[First in the Domestic Coffee Market] Direct Quote™ Function Launched, Enabling Direct Quote Requests to Producers
TYPICA Holdings, operator of the direct trade online platform 'TYPICA' for green coffee beans, has launched 'Direct Quote™,' a function allowing direct quote requests to producers, initially limited to Japan and Brazil. This feature, the first of its kind in the domestic coffee market, enables medium to large-scale roasters to directly negotiate with pre-approved producers worldwide, fostering transparent and stable transactions through AI-powered translation.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:10
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 14, 2026 at 10:50 (18 min after Collected)
The era where producers and roasters co-create coffee value through direct dialogue is here.
TYPICA Holdings Inc. (Representative: Masaru Goto, pronounced: Typica), which operates 'TYPICA,' an online direct trade platform for green coffee beans, has publicly launched 'Direct Quote™,' a function that allows direct quote requests to producers, limited to Japan and Brazil. This is the first such feature in the domestic coffee market.
This function is based on a direct trade ecosystem officially recognized by the Japanese and Brazilian governments. It provides a mechanism for medium to large-scale coffee roasters in consuming countries to directly and simultaneously request quotes and negotiate with all pre-approved, high-quality producers worldwide who have stable and long-term transaction needs, after undergoing TYPICA's screening and pre-approval process.
Since announcing this ecosystem a year ago, TYPICA has established a base in Brazil and has been promoting the expansion of its producer network. As a result, the Brazilian producer network capable of handling Direct Quote™ has grown to 7,799 farms (as of April 2026), with an annual production and supply capacity of approximately 1.5 million bags (approximately 90,000 tons / equivalent to 5,000 containers). The potential total transaction value based on current market price levels is estimated to be approximately 100 billion yen, covering over 50% of Brazilian coffee distributed in Japan. This achievement led to the public release of this function, limited to Japan and Brazil.
This function enables coffee producers and roasters, who previously had limited opportunities for encounters and dialogue, to be matched on TYPICA's platform. Through direct dialogue facilitated by AI translation, highly transparent and stable transactions become possible.
Moving forward, TYPICA plans to gradually expand the target countries, leveraging its network that spans 114 countries and regions worldwide, starting from Japan and Brazil.
Details of "Direct Quote™" can be found here: https://typica.coffee/ja/about-direct-quotes
AI overcomes language barriers, enabling direct dialogue between producers and roasters. Negotiate with producers worldwide in their native language.
◆ Background of "Direct Quote™" Development
International coffee prices continued to hit record highs from late 2024 to early 2025, with Arabica futures exceeding 4 US dollars per pound for the first time. While supply concerns are behind this surge, a report by the International Coffee Organization (ICO) also points to transactions by a wide range of market participants in the futures market, in addition to actual demand, as a factor contributing to price volatility. Furthermore, TYPICA is concerned that with the spread of AI-powered automated trading, the structure where price fluctuations themselves trigger transactions will strengthen, potentially widening price swings that deviate from the actual supply and demand.
In this situation, a more fundamental problem lies in the fact that most coffee transactions are structured to be linked to futures prices. Production costs and added value are not sufficiently reflected in prices, and information such as quality and production background is difficult to evaluate appropriately. In addition, opportunities for direct communication between producers and roasters are limited, making it difficult to establish stable transactions based on long-term trust and mutual understanding. As a result, producers have less incentive to invest in quality improvement and sustainable production activities, and roasters find it difficult to achieve stable procurement and differentiation.
TYPICA has been working to achieve highly transparent transactions through direct trade. The newly developed "Direct Quote™" provides a mechanism for producers and roasters to proactively propose and negotiate transaction terms, disclosing information such as quality (including flavor and taste), price, concept, transaction conditions, and other background information. Furthermore, producers and roasters who share aspirations and visions can build trust as partners who co-create added value for coffee, thereby increasing the direct trade ratio in both their sales and procurement portfolios from a long-term perspective.
"Direct Quote™" development members and producers talk about this product.
◆ Features of "Direct Quote™"
・Matching with producers who have undergone TYPICA's screening and pre-approval
The Brazilian producer network capable of handling Direct Quote™ currently numbers 7,799 farms (as of April 2026). Matched producers are selected through basic screening by TYPICA's local staff in Brazil, including credit checks, individual interviews, farm visits, quality checks, and pesticide inspections. This is complemented by aligning aspirations and visions, and supporting the design of growth strategies and sales portfolios. This process goes beyond merely selecting trading partners, forming a highly reliable network based on long-term relationships.
・Direct communication and relationship building through AI-powered chat function
With the AI-powered chat function, direct real-time dialogue is possible across language barriers, allowing for deeper mutual understanding by sharing producers' thoughts and production backgrounds. This fosters partnerships that go beyond mere transactions, leading to stable quality and enhanced added value.
・Realization of stable prices and sustainable procurement through high information transparency
Direct communication between producers and roasters enables fair price formation that considers both parties' cost structures and added value. Furthermore, by providing ISO-based greenhouse gas (GHG) measurement applications and supporting the collection, verification, and reduction of emission data, TYPICA can also support major roasters in achieving sustainable procurement.
・Turning producer narratives into added value for coffee
Utilizing producer narratives for brand building and sales promotion leads to the creation of added value for coffee. Moreover, long-term collaborative relationships increase the possibility of creating new narratives together with producers and customers.
Details of "Direct Quote™" can be found here: https://typica.coffee/ja/about-direct-quotes
◆ Towards a New Standard for the International Coffee Market
Towards co-creation of value based on trust and mutual understanding — TYPICA, together with companies that share its concerns about the volatile futures market and its future vision, aims to create a new standard for a “sustainable and developing international coffee market based on conscience.”
TYPICA officially launched its platform service in April 2021, marking its fifth anniversary this year. This function is a new step at this milestone. Currently, TYPICA is developing a procurement partner function utilizing generative AI to realize a product that proposes optimal partners for both producers and roasters.
As a global startup, TYPICA will continue to enhance its value in contributing to the sustainable development of the coffee industry through the power of technology and community.
◆ Comment from Masaru Goto, CEO of TYPICA Holdings
Masaru Goto, CEO of TYPICA Holdings
The "Coffee 2050 Problem" is one of the concerns shared across the coffee industry, anticipating future supply shortages due to a decrease in suitable cultivation areas caused by climate change, as well as a shortage of producers due to farmers leaving the industry.
We founded TYPICA believing that the essence of this problem lies in the structure of global coffee trade and commerce, which has not undergone a major transformation for over 150 years since modernization.
TYPICA has pursued the evolution of the market through the democratization of direct trade, where individual producers and roasters can share and co-create new value for coffee. We believe that a coffee world where value can be actively expressed as quality, price, and above all, "deliciousness," can be realized through the power of community.
The "Direct Quote™" function, released this time, is an important feature driving this evolution. It enables roasters to directly request quotes from producers worldwide and conclude transactions through dialogue. This function has realized a simple form of transaction that was previously difficult due to existing distribution structures and language barriers.
We will continue our challenge to create a new history of coffee with all coffee lovers.
◆ What is TYPICA?
A new coffee trading platform connecting approximately 180,000 producers and over 8,000 roasters in 114 countries and regions worldwide.
"TYPICA" (pronounced: Typica) is a direct trade platform for green coffee beans. It was founded in November 2019 with the theme of "creating a new international coffee market" to innovate the coffee industry. With bases in six countries: Japan, South Korea, Taiwan, the Netherlands, the United States, and Brazil, it has built a network of approximately 180,000 coffee producers and over 8,000 roasters across 114 countries and regions worldwide. TYPICA aims to fundamentally innovate the coffee industry and improve coffee sustainability by promoting direct trade, pursuing a stable trading model that does not rely on the futures market.
[TYPICA Overview]
● Brand Name: TYPICA (pronounced: Typica)
● Operating Company: TYPICA Holdings Inc.
● Representatives: CEO & CFO Masaru Goto, CQO Ayane Yamada, COO Tatsuya Kasai
● Business Description: Direct trade platform business for green coffee beans
● Founded: November 1, 2019
● Location: 4-12-8 Minamisenba, Chuo-ku, Osaka City, 8F
● Capital: ¥3,529,602,200 (JPY) *Including capital reserve
● Launched: April 6, 2021
● URL: https://typica.coffee/
● Partners: Refer to the official website for both producers and roasters
● Instagram: https://www.instagram.com/typica.jp/
● Facebook: https://www.facebook.com/typica.jp/
● Concept: "TYPICA" is a coffee community nurtured by coffee producers, roasters, consumers, and all coffee lovers worldwide.
TYPICA Holdings Inc. (Representative: Masaru Goto, pronounced: Typica), which operates 'TYPICA,' an online direct trade platform for green coffee beans, has publicly launched 'Direct Quote™,' a function that allows direct quote requests to producers, limited to Japan and Brazil. This is the first such feature in the domestic coffee market.
This function is based on a direct trade ecosystem officially recognized by the Japanese and Brazilian governments. It provides a mechanism for medium to large-scale coffee roasters in consuming countries to directly and simultaneously request quotes and negotiate with all pre-approved, high-quality producers worldwide who have stable and long-term transaction needs, after undergoing TYPICA's screening and pre-approval process.
Since announcing this ecosystem a year ago, TYPICA has established a base in Brazil and has been promoting the expansion of its producer network. As a result, the Brazilian producer network capable of handling Direct Quote™ has grown to 7,799 farms (as of April 2026), with an annual production and supply capacity of approximately 1.5 million bags (approximately 90,000 tons / equivalent to 5,000 containers). The potential total transaction value based on current market price levels is estimated to be approximately 100 billion yen, covering over 50% of Brazilian coffee distributed in Japan. This achievement led to the public release of this function, limited to Japan and Brazil.
This function enables coffee producers and roasters, who previously had limited opportunities for encounters and dialogue, to be matched on TYPICA's platform. Through direct dialogue facilitated by AI translation, highly transparent and stable transactions become possible.
Moving forward, TYPICA plans to gradually expand the target countries, leveraging its network that spans 114 countries and regions worldwide, starting from Japan and Brazil.
Details of "Direct Quote™" can be found here: https://typica.coffee/ja/about-direct-quotes
AI overcomes language barriers, enabling direct dialogue between producers and roasters. Negotiate with producers worldwide in their native language.
◆ Background of "Direct Quote™" Development
International coffee prices continued to hit record highs from late 2024 to early 2025, with Arabica futures exceeding 4 US dollars per pound for the first time. While supply concerns are behind this surge, a report by the International Coffee Organization (ICO) also points to transactions by a wide range of market participants in the futures market, in addition to actual demand, as a factor contributing to price volatility. Furthermore, TYPICA is concerned that with the spread of AI-powered automated trading, the structure where price fluctuations themselves trigger transactions will strengthen, potentially widening price swings that deviate from the actual supply and demand.
In this situation, a more fundamental problem lies in the fact that most coffee transactions are structured to be linked to futures prices. Production costs and added value are not sufficiently reflected in prices, and information such as quality and production background is difficult to evaluate appropriately. In addition, opportunities for direct communication between producers and roasters are limited, making it difficult to establish stable transactions based on long-term trust and mutual understanding. As a result, producers have less incentive to invest in quality improvement and sustainable production activities, and roasters find it difficult to achieve stable procurement and differentiation.
TYPICA has been working to achieve highly transparent transactions through direct trade. The newly developed "Direct Quote™" provides a mechanism for producers and roasters to proactively propose and negotiate transaction terms, disclosing information such as quality (including flavor and taste), price, concept, transaction conditions, and other background information. Furthermore, producers and roasters who share aspirations and visions can build trust as partners who co-create added value for coffee, thereby increasing the direct trade ratio in both their sales and procurement portfolios from a long-term perspective.
"Direct Quote™" development members and producers talk about this product.
◆ Features of "Direct Quote™"
・Matching with producers who have undergone TYPICA's screening and pre-approval
The Brazilian producer network capable of handling Direct Quote™ currently numbers 7,799 farms (as of April 2026). Matched producers are selected through basic screening by TYPICA's local staff in Brazil, including credit checks, individual interviews, farm visits, quality checks, and pesticide inspections. This is complemented by aligning aspirations and visions, and supporting the design of growth strategies and sales portfolios. This process goes beyond merely selecting trading partners, forming a highly reliable network based on long-term relationships.
・Direct communication and relationship building through AI-powered chat function
With the AI-powered chat function, direct real-time dialogue is possible across language barriers, allowing for deeper mutual understanding by sharing producers' thoughts and production backgrounds. This fosters partnerships that go beyond mere transactions, leading to stable quality and enhanced added value.
・Realization of stable prices and sustainable procurement through high information transparency
Direct communication between producers and roasters enables fair price formation that considers both parties' cost structures and added value. Furthermore, by providing ISO-based greenhouse gas (GHG) measurement applications and supporting the collection, verification, and reduction of emission data, TYPICA can also support major roasters in achieving sustainable procurement.
・Turning producer narratives into added value for coffee
Utilizing producer narratives for brand building and sales promotion leads to the creation of added value for coffee. Moreover, long-term collaborative relationships increase the possibility of creating new narratives together with producers and customers.
Details of "Direct Quote™" can be found here: https://typica.coffee/ja/about-direct-quotes
◆ Towards a New Standard for the International Coffee Market
Towards co-creation of value based on trust and mutual understanding — TYPICA, together with companies that share its concerns about the volatile futures market and its future vision, aims to create a new standard for a “sustainable and developing international coffee market based on conscience.”
TYPICA officially launched its platform service in April 2021, marking its fifth anniversary this year. This function is a new step at this milestone. Currently, TYPICA is developing a procurement partner function utilizing generative AI to realize a product that proposes optimal partners for both producers and roasters.
As a global startup, TYPICA will continue to enhance its value in contributing to the sustainable development of the coffee industry through the power of technology and community.
◆ Comment from Masaru Goto, CEO of TYPICA Holdings
Masaru Goto, CEO of TYPICA Holdings
The "Coffee 2050 Problem" is one of the concerns shared across the coffee industry, anticipating future supply shortages due to a decrease in suitable cultivation areas caused by climate change, as well as a shortage of producers due to farmers leaving the industry.
We founded TYPICA believing that the essence of this problem lies in the structure of global coffee trade and commerce, which has not undergone a major transformation for over 150 years since modernization.
TYPICA has pursued the evolution of the market through the democratization of direct trade, where individual producers and roasters can share and co-create new value for coffee. We believe that a coffee world where value can be actively expressed as quality, price, and above all, "deliciousness," can be realized through the power of community.
The "Direct Quote™" function, released this time, is an important feature driving this evolution. It enables roasters to directly request quotes from producers worldwide and conclude transactions through dialogue. This function has realized a simple form of transaction that was previously difficult due to existing distribution structures and language barriers.
We will continue our challenge to create a new history of coffee with all coffee lovers.
◆ What is TYPICA?
A new coffee trading platform connecting approximately 180,000 producers and over 8,000 roasters in 114 countries and regions worldwide.
"TYPICA" (pronounced: Typica) is a direct trade platform for green coffee beans. It was founded in November 2019 with the theme of "creating a new international coffee market" to innovate the coffee industry. With bases in six countries: Japan, South Korea, Taiwan, the Netherlands, the United States, and Brazil, it has built a network of approximately 180,000 coffee producers and over 8,000 roasters across 114 countries and regions worldwide. TYPICA aims to fundamentally innovate the coffee industry and improve coffee sustainability by promoting direct trade, pursuing a stable trading model that does not rely on the futures market.
[TYPICA Overview]
● Brand Name: TYPICA (pronounced: Typica)
● Operating Company: TYPICA Holdings Inc.
● Representatives: CEO & CFO Masaru Goto, CQO Ayane Yamada, COO Tatsuya Kasai
● Business Description: Direct trade platform business for green coffee beans
● Founded: November 1, 2019
● Location: 4-12-8 Minamisenba, Chuo-ku, Osaka City, 8F
● Capital: ¥3,529,602,200 (JPY) *Including capital reserve
● Launched: April 6, 2021
● URL: https://typica.coffee/
● Partners: Refer to the official website for both producers and roasters
● Instagram: https://www.instagram.com/typica.jp/
● Facebook: https://www.facebook.com/typica.jp/
● Concept: "TYPICA" is a coffee community nurtured by coffee producers, roasters, consumers, and all coffee lovers worldwide.