TradeWorks Inc. Announces Launch of "Loyalty Customer Gift Distribution Solution" for Traders Securities Co., Ltd.
TradeWorks Inc. has announced the launch of a "Loyalty Customer Gift Distribution Solution" for Traders Securities Co., Ltd., leveraging Web3 technology. This solution aims to enhance engagement with high-net-worth clients by digitally distributing personalized gifts and managing the entire process from selection to delivery.
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- 📰 Published: May 9, 2026 at 00:30
- 🔍 Collected: May 8, 2026 at 16:01
- 🤖 AI Analyzed: May 8, 2026 at 16:10 (8 min after Collected)
TradeWorks Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masakatsu Saito; hereinafter "the Company"), a company that provides solutions utilizing advanced technologies such as AI, security, and blockchain, primarily in financial system development, announced today that it has begun providing a loyalty customer gift distribution solution to Traders Securities Co., Ltd. (Headquarters: 4-20-3 Ebisu, Shibuya-ku, Tokyo; President and CEO: Tsuyoshi Suyama; hereinafter "Traders Securities") starting May 8, 2026.
This solution is a dedicated solution developed for Traders Securities' loyalty customers, based on "toku-chain," a reward distribution system utilizing Web3 technology developed and provided by the Company. It provides a mechanism to digitally distribute carefully selected, personalized gifts to high-net-worth and high-asset customers, and to consistently manage the entire process from product selection and application to delivery arrangements and status confirmation on a single platform.
[Background: Market Environment in Wealth Management and Our Strategy]
In the securities industry, with the advent of zero domestic stock trading commissions, there has been a rapid shift towards new revenue models that do not rely on commission income. Amidst these structural changes, maintaining and deepening relationships with high-net-worth and high-asset customers, who have significant asset sizes, has become a top management priority for securities companies. This has intensified competition for differentiation, centered on strengthening customer engagement and providing experiential value.
In the global wealth management market, key trends include the advancement of personalized services for affluent clients, the expansion of demand for integrated management of financial and non-financial assets (such as real estate, collectibles, and membership benefits), and the sophistication of customer touchpoints through digital means.
Our group, in its financial results for the fiscal year ending December 2025, has outlined the following initiatives as pillars of its growth strategy, taking into account these changes in the market environment:
・Expansion of digital financial advisory services: Full-scale operation of digital advisory services that provide real-time appropriate trading opportunities for diverse domestic and international assets (FX, crypto assets, stocks, investment trusts).
・Capital and business alliance with financial platform operators for high-net-worth individuals: Joint development of next-generation financial services, including the provision of digital membership functions (integrated management of financial and non-financial assets, value-added product e-commerce, etc.).
・Multi-purpose deployment of "toku-chain" utilizing Web3 technology: Deployment of "toku-chain," a reward distribution system that leverages NFT and blockchain technology to issue wallets, record/certify customer attributes, and provide various personalized ancillary services as reward NFTs, across securities, financial, and non-financial sectors.
This initiative is positioned as a concrete implementation example of these strategic policies. In other words, it supports the digital implementation of engagement measures for high-net-worth individuals in financial institutions, by providing personalized special experiences and gift distribution solutions to Traders Securities' loyalty customers (high-net-worth and high-asset customers) based on "toku-chain."
[Overview of This Initiative]
To date, the Company has leveraged its expertise cultivated in financial system development to deploy "toku-chain," a Web3-type reward distribution system utilizing blockchain technology.
This newly launched solution is a loyalty customer gift distribution solution built to match Traders Securities' service operation policies and customer characteristics, while being based on the "toku-chain" mechanism. It aims to strengthen continuous customer contact and improve provided value through offering rewards based on continuous usage and transaction status, going beyond conventional uniform promotional measures.
Furthermore, SoGoo Inc. will handle the arrangement and procurement of gift items for this solution, while the Company will support the smooth overall operation of the initiative by providing the digital distribution and application management platform based on "toku-chain."
[Features of This Solution]
"toku-chain" is a Web3-type reward distribution system utilizing blockchain technology, enabling transparent and highly manageable operation for various rewards and incentives provided by reward providers according to customer attributes.
In this case, by providing this system optimized for Traders Securities' loyalty customer measures, we will realize a special customer experience for target customers and support the development of services that also consider the reliability and operability required of financial institutions.
Additionally, the platform seamlessly manages the entire process from selecting and applying for personalized gifts to arranging delivery and confirming status for each customer.
This solution is a dedicated solution developed for Traders Securities' loyalty customers, based on "toku-chain," a reward distribution system utilizing Web3 technology developed and provided by the Company. It provides a mechanism to digitally distribute carefully selected, personalized gifts to high-net-worth and high-asset customers, and to consistently manage the entire process from product selection and application to delivery arrangements and status confirmation on a single platform.
[Background: Market Environment in Wealth Management and Our Strategy]
In the securities industry, with the advent of zero domestic stock trading commissions, there has been a rapid shift towards new revenue models that do not rely on commission income. Amidst these structural changes, maintaining and deepening relationships with high-net-worth and high-asset customers, who have significant asset sizes, has become a top management priority for securities companies. This has intensified competition for differentiation, centered on strengthening customer engagement and providing experiential value.
In the global wealth management market, key trends include the advancement of personalized services for affluent clients, the expansion of demand for integrated management of financial and non-financial assets (such as real estate, collectibles, and membership benefits), and the sophistication of customer touchpoints through digital means.
Our group, in its financial results for the fiscal year ending December 2025, has outlined the following initiatives as pillars of its growth strategy, taking into account these changes in the market environment:
・Expansion of digital financial advisory services: Full-scale operation of digital advisory services that provide real-time appropriate trading opportunities for diverse domestic and international assets (FX, crypto assets, stocks, investment trusts).
・Capital and business alliance with financial platform operators for high-net-worth individuals: Joint development of next-generation financial services, including the provision of digital membership functions (integrated management of financial and non-financial assets, value-added product e-commerce, etc.).
・Multi-purpose deployment of "toku-chain" utilizing Web3 technology: Deployment of "toku-chain," a reward distribution system that leverages NFT and blockchain technology to issue wallets, record/certify customer attributes, and provide various personalized ancillary services as reward NFTs, across securities, financial, and non-financial sectors.
This initiative is positioned as a concrete implementation example of these strategic policies. In other words, it supports the digital implementation of engagement measures for high-net-worth individuals in financial institutions, by providing personalized special experiences and gift distribution solutions to Traders Securities' loyalty customers (high-net-worth and high-asset customers) based on "toku-chain."
[Overview of This Initiative]
To date, the Company has leveraged its expertise cultivated in financial system development to deploy "toku-chain," a Web3-type reward distribution system utilizing blockchain technology.
This newly launched solution is a loyalty customer gift distribution solution built to match Traders Securities' service operation policies and customer characteristics, while being based on the "toku-chain" mechanism. It aims to strengthen continuous customer contact and improve provided value through offering rewards based on continuous usage and transaction status, going beyond conventional uniform promotional measures.
Furthermore, SoGoo Inc. will handle the arrangement and procurement of gift items for this solution, while the Company will support the smooth overall operation of the initiative by providing the digital distribution and application management platform based on "toku-chain."
[Features of This Solution]
"toku-chain" is a Web3-type reward distribution system utilizing blockchain technology, enabling transparent and highly manageable operation for various rewards and incentives provided by reward providers according to customer attributes.
In this case, by providing this system optimized for Traders Securities' loyalty customer measures, we will realize a special customer experience for target customers and support the development of services that also consider the reliability and operability required of financial institutions.
Additionally, the platform seamlessly manages the entire process from selecting and applying for personalized gifts to arranging delivery and confirming status for each customer.