Digital Arrow Partners to Speak at 'BRAND STRATEGY 2026: Changing Consumer Behavior. Updating Strategies.' on April 23

Digital Arrow Partners Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director & CEO: Masaki Sato, hereinafter Digital Arrow Partners), a group company of TWOSTONE & Sons Inc., announces that it will speak at an online conference hosted by Material Digital Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director & President: So Aosaki, hereinafter Material Digital) on Thursday, April 23, 2026. ■ What is "BRAND STRATEGY 2026: Changing Consumer Behavior. Updating Strategies."? In many BtoC companies, the problem that "measures have become a mere shell of their former selves, bound by past success experiences and industry conventions" is becoming serious. Now that consumer behavior is drastically changing and touchpoints are fragmented, whether or not a company can question previous assumptions and "update" its brand strategy itself holds the key to business growth. This conference is held with the aim of redesigning brand decision-making that can withstand future growth by discarding past biases. Rather than partial optimization such as awareness or acquisition, it systematically unravels how brand strategy should be, anticipating the trends of 2026. It goes beyond mere case studies and is structured to be practical, allowing participants to take home "premises" they should review within their own companies from tomorrow. At this conference, the business manager of "Expert Partners Marketing" operated by Digital Arrow Partners will also take the stage. Under the theme of "Connecting 'Brand Strategy' and 'Actionable Tactics': What value should companies provide to changing consumers and how should they deliver it?", they will reconsider constantly changing consumer behavior and discuss effective approaches for correctly translating strategies into specific measures. We will deliver knowledge directly linked to practical work to marketing personnel and managers who feel that "the stated strategy is disconnected from frontline measures" or who "want to discern how to deliver essential value that resonates with today's consumers." - Those who feel the limits of past success experiences and industry "correct answers" - Those who want to prove contribution to the brand beyond short-term metrics (CPA/ROAS) - Those who feel that strategy updates are necessary in response to changes in consumer behavior - Those who want to break away from one-off, partially optimized measures and improve reproducibility ■ Conference Overview - Name: BRAND STRATEGY 2026: Changing Consumer Behavior. Updating Strategies. - Date and Time: Thursday, April 23, 2026