Why How Completes Acquisition of Japan Gold Company, Full-Scale Entry into Precious Metals and Asset Preservation Sector
Why How Inc. has completed the acquisition of Japan Gold Company, a firm specializing in precious metal trading, marking its full-scale entry into the precious metals and asset preservation sector. This strategic move aims to combine Why How's digital (AI, marketing support) capabilities with Nichikin's business foundation to create new value and accelerate corporate growth in the asset preservation market.
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- 📰 Published: May 4, 2026 at 07:41
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THE WHY HOW DO COMPANY Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shingo Kameda; TSE Standard: 3823; hereinafter "Why How") has completed the acquisition of shares in Japan Gold Company Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Toshihiko Otani; hereinafter "Nichikin"), which handles the buying, selling, and wholesale of precious metal bullion (including pure gold) and all operations related to precious metal transactions, as previously announced (*).
This release not only reports on the group formation but also provides a detailed introduction to the appeal and achievements of Japan Gold Company Inc., such as its technological capabilities, product development capabilities, social significance, business development capabilities, internationality, and commitment to domestic manufacturing. With the addition of Japan Gold Company Inc. to the group, Why How will expand its business domain into the precious metals and asset preservation sectors, aiming to create new value and accelerate corporate growth.
(*) Please refer to the "Notice Regarding Acquisition of Shares (Subsidiary Formation) Involving Change of Subsidiary and Commencement of New Business" announced on April 16, 2026.
1. Background and Purpose of Group Formation
Under its new system, Why How is accelerating its M&A strategy and actively promoting the formation of groups of companies that contribute to solving social issues and creating business synergies. In recent years, as interest in asset preservation and value storage has grown, the supply of reliable precious metal products and the establishment of a stable distribution system have become important themes.
Japan Gold Company Inc. primarily develops its business around the manufacturing and sales of high-quality pure gold products, providing products and services that meet asset preservation needs.
Through this acquisition, Why How aims to enhance corporate value and strengthen its contribution to the precious metals and asset preservation sectors by incorporating Japan Gold Company Inc.'s business foundation and product lineup, promoting integration with existing businesses, and creating new businesses.
2. Nichikin's Strengths and Achievements
Japan Gold Company Inc. has a solid business foundation and growth potential in the precious metals sector. Currently, it operates a total of two stores: a mobile phone shop in Fukushima and a recycle shop in Toyooka, establishing stable customer acquisition and revenue base through community-based store operations. Each store buys and sells high-value products centered on precious metals, steadily building customer trust.
Furthermore, Nichikin is promoting agency agreements with multiple companies for business expansion, with partnerships with three companies currently underway. This is expected to expand sales channels and strengthen the supply system, as well as create new business opportunities. Going forward, in addition to maximizing the profitability of existing stores, Nichikin aims for sustainable growth and business scale expansion through new store openings and the expansion of its agency network.
Store Information
- Recycle World Toyooka Store
- 650 Nakakage, Toyooka City, Hyogo Prefecture, 668-0013
- TEL: 0796-26-9700
- Mobile Plus Fukushima Store
- My Town Shirakawa 1F, 2 Honmachi, Shirakawa City, Fukushima Prefecture, 961-0905
- TEL: 080-5227-2523
3. Future Outlook
With the addition of Japan Gold Company Inc. to the group, Why How will integrate its digital domain (AI, marketing support businesses, etc.) with the precious metals business to promote new value creation. Specifically, by combining Japan Gold Company Inc.'s business foundation with the data utilization and DX promotion capabilities of Why How's AI Value-Up Headquarters, the company will develop new services in the asset preservation market and advance online and offline integrated sales models.
Furthermore, by utilizing customer data, Why How will achieve advanced marketing and improved customer experience, promoting expansion into e-commerce and new channels in addition to strengthening the profitability of existing stores. Moreover, through the expansion of the agency network and strengthening of the sales system, the company aims to expand sales channels and enhance brand value both domestically and internationally. In addition, experienced sales personnel from Why How will participate in the management team, aiming to strengthen sales capabilities and organizational foundation, and accelerate expansion into new customer segments and new regions.
Moving forward, both companies will continue to contribute to the realization of a sustainable society through the preservation of asset value and the creation of new value, based on the philosophy of "WHY" (why we live) and "HOW" (how we live).
Company Overview
Japan Gold Company Inc.
Location: Dai-3 Yamada Bldg., 22 Aizumicho, Shinjuku-ku, Tokyo
Established: January 18, 2021
Representative: Representative Director Toshihiko Otani
Business Description: General operations related to gold (precious metals) transactions (precious metals wholesale, precious metal accessories wholesale, etc.), building/operating direct sales sites for agencies
URL: https://nichikin.jp/
THE WHY HOW DO COMPANY Inc.
Location: Dai-3 Yamada Bldg., 22 Aizumicho, Shinjuku-ku, Tokyo
Established: July 2004
Listed: TSE Standard (3823)
Representative: Representative Director and President Kameda
This release not only reports on the group formation but also provides a detailed introduction to the appeal and achievements of Japan Gold Company Inc., such as its technological capabilities, product development capabilities, social significance, business development capabilities, internationality, and commitment to domestic manufacturing. With the addition of Japan Gold Company Inc. to the group, Why How will expand its business domain into the precious metals and asset preservation sectors, aiming to create new value and accelerate corporate growth.
(*) Please refer to the "Notice Regarding Acquisition of Shares (Subsidiary Formation) Involving Change of Subsidiary and Commencement of New Business" announced on April 16, 2026.
1. Background and Purpose of Group Formation
Under its new system, Why How is accelerating its M&A strategy and actively promoting the formation of groups of companies that contribute to solving social issues and creating business synergies. In recent years, as interest in asset preservation and value storage has grown, the supply of reliable precious metal products and the establishment of a stable distribution system have become important themes.
Japan Gold Company Inc. primarily develops its business around the manufacturing and sales of high-quality pure gold products, providing products and services that meet asset preservation needs.
Through this acquisition, Why How aims to enhance corporate value and strengthen its contribution to the precious metals and asset preservation sectors by incorporating Japan Gold Company Inc.'s business foundation and product lineup, promoting integration with existing businesses, and creating new businesses.
2. Nichikin's Strengths and Achievements
Japan Gold Company Inc. has a solid business foundation and growth potential in the precious metals sector. Currently, it operates a total of two stores: a mobile phone shop in Fukushima and a recycle shop in Toyooka, establishing stable customer acquisition and revenue base through community-based store operations. Each store buys and sells high-value products centered on precious metals, steadily building customer trust.
Furthermore, Nichikin is promoting agency agreements with multiple companies for business expansion, with partnerships with three companies currently underway. This is expected to expand sales channels and strengthen the supply system, as well as create new business opportunities. Going forward, in addition to maximizing the profitability of existing stores, Nichikin aims for sustainable growth and business scale expansion through new store openings and the expansion of its agency network.
Store Information
- Recycle World Toyooka Store
- 650 Nakakage, Toyooka City, Hyogo Prefecture, 668-0013
- TEL: 0796-26-9700
- Mobile Plus Fukushima Store
- My Town Shirakawa 1F, 2 Honmachi, Shirakawa City, Fukushima Prefecture, 961-0905
- TEL: 080-5227-2523
3. Future Outlook
With the addition of Japan Gold Company Inc. to the group, Why How will integrate its digital domain (AI, marketing support businesses, etc.) with the precious metals business to promote new value creation. Specifically, by combining Japan Gold Company Inc.'s business foundation with the data utilization and DX promotion capabilities of Why How's AI Value-Up Headquarters, the company will develop new services in the asset preservation market and advance online and offline integrated sales models.
Furthermore, by utilizing customer data, Why How will achieve advanced marketing and improved customer experience, promoting expansion into e-commerce and new channels in addition to strengthening the profitability of existing stores. Moreover, through the expansion of the agency network and strengthening of the sales system, the company aims to expand sales channels and enhance brand value both domestically and internationally. In addition, experienced sales personnel from Why How will participate in the management team, aiming to strengthen sales capabilities and organizational foundation, and accelerate expansion into new customer segments and new regions.
Moving forward, both companies will continue to contribute to the realization of a sustainable society through the preservation of asset value and the creation of new value, based on the philosophy of "WHY" (why we live) and "HOW" (how we live).
Company Overview
Japan Gold Company Inc.
Location: Dai-3 Yamada Bldg., 22 Aizumicho, Shinjuku-ku, Tokyo
Established: January 18, 2021
Representative: Representative Director Toshihiko Otani
Business Description: General operations related to gold (precious metals) transactions (precious metals wholesale, precious metal accessories wholesale, etc.), building/operating direct sales sites for agencies
URL: https://nichikin.jp/
THE WHY HOW DO COMPANY Inc.
Location: Dai-3 Yamada Bldg., 22 Aizumicho, Shinjuku-ku, Tokyo
Established: July 2004
Listed: TSE Standard (3823)
Representative: Representative Director and President Kameda