"Kinoko no Yama" Becomes Donuts! "Tabekko Doubutsu LAND", Which Has Attracted 320,000 Visitors, Features "Faithfully Reproduced Animals" in its 5th Commemorative Event with the New "Tabekko Doubutsu DONUTS"! New Menu Revealed!

The experiential indoor event "Tabekko Doubutsu LAND", which allows visitors to enjoy the world of Ginbis Co., Ltd.'s long-selling biscuit "Tabekko Doubutsu", has attracted a cumulative total of 320,000 visitors. It will evolve further and open for a limited time from July 10, 2026 (Fri) to September 27, 2026 (Sun) at ASOBUILD YOKOHAMA COAST in Yokohama (Planning & Operation: Twin Planet). We are now releasing the event-exclusive merchandise and food/drink menus.

This, the 5th commemorative event, "Tabekko Doubutsu LAND" is titled "Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~" and will offer a new "Tabekko Doubutsu" experience combining stars, light, and digital effects. Event-exclusive merchandise will include original items featuring star motifs that embody the event's theme, as well as items using the original key visual. Furthermore, among the food menu items, a highly anticipated new menu item, "Tabekko Doubutsu DONUTS," which faithfully reproduces the "Tabekko Doubutsu" animals in donut form, will be available. Enjoy the evolved "Tabekko Doubutsu LAND" with its merchandise and food.

*All images are for illustrative purposes. *All prices include tax. *Lineups are subject to change. For the latest information, please check the official social media and official website (https://mirailab.tabekkoland.jp/).

Event Overview

Period: July 10, 2026 (Fri) - September 27, 2026 (Sun)

Business Hours: Weekdays 10:00 - 17:30 (Last entry 17:00)

Weekends/Holidays 10:00 - 19:00 (Last entry 18:30)

*Entry is on a 90-minute rotation basis.

Location: ASOBUILD YOKOHAMA COAST /

2F, 2-14-9 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture

*Directly connected via the South-East passage from Yokohama Station (all lines), 2-minute walk from the East Exit of Yokohama Station.

Tickets: https://asoview.com/base/164760/

[General Tickets (Weekdays)] Adults: 2,000 yen, Junior/Senior High School Students: 1,500 yen, Elementary School Students: 1,000 yen, Preschoolers: Free

[General Tickets (Weekends/Holidays)] Adults: 2,500 yen, Junior/Senior High School Students: 2,000 yen, Elementary School Students: 1,500 yen, Preschoolers: Free

[Special Tickets]

(Common Price) Weekdays: 5,500 yen, (Common Price) Weekends/Holidays: 6,000 yen

[Tickets with Limited Edition Color T-shirt]

(Common Price) Weekdays: 5,800 yen, (Common Price) Weekends/Holidays: 6,300 yen

*A surcharge of 200 yen will be added for tickets purchased on the day at the venue reception. *For details, please check the official website (https://mirailab.tabekkoland.jp/).

Official Website: https://mirailab.tabekkoland.jp/

Official X: @tabekko_land (https://x.com/tabekko_land)

Official Instagram: @tabekko_land (https://www.instagram.com/tabekko_land/)

[New Product] "Tabekko Doubutsu DONUTS"

Tabekko Doubutsu DONUTS Choose 3 Types Box

"Tabekko Doubutsu DONUTS" faithfully reproduces the animals from "Tabekko Doubutsu" as donuts.

You can enjoy all 9 unique flavors, both at the venue and for takeout.

Lion-kun <Crème brûlée style> will be sold as a regular menu item throughout the event period, while the other 8 types are limited-time menu items featuring different animals that change periodically. Also available is the "Tabekko Doubutsu DONUTS Choose 3 Types Box," where you can select your favorite 3 types from the donuts available during the sales period. It comes with one "MIRAI LAB. Original Box" designed with original art, free of charge. This original box can also be purchased separately. If you purchase donuts individually, you will receive one "MIRAI LAB. Original Paper Bag" with original art design per transaction, free of charge (while supplies last).

Regular Menu: Lion-kun <Crème brûlée style>

Limited-Time Menu

On sale July 10 (Fri) - August 18 (Tue): Cat-san <Strawberry>, Giraffe-san <Orange>, Monkey-san <Chocolate>, Crocodile-san <Matcha>

On sale August 19 (Wed) - September 27 (Sun): Rabbit-san <Apple>, Hippo-san <Red Bean Paste & Butter>, Elephant-san <Cheesecake>, Chick-san <Custard Cream>

Tabekko Doubutsu DONUTS (Single): 800 yen

Tabekko Doubutsu DONUTS Choose 3 Types Box: 2,400 yen

MIRAI LAB. Original Donut Box: 300 yen

*Regarding storage after takeout

Due to the nature of the product, "Tabekko Doubutsu DONUTS" are very delicate. Please take the following precautions when taking them home:

- After purchase, please refrigerate immediately (below 10°C). Do not leave them in a car or in direct sunlight for extended periods.

- We recommend bringing a cooler bag and ice packs (ice packs can be purchased at the venue, but their effectiveness is limited to 1-2 hours).

- Please consume them as soon as possible on the same day. We cannot be held responsible for any damage or deformation of the product due to storage conditions after takeout, including returns, exchanges, or refunds. Thank you for your understanding.

Food and Drink Menu Introduction

- "Biscuit Sandwich & Chilled Corn Soup"

A renewed biscuit-shaped sandwich, recreating the "Tabekko Doubutsu" biscuit!

Enjoy this new combination with a rich and smooth chilled corn soup.

Regular Menu: Egg

Limited-Time Menu

July 10 (Fri) - August 18 (Tue): Tuna Mayo

August 19 (Wed) - September 27 (Sun): Prosciutto & Cream Cheese

- "Pakutto Classic Vanilla Ice Cream Sandwich (COW)"

A new menu item that recreates the "COW" shape from "Tabekko Doubutsu" biscuits.

Vanilla ice cream sandwiched between biscuits, perfect for summer.

- "Starlight Drop Drink" (6 types total)

*A sleeve is included with the product.

Original drinks filled with carefully selected ingredients are back this year! We offer a total of 6 types: Strawberry & Peach, Mixed Berry & Earl Grey, Pineapple & Melon Soda, Grapefruit & Blue Curacao, Chocolate Milk, and Kyoho Soda, served with original sleeves.

[Purchase Bonus] *While supplies last.

- Bonus 1: "MIRAI LAB. Original Uchiwa" (4 types total)

Receive one random item for every 2,500 yen spent on food or drinks.

*The back features the common key visual design.

- Bonus 2: "MIRAI LAB. Original Flake Stickers" (3 types total)

Receive one random item for every order of "Starlight Drop Drink" or "Starlight Drop Drink Set."

Merchandise Menu Introduction

- "Plush Keychains" (9 types total)

Adorable plush keychains that sit on stars, making you want to collect them all.

You can attach them to your bag or pouch to carry around, or display them in your room.

- "Eco Bags" (2 types total)

Two types of eco bags designed with animals riding on stars and "Tabekko Doubutsu" biscuits.

These items are perfect for daily outings or as a sub-bag at event venues.

- "Starry Sky Mini Pouch" (Random / 9 types total)

A cute mini pouch with a star motif.

Perfect for storing small items, cosmetics, or snacks.

- "Reflector Keychains" (Random / 9 types total)

Reflector keychains made from light-reflective material.

Add them as accents to your belongings like bags and pouches.

- [Venue Exclusive Pre-sale] "Uru Puku Stickers" (6 types total)

New additions to the popular sticker series from "Tabekko Doubutsu LAND" original merchandise! Following "Petapeta Stickers" and "Pukkuri Stickers," the new "Uru Puku Stickers" will be exclusively pre-sold at the venue.

As the name suggests, "Uru Puku Stickers" are packed with "uru uru" (dewy) and "pukkuri" (plump) features, with a lineup of 6 types, including biscuit designs, a design featuring a collection of Ginbis characters, and designs for "Tabekko Doubutsu" gummies and ramune.

*Scheduled to go on sale from July 21 (Tue) on the Ginbis official online store "Ginbis Market" and others.

[Purchase Bonus] *While supplies last.

- "MIRAI LAB. Original Uchiwa" (5 types total)

Receive one random item for every purchase of 2,500 yen or more in merchandise.

*The back features the common key visual design.

[New Reveal] Photo Spots

To enhance "Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~," we are newly unveiling the "Running! Tabekko Doubutsu Train" and "Starlight Ai Ai Umbrella" as "evolved" photo spots.

"Running! Tabekko Doubutsu Train"

Take a journey through the night sky with the "Tabekko Doubutsu Train"!

You can enjoy taking photos as if you are traveling through the night sky with the animals.

"Starlight Ai Ai Umbrella"

Share an umbrella with the animals under a starry night sky!

You can enjoy a fantastical photo session as if you are sharing an umbrella with the animals amidst a rain of stars projected on a scrim.

About "Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~"

As the 5th commemorative event, "Tabekko Doubutsu LAND" is titled "Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~" and will offer a new "Tabekko Doubutsu" experience combining stars, light, and digital effects.

The venue, a sparkling space evoking the future, will feature numerous "evolved" photo spots. The main attraction, "Starlight Kirarium," will create a fantastical space reminiscent of falling stars using a giant circular LED monitor (approx. 10m in diameter, 30m in circumference) and mirrors. A ball pit will be set up beneath the LED monitor, allowing visitors to enter and take photos. You can enjoy a photogenic experience.

Additionally, a dedicated WEB app exclusive to the venue will be available to enjoy the "MIRAI LAB." story. By completing missions within the story, you will randomly receive one of 9 types of "MIRAI Tickets" featuring "Tabekko Doubutsu" animal designs (while supplies last).

Furthermore, the "MIRAI LAB. Stage" will be held where you can meet the animals in person.

*For the "MIRAI LAB. Stage," please check the official website (https://mirailab.tabekkoland.jp/) for the "Animal Daily Calendar" and other important information.

"Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~" Story

This is "MIRAI LAB.," where fragments of stars sleep.

Collect star fragments by visiting each area!

When you collect five, one star is completed.

That star is the vital energy for the "Tabekko Doubutsu Train" that runs through the night sky towards the future.

Send the completed star to the "Kirarium" to deliver it to the "Tabekko Doubutsu Train"—

Your star will create the future. Now, receive your "MIRAI Ticket"!

Announcement of Special Sponsorship by SBI Securities Co., Ltd.

"Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~" will be held with the special sponsorship of SBI Securities Co., Ltd.

SBI Securities Co., Ltd., under its "Customer-Centric Principle," supports asset building for customers of all generations. In recent years, with the spread of the NISA system and growing interest in financial education, the company has been focusing on supporting asset building for younger generations and families. Through this sponsorship, they aim to provide opportunities to make finance feel more accessible.

[Supporting Young People and Families' "First Asset Building" Experiences]

SBI Securities Co., Ltd. is promoting various initiatives to make investing feel more accessible to young customers and families starting their asset building journey. Through this collaboration with "Tabekko Doubutsu," which has been loved across generations for many years, they believe it will provide an opportunity for families who have not previously engaged with asset building to feel more comfortable and familiar with it in a natural way. This collaboration will involve creating and distributing web content that leverages the world of "Tabekko Doubutsu" to inspire people to start asset building for their future and contribute to improving the financial literacy of parents, children, and families.

[Special Project 1: Tabekko Doubutsu x SBI Securities Original Clear File & Special Shopper Present Campaign]

By adding SBI Securities' official LINE account as a friend and answering a survey, you will receive a set of the limited "Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~" original clear file and special shopper (while supplies last).

[Special Project 2: Food & Drink Purchase Bonus "Original Spot the Difference Sheet" Present]

Customers who purchase one or more eligible food or drink items within "Tabekko Doubutsu MIRAI LAB. ~Starlight Kirarium~" will receive a venue-exclusive "Original Spot the Difference Sheet" (while supplies last).

[Special Project 3: Get Original Design Keyboard with Simeji]

A collaboration project with the popular keyboard app "Simeji"! You can download a limited-time "Tabekko Doubutsu" original design keyboard skin.

*Details will be announced soon.

What is "Tabekko Doubutsu LAND"?

An experiential indoor event where visitors can enjoy the world of "Tabekko Doubutsu" through photo spots, food, drinks, and merchandise. To commemorate the 45th anniversary of "Tabekko Doubutsu," it was first held from March to May 2023 at Tokyo Dome City Gallery AaMo, followed by an event in Yokohama ASOBUILD from July to September 2023. Due to its popularity, it was held again at Yokohama ASOBUILD from July to September 2024 and from July to September 2025. The cumulative number of visitors has exceeded 320,000 (Planning & Operation: Twin Planet).

Company Overview

- Ginbis Co., Ltd.

President: Shuji Miyamoto

Established: May 5, 1930

Location: Kayaba-cho Tower 1302, 1-21-2 Shinkawa, Chuo-ku, Tokyo

Business Activities: Manufacturing and sales of biscuits, cookies, crackers, chocolates, snacks, overseas business development, licensing business development

URL: https://www.ginbis.co.jp

- TWIN PLANET Co., Ltd.

President: Kenji Yajima

Location: Aoyama Oval Building 12F, 5-52-2 Jingumae, Shibuya-ku, Tokyo

Business Activities: An IP production company engaged in a wide range of businesses in the entertainment field, centered on Intellectual Property (IP).

URL: https://twinplanet.co.jp

- (Special Sponsor) SBI Securities Co., Ltd.

Representative Director: Masato Takamura

Location: Izumi Garden Tower 19F, 1-6-1 Roppongi, Minato-ku, Tokyo

Business Activities: Financial instruments business primarily focused on online integrated securities, including brokerage of domestic and international stocks, investment trusts, bonds, and investment banking operations.

URL: https://www.sbisec.co.jp

- (Sponsor) ASOVIEW Inc.

Representative: Tomohisa Yamano, Representative Executive Officer, CEO

Established: March 14, 2011

Location: Gate City Ohsaki East Tower 8F, 1-11-2 Osaki, Shinagawa-ku, Tokyo

Business Activities: Reservation marketplace business for leisure activities and experiences, DX promotion business for the leisure industry, etc.

URL: https://www.asoview.co.jp/