THE WHY HOW DO COMPANY Announces Strategic Business Alliance in Financial Infrastructure for Non-Japanese Residents in Overseas Markets
THE WHY HOW DO COMPANY has entered into a strategic business alliance with Highphen Pte. Ltd., which operates TON JAPAN, and SAKURA EXCHANGE PTE. LTD., which promotes fintech-related services for overseas markets. This alliance aims to provide AI-powered system software for fintech services targeting non-Japanese residents in overseas markets and leverage Highphen's Web3 user acquisition support to expand digital wallet and card issuance services.
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- 📰 Published: May 1, 2026 at 09:04
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THE WHY HOW DO COMPANY, Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shingo Kameda; TSE Standard: 3823; hereinafter "the Company") is pleased to announce that it has concluded a strategic business alliance agreement in the financial infrastructure domain for overseas markets targeting users outside Japan, with Highphen Pte. Ltd. (Location: 105 Cecil Street, #24-02, The Octagon, Singapore; hereinafter "Highphen"), which operates TON JAPAN, and SAKURA EXCHANGE PTE. LTD. (Location: 160 Robinson Road, #14-04, Singapore; hereinafter "SAKURA EXCHANGE"), which promotes the development of fintech-related services for overseas markets.
The purpose of this alliance is for the Company Group to provide AI-powered system software for fintech-related services developed by SAKURA EXCHANGE, targeting markets and users outside Japan.
It should be noted that the services provided under this alliance are not intended for residents of Japan. Furthermore, the Company Group will not directly provide crypto asset exchange services, electronic payment instrument transaction services, fund transfer services, banking services, or other financial services requiring licenses or registrations in Japan.
Background of the Business Alliance
In recent years, there has been a growing demand in overseas markets for financial services that combine digital wallets, online payments, card payments, crypto asset and stablecoin-related services, identity verification, and transaction monitoring. In this environment, the Company Group has decided to form a strategic business alliance in the financial infrastructure domain with SAKURA EXCHANGE, which promotes the development of fintech-related services for overseas markets, and Highphen, which supports user acquisition in the Web3 domain utilizing Telegram's global user base.
Highphen's TON JAPAN and "Apps Network" are platforms that leverage the user flow on "Telegram," a messenger app used by approximately 1 billion people worldwide, to support user acquisition, advertising distribution, and monetization for Web3-related services with a scale of 13 million users. Through this alliance, by utilizing this user flow, we aim to expand awareness, acquire users, and promote continuous use of digital wallet-related services and card issuance program-related services for overseas markets.
Roles of Each Company
Highphen will be responsible for overseas market user acquisition through TON JAPAN and Apps Network, designing advertising flows, collaborating with Web3-related projects, marketing measures, and other business development aspects. SAKURA EXCHANGE is promoting the development of Mastercard-related services for overseas markets. The goal is to acquire 100,000 users, assuming a monthly usage fee model of approximately 5 to 10 US dollars.
The Company Group, through WHDC Acrodea, will provide AI-powered software to support the advancement of the operational infrastructure for fintech-related services that SAKURA EXCHANGE plans to develop for overseas markets.
Future Outlook
By combining Highphen's Web3 user acquisition support functions, SAKURA EXCHANGE's promotion of overseas market fintech-related services, and WHDC Acrodea's provision of KYC, monitoring, and system operation support functions, the Company Group aims to create business opportunities in the Web3 financial infrastructure domain for overseas markets.
About Highphen Pte. Ltd.
Highphen Pte. Ltd. operates "Apps Network," a next-generation task-based user growth platform. It is an accelerator in Japan that provides one-stop solutions specialized in "Telegram," a global messenger app used by approximately 1 billion people worldwide.
Official Website: https://www.highphen.co/
Company Overview
Company Name: THE WHY HOW DO COMPANY, Inc.
Location: 3rd Yamada Building, 22 Aizumi-cho, Shinjuku-ku, Tokyo
Established: July 2004
Listed: October 2006, TSE Standard (3823)
Representative: Shingo Kameda, Representative Director and President
Business Activities: People-Helping M&A Business, etc.
URL: https://twhdc.co.jp
Keywords:
The purpose of this alliance is for the Company Group to provide AI-powered system software for fintech-related services developed by SAKURA EXCHANGE, targeting markets and users outside Japan.
It should be noted that the services provided under this alliance are not intended for residents of Japan. Furthermore, the Company Group will not directly provide crypto asset exchange services, electronic payment instrument transaction services, fund transfer services, banking services, or other financial services requiring licenses or registrations in Japan.
Background of the Business Alliance
In recent years, there has been a growing demand in overseas markets for financial services that combine digital wallets, online payments, card payments, crypto asset and stablecoin-related services, identity verification, and transaction monitoring. In this environment, the Company Group has decided to form a strategic business alliance in the financial infrastructure domain with SAKURA EXCHANGE, which promotes the development of fintech-related services for overseas markets, and Highphen, which supports user acquisition in the Web3 domain utilizing Telegram's global user base.
Highphen's TON JAPAN and "Apps Network" are platforms that leverage the user flow on "Telegram," a messenger app used by approximately 1 billion people worldwide, to support user acquisition, advertising distribution, and monetization for Web3-related services with a scale of 13 million users. Through this alliance, by utilizing this user flow, we aim to expand awareness, acquire users, and promote continuous use of digital wallet-related services and card issuance program-related services for overseas markets.
Roles of Each Company
Highphen will be responsible for overseas market user acquisition through TON JAPAN and Apps Network, designing advertising flows, collaborating with Web3-related projects, marketing measures, and other business development aspects. SAKURA EXCHANGE is promoting the development of Mastercard-related services for overseas markets. The goal is to acquire 100,000 users, assuming a monthly usage fee model of approximately 5 to 10 US dollars.
The Company Group, through WHDC Acrodea, will provide AI-powered software to support the advancement of the operational infrastructure for fintech-related services that SAKURA EXCHANGE plans to develop for overseas markets.
Future Outlook
By combining Highphen's Web3 user acquisition support functions, SAKURA EXCHANGE's promotion of overseas market fintech-related services, and WHDC Acrodea's provision of KYC, monitoring, and system operation support functions, the Company Group aims to create business opportunities in the Web3 financial infrastructure domain for overseas markets.
About Highphen Pte. Ltd.
Highphen Pte. Ltd. operates "Apps Network," a next-generation task-based user growth platform. It is an accelerator in Japan that provides one-stop solutions specialized in "Telegram," a global messenger app used by approximately 1 billion people worldwide.
Official Website: https://www.highphen.co/
Company Overview
Company Name: THE WHY HOW DO COMPANY, Inc.
Location: 3rd Yamada Building, 22 Aizumi-cho, Shinjuku-ku, Tokyo
Established: July 2004
Listed: October 2006, TSE Standard (3823)
Representative: Shingo Kameda, Representative Director and President
Business Activities: People-Helping M&A Business, etc.
URL: https://twhdc.co.jp
Keywords: