TVer, UltraImpression, and VOXX Reach Basic Agreement to Create New Advertising Distribution Platform for the Broadcasting Industry

TVer Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroshi Oba; hereinafter referred to as TVer) has reached a basic agreement on business collaboration with UltraImpression Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshiyori Tana; hereinafter referred to as UltraImpression) and VOXX Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Noriyuki Koike; hereinafter referred to as VOXX). The aim is to leverage each company's expertise to create a new advertising distribution platform and foster the development of advertising technology within the broadcasting industry, building upon the advertising distribution services provided by TVer.

Based on this basic agreement, TVer, UltraImpression, and VOXX will commence discussions on specific measures. They plan to explore joint development of an advertising platform and initiatives that contribute to the overall service growth of the broadcasting industry, with TVer at its center.

Background of This Basic Agreement TVer operates "TVer," a free, official terrestrial broadcaster streaming service that delivers high-quality content produced by TV stations with advertisements. The service boasts over 44.7 million unique browsers per month (*1) and over 650 million video plays per month (*2), with its scale continuously expanding. Advancing ad technology to further enhance the viewing experience and maximize advertising value is an urgent priority.

While UltraImpression and VOXX have individually collaborated with TVer to advance ad technology, it has become clear that a strategic partnership among the three companies, extending beyond individual collaborations, is essential to create a more innovative and unified advertising platform with speed and efficiency.

Future Outlook This basic agreement will consolidate TVer's position as one of Japan's largest advertising distribution platforms with the advertising solution technologies possessed by UltraImpression and VOXX. By promoting this initiative with each company contributing its expertise and resources, they aim to create a new advertising economy within the broadcasting industry and accelerate further growth into services that are attractive to both viewers and advertisers.

*1: Number of unique browsers for TVer alone from January 1 to January 31, 2026. *2: Total video plays across all devices, including VOD, real-time streaming, catch-up playback, and SP LIVE for TVer alone, from December 1 to December 31, 2025 (according to TVer DATA MARKETING).

About UltraImpression Inc. UltraImpression Inc. is a company that operates a digital video advertising distribution platform, established through the joint investment of TV Asahi (major shareholder), Supership, CyberAgent, Dentsu Group, and Hakuhodo. In addition to providing ad servers that enable in-stream video ad distribution for major domestic video media, including TVer, the company deploys an SSP connected to major domestic and international DSPs, contributing to the maximization of media advertising revenue. They also offer "UltraImpression Ad Manager," a self-serve video ad distribution platform that advertising agencies can operate flexibly. With the vision of "Creating the Future of the Video Advertising Market," they support the maximization of value for all stakeholders: media, advertisers, and advertising agencies.

About VOXX Inc. VOXX Inc., an ad technology company established as a joint venture between TBS Holdings and CARTA HOLDINGS, develops video ad solutions such as its proprietary video ad server "VOXX Ad Manager" and the OpenRTB-compliant operational ad optimization solution "VOXX Bid Manager." Furthermore, by providing the "Video Ad SDKTM" compliant with the international technical standards body IAB, they are promoting the industry adoption of new ad formats like pause ads and vertical ads, aiming to create new advertising experiences in video distribution services and expand revenue for the broadcasting industry.

About TVer Inc. TVer Inc. primarily operates "TVer (Tee-baa)," a free, official terrestrial broadcaster streaming service that allows users to enjoy safe and secure TV content produced by commercial broadcasters anytime, anywhere, completely free of charge.

In July 2020, the company changed its name from its predecessor, "PresentCast Inc.," to "TVer Inc.," delivering the appeal of content produced by TV stations with the new value of "TV."

Since its service launch in 2015, "TVer" has achieved over 90 million cumulative app downloads and surpassed 44.7 million monthly unique browsers. In December 2025, monthly video plays also exceeded 650 million. Moving forward, TVer will continue to update the television experience, "liberating" it from constraints of "place" and "time" to provide opportunities for enjoying content conveniently and freely.