Synapusyu Character 'Pusyu Pusyu' Appointed as Toyota City's Childcare Support Ambassador!
Pusyu Pusyu, the main character of TV Tokyo's popular infant program 'Synapusyu,' has been appointed as the 'Toyota City Child and Childcare Support Ambassador' in Aichi Prefecture to promote local childcare initiatives for one year.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:49 (17 min after Collected)
On April 27, at an opening ceremony held in Kuragaike Park, Toyota City, Pusyu Pusyu, the main character of the first commercial infant program 'Synapusyu' (airing Monday-Friday at 7:30 AM on TV Tokyo network), was appointed as the 'Toyota City Child and Childcare Support Ambassador.' For the next year, Pusyu Pusyu will collaborate in information dissemination as a 'landmark' for childcare policies promoted by Toyota City.
Toyota City is working on 'child-centered' town planning to create dreams and hopes for children's futures. To increase awareness of policies and projects related to children, the city has implemented a city promotion for the childcare generation in collaboration with 'Synapusyu,' a first for a municipality.
An appointment ceremony and opening ceremony were held on Monday, April 27, at Kuragaike Park in Toyota City, Aichi Prefecture. Mayor Toshihiko Ota commented on the start of the collaboration: 'Synapusyu has outstanding recognition. I heard that Toyota City is the first municipality to collaborate with them, and I think it is a great honor. By disseminating information through Synapusyu, I expect to clearly convey Toyota City's childcare policies and projects to our citizens.'
At the opening ceremony, tie-up icons were unveiled featuring 'Pusyu Pusyu transformed into the shape of Toyota City's emblem' and 'Pusyu Pusyu wearing an ambassador's sash.' These icons will be used in various places and objects frequently seen by citizens, such as the city's website, awareness materials, staff business cards, and official envelopes.
After the ceremony, Pusyu Pusyu performed its first job as an ambassador by distributing leaflets on Toyota City's childcare information and traffic safety goods urging the use of child seats to visitors.
'Synapusyu' will support Toyota City's childcare initiatives through its IP (Intellectual Property) and continue various collaborations to contribute to the awareness of these efforts.
[About 'Synapusyu']
'Synapusyu' is the first commercial TV program for infants, currently airing every Monday to Friday from 7:30 AM on six TV Tokyo network stations. It is also actively distributed as a program that can be shown 'when and how you want,' and as of April 2026, its official YouTube channel has over 850,000 subscribers.
Furthermore, theatrical movies were released in 2023 and 2025, with 'Synapusyu THE MOVIE' exceeding 300,000 cumulative attendees. Since 2023, the concert event 'Pusyu Song Fes' has been held annually, providing 'the first entertainment experience that can be enjoyed from 0 years old' for many babies and their families.
Toyota City is working on 'child-centered' town planning to create dreams and hopes for children's futures. To increase awareness of policies and projects related to children, the city has implemented a city promotion for the childcare generation in collaboration with 'Synapusyu,' a first for a municipality.
An appointment ceremony and opening ceremony were held on Monday, April 27, at Kuragaike Park in Toyota City, Aichi Prefecture. Mayor Toshihiko Ota commented on the start of the collaboration: 'Synapusyu has outstanding recognition. I heard that Toyota City is the first municipality to collaborate with them, and I think it is a great honor. By disseminating information through Synapusyu, I expect to clearly convey Toyota City's childcare policies and projects to our citizens.'
At the opening ceremony, tie-up icons were unveiled featuring 'Pusyu Pusyu transformed into the shape of Toyota City's emblem' and 'Pusyu Pusyu wearing an ambassador's sash.' These icons will be used in various places and objects frequently seen by citizens, such as the city's website, awareness materials, staff business cards, and official envelopes.
After the ceremony, Pusyu Pusyu performed its first job as an ambassador by distributing leaflets on Toyota City's childcare information and traffic safety goods urging the use of child seats to visitors.
'Synapusyu' will support Toyota City's childcare initiatives through its IP (Intellectual Property) and continue various collaborations to contribute to the awareness of these efforts.
[About 'Synapusyu']
'Synapusyu' is the first commercial TV program for infants, currently airing every Monday to Friday from 7:30 AM on six TV Tokyo network stations. It is also actively distributed as a program that can be shown 'when and how you want,' and as of April 2026, its official YouTube channel has over 850,000 subscribers.
Furthermore, theatrical movies were released in 2023 and 2025, with 'Synapusyu THE MOVIE' exceeding 300,000 cumulative attendees. Since 2023, the concert event 'Pusyu Song Fes' has been held annually, providing 'the first entertainment experience that can be enjoyed from 0 years old' for many babies and their families.