · Full-time membership

Full-time members can also access Gold's Gym Shinsaibashi Osaka.

Campaigns and limited-time plans commemorating the grand opening will be announced gradually via the official website.

https://www.musclegate-hotelgymboutique.com

Future Outlook

Expanding the New Standard of Hotel Fitness Nationwide

The Company positions this facility as a model case for a new standard in hotel fitness, built on the concept of "a gym that makes you choose the hotel."

Traditionally, hotel fitness facilities have operated primarily as ancillary services for guests. However, the Company believes the role of fitness will continue to expand as a key element enhancing the overall value of hotels.

Rather than choosing a hotel just to stay, guests will say: "I want to stay at this hotel because of this gym."

This is the vision the facility aims to achieve.

Moving forward, the Company will not only enhance guest satisfaction but also provide new fitness experiences for local users and promote innovative lifestyle concepts combining hotels and fitness.

Additionally, with nationwide multi-location expansion in mind, the Company will continue contributing to the growth of the hotel fitness market by elevating the added value of hotels.

Comment from the Project Lead

Nakano, PR Manager, U-PROJECT Co., Ltd.

"MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM is not just another hotel gym. It's a facility that proposes a new value: a gym that makes you choose the hotel.

Through our partnership with THINK Fitness Co., Ltd., we've incorporated GOLD'S GYM's decades of expertise in training environment design and facility operations to create a serious training environment within a hotel setting.

Moreover, with the full lineup of HYROX official machines, a heavy bag area, and a meditation zone, guests can experience not only training but also wellness and recovery—all within one space.

We envision transforming hotels from mere places to sleep into spaces for restoring body and mind.

We hope this facility becomes a part of daily life for travelers and business guests who wish to maintain their usual routines, for those who value a healthy lifestyle, and for members of the local community.

Starting with this initiative at Cross Hotel Osaka, we aim to roll out this model across Japan and deliver new value to the Japanese hotel fitness market."

Company Overview

Company Name U-PROJECT Co., Ltd.

Headquarters Chiyoda-ku, Tokyo

Representative President & CEO Dijiro Uii

Business Activities The Company operates fitness shops and manages fighters, athletes, and talents. It also plans and operates events, conducts sports marketing, and produces fitness facilities—engaging in a broad range of businesses centered on sports and fitness.

Leveraging networks with athletes, trainers, and sports organizations, the Company promotes sports business by connecting "people," "facilities," and "content," and contributes to helping people achieve healthier lifestyles through fitness.

Related URLs

MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM https://www.musclegate-hotelgymboutique.com

A 24-hour boutique hotel gym born from the concept of "a gym that makes you choose the hotel."

U-PROJECT Co., Ltd. https://www.u-pro-inc.com

Engaged in fitness shop operations, sports marketing, facility production, and athlete management.

THINK Fitness Co., Ltd. https://www.thinkgroup.co.jp

Plans and operates fitness facilities including GOLD'S GYM, and sells fitness equipment.

GOLD'S GYM https://www.goldsgym.jp

A world-class fitness club brand providing training environments for everyone from beginners to elite athletes.

Cross Hotel Osaka https://cross-osaka.orixhotelsandresorts.com/

An urban hotel located at the heart of the Namba/Shinsaibashi area in Osaka, offering excellent convenience as a base for both tourism and business.