From clothing, an opportunity to return to one's ideals. The owner of a select shop brand launches a new brand, "kinali", along with an e-commerce site.

Space Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Tsuyoshi Suwa) will officially launch its brand "kinali," which embodies the desire to "return to one's ideals and potential by wearing clothes," in March 2026, along with its e-commerce site.

In October 2025, kinali was developed on the crowdfunding platform CAMPFIRE as "an apparel brand to be nurtured together with you," and thanks to the support of many people, it achieved 120% of its funding goal.

CAMPFIRE Crowdfunding Page

■The kinali Brand Story

Through managing stores and providing career and entrepreneurship consulting, I have experienced that many people are so caught up in their daily work and lives that they are unable to focus on their inherent ideals and potential.

In our busy daily lives, it is difficult to find a solid block of time for new experiences or to take on new challenges.

I believe that clothes are not just products, but items that express the wearer's personality and feelings, allowing them to live as the person who matches the clothes they are wearing.

We want to deliver clothes that are simple and blend into everyday life, yet the moment you put them on, your feelings change, and you return to your true, original ideals.

We named it "kinali" because our ideal is to return to that "natural, uncolored state of the heart (kinari)."

■E-commerce Site Launch

In line with the brand's official launch, we will launch our e-commerce site and official Instagram.

This time, along with the T-shirts produced as a reward for our crowdfunding supporters,

we also produced sweatshirts whose design was decided by everyone's votes.

We will continue to post items planned for future development on our e-commerce site so that we can deliver them to everyone.

E-commerce site:

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