Digital Arrow Partners to Speak at "BRAND STRATEGY 2026: Adapting to Changing Consumer Behavior, Updating Strategies" on April 23

Digital Arrow Partners Inc. (Location: Shibuya-ku, Tokyo; Representative Director & CEO: Masaki Sato), a group company of TWOSTONE&Sons Inc., is pleased to announce its participation as a speaker in an online conference hosted by Material Digital Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tsao Aosaki) on Thursday, April 23, 2026.

About BRAND STRATEGY 2026: Adapting to Changing Consumer Behavior, Updating Strategies

Many BtoC companies are facing a serious challenge where "initiatives have become a mere formality, bound by past successes and industry norms." In an era of drastic changes in consumer behavior and fragmented customer touchpoints, the key to business growth lies in the ability to question previous assumptions and "update" the brand strategy itself.

This conference is held with the aim of discarding past biases and redesigning brand decision-making to withstand future growth. It systematically unravels what brand strategy should look like, looking ahead to the trends of 2026, rather than focusing on partial optimization like awareness or acquisition. The conference is structured to be practical, allowing participants to take away "assumptions" they should review in their own companies starting tomorrow, going beyond mere case study introductions.

On this occasion, the business head of "Expert Partners Marketing," operated by Digital Arrow Partners, will also take the stage. Under the theme "Connecting 'Brand Strategy' and 'Actions': What value should companies deliver to changing consumers, and how?", the session will discuss practical approaches to re-evaluate ever-changing consumer behavior and correctly translate strategy into concrete measures.

We will deliver insights directly applicable to business for marketing managers and leaders who are thinking, "The strategy we set is disconnected from the on-the-ground measures," or "We want to identify how to deliver fundamental value that resonates with today's consumers."

<Recommended for people like> - Those who feel the limits of past success experiences and industry "correct answers." - Those who want to prove contributions to the brand beyond short-term metrics (CPA/ROAS). - Those who feel the need to update their strategy in response to changes in consumer behavior. - Those who want to break away from one-off, partially optimized measures and increase reproducibility.

Conference Overview

<Event Details> - Name: BRAND STRATEGY 2026 ~Adapting to Changing Consumer Behavior. Updating Strategies.~ - Date & Time: Thursday, April 23, 2026, 10:00-18:00 - Participation Fee: Free (same-day participation possible) - Application Method: Please apply from the detailed URL below. https://materialdigital.jp/dmd/brand_strategy_2026/?organizationId=2378 - Regarding Application: By applying through the form on this page, you can watch the online stream. After completing your application, an automated email with the viewing URL will be sent immediately. Please watch from that email on the day of the event. ※Forwarding or sharing the viewing URL with third parties is strictly prohibited. ※If you do not receive the email, please check your spam folder just in case. - Organizer: Material Digital Inc.

Presentation Overview

<Details> - Presentation Date & Time: Thursday, April 23, 2026, 12:25-13:05 - Title: Connecting 'Brand Strategy' and 'Actions': What value should companies deliver to changing consumers, and how? - Speakers: Kyohei Obata, Department Manager, ASP Division, Digital Arrow Partners Inc.; Miwako Saito, Principal, Dentsu Consulting Inc.

<Speaker Profiles> - Miwako Saito, Dentsu Consulting Inc. Graduated from Waseda University, School of Political Science and Economics. In the marketing department of a major electronics manufacturer, she was involved in creative direction, marketing communication strategy planning, and brand launch/development, experiencing cross-functional projects connecting technology development, product planning, to sales and e-commerce. Later, at a foreign-affiliated consulting firm, she supported clients including electronics, medical equipment, automotive, and cosmetics manufacturers, as well as retail companies, in marketing reform, business growth strategy planning, business process improvement, system implementation PM, and human resource education.

- Kyohei Obata, Digital Arrow Partners Inc. After leaving Keio University mid-course, he started his career as a freelancer creating websites and improving customer acquisition. He then joined TWOSTONE&Sons Inc. in 2017. He served as the editor-in-chief of a media that acquired 16 million page views and as the head of a new D2C fashion brand mail-order business, achieving an annual turnover of 100 million yen in the first year. In the advertising agency business, he managed monthly operations of 250 million yen. Currently, he is in charge of a freelance marketer matching service and a performance-based advertising agency business.

About Material Digital - Company Name: Material Digital Inc. - Headquarters: ARK Mori Building 35F, 1-12-32 Akasaka, Minato-ku, Tokyo - Representative: President and CEO Tsao Aosaki - Established: January 2021 - Business Content: Consulting support for overall digital marketing, provision of "Flipdesk (web customer service tool)" and "Cross Talk (chatbot)", various investigations, diagnostics, and reporting for cyber risks, and other consulting services. - URL: https://materialdigital.jp/

About Expert Partners Marketing Expert Partners Marketing is a service where professional marketers solve corporate marketing challenges. Our specialized agents directly propose to both marketers considering independence or freelance marketers looking for projects, and to companies considering the use of freelance marketers, creating a match. ▼For those looking for projects: https://expertpartners.jp/marketing/ ▼For those who want to appoint excellent marketers who exceed expectations: https://expertpartners.jp/marketing/business/

About Digital Arrow Partners Established on June 1, 2023, as a group company of TWOSTONE&Sons Inc. We develop marketing services that solve business and organizational marketing challenges. For details, please see the Digital Arrow Partners corporate site (https://darrow-p.com/).

About TWOSTONE&Sons A holding company that provides a variety of solution services centered on its engineer platform business. Founded in 2013 as Branding Engineer Inc., it was newly listed on the Tokyo Stock Exchange Mothers market (now Growth market, stock code: 7352) on July 7, 2020. On June 1, 2023, the company changed its name to "TWOSTONE&Sons Inc." and transitioned to a holding company structure. The group develops a wide range of businesses and will contribute to society as a business collective that solves social issues. For details, please see the TWOSTONE&Sons corporate site (https://twostone-s.com/).

Main businesses of the TWOSTONE&Sons group: - enableX: A business development firm that builds and implements the standard for business development in the AI era. https://enablex-inc.com/ - AI Promotion Office: A partner that accompanies companies from AI introduction to internal adoption. https://growth-one.co.jp/ - Midworks: A matching service for freelance engineers and companies. https://mid-works.com/ - Midworks for AI: Matching support for freelance IT talent specializing in the "Generative AI domain." https://lp.mid-works.com/ai - TechStars Agent: A recruitment support service specializing in IT engineers. https://techstars.jp/lp/agent/ - Digital Arrow Partners: A comprehensive web marketing solution service. https://b-engineer.co.jp/digital-arrow-partners/ - Expert Partners Marketing: Professional marketers solve corporate marketing challenges. https://expertpartners.jp/marketing/business/

See news releases from TWOSTONE&Sons here: https://twostone-s.com/news/