TVer Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroshi Oba) has decided to integrate and succeed the business of TVer Technologies Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Toshiyuki Maeda) into its subsidiary, TVer DATA MARKETING Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Ken Uryu), with the aim of further promoting data utilization.

Through this business succession, the group will organize data assets such as reach achievements of broadcast and streaming content and user behavior logs within the group, establish a system that facilitates data utilization, accelerate decision-making, and aim for sustainable growth.

About TVer Inc. TVer Inc. primarily operates "TVer," the official free-to-air television streaming service where users can safely and securely enjoy TV content produced by commercial broadcasters anytime, anywhere, completely free of charge.

In July 2020, the company changed its name from its predecessor, "Present Cast Inc.," to "TVer Inc.," and continues to provide the appeal of content produced by TV stations, along with a new value of "television."

Since its service launch in 2015, "TVer" has surpassed 90 million cumulative app downloads, over 44.7 million monthly unique browsers, and is projected to exceed 650 million monthly video views by December 2025. Moving forward, the company will continue to update television, "liberating" it from "place" and "time," thereby offering opportunities to enjoy content more closely and freely.

About TVer DATA MARKETING Inc. TVer DATA MARKETING Inc. is a group subsidiary of TVer, established with investments from TVer Inc., which operates the official commercial broadcasting streaming service, and Video Research Ltd., which manages, operates, and analyzes viewership data. Its purpose is to contribute to enhancing the value of broadcast and streaming content and developing the broadcasting industry.

It performs measurement and analysis of broadcast viewership data and streaming data, as well as developing and providing new solutions utilizing the measured data.

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  • Source: PR TIMES
  • Category: Partnership
  • Products / services: TVer