"Ukiyoe Immersive Art Museum GINZA" to Open in Spring 2027 in Ginza, Tokyo. The Immersive Art Exhibition, which Attracted Over 500,000 Visitors in 5 Domestic and 4 Overseas Cities and Won International Awards, Evolves into its First Permanent Facility.

The "Ukiyoe Immersive Art Museum GINZA" is scheduled to open in Ginza, Tokyo, in Spring 2027.

The "Ukiyoe Immersive Art Museum GINZA" is the culmination of the immersive art exhibition "Ukiyoe Immersive Art Exhibition," which has attracted over 500,000 visitors in 9 cities both domestically and internationally. It will be the first permanent facility of its kind in Ginza, Tokyo.

Since its initial launch in Nagoya in the summer of 2023, the "Ukiyoe Immersive Art Exhibition" has toured 9 cities in total: 5 domestic cities (Kagoshima, Tokyo, Fukuoka, Osaka) and 4 overseas cities (Milan, Italy; Taipei, Taiwan; Kaohsiung, Taiwan; Paris, France), drawing over 500,000 visitors.

The "Ukiyoe Immersive Art Exhibition" also received the Excellence Award in the Project Category at the "CJPF Awards 2025," hosted by the Cool Japan Public-Private Partnership Platform (Secretariat: Cabinet Office, Intellectual Property Strategy Promotion Secretariat). Furthermore, it won the Gold Winner award in the "Experiential & Immersive - Exhibition Experience" category at the international creative awards "MUSE Creative Awards 2026," earning high praise for its cultural value and artistry both in Japan and abroad.

It has also garnered significant attention on leisure and art booking/introduction sites, ranking first in "Asoview!" Art Event/Art Festival Ranking (as of February 20, 2025, for "Ukiyoe Immersive Art Exhibition TOKYO"), first in "Let's Enjoy Tokyo" Museum/Art Event Ranking (as of February 25, 2025, for "Ukiyoe Immersive Art Exhibition TOKYO"), and first in "Walkerplus" Kanto Event Ranking (as of February 20, 2025, for "Ukiyoe Immersive Art Exhibition TOKYO").

The "Ukiyoe Immersive Art Exhibition," which generated a huge response both domestically and internationally, will be reborn as "Ukiyoe Immersive Art Museum GINZA," a Japanese cultural experience hub that combines cutting-edge technology with traditional Japanese art to offer an unprecedented immersive experience. Set in Ginza, Tokyo, a place where people from all over the world, including international tourists and luxury travelers, gather, it will globally disseminate the profound depth of Ukiyoe, a source of Japanese pride.

*Details such as location, opening date, and ticket information will be announced at a later date.

["Ukiyoe Immersive Art Museum GINZA" Official Website] https://www.ukiyoeimmersiveart.com/ginza

"Ukiyoe Immersive Art Museum GINZA" Concept

The "Ukiyoe Immersive Art Museum GINZA" is an immersive, experiential digital art museum where visitors can dive into the world of Ukiyoe in 8 conceptual three-dimensional video spaces. It features over 300 works by world-renowned Ukiyoe artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, and Utagawa Kunisada, reimagined as new-sense digital art pieces that can be enjoyed across generations and languages, utilizing state-of-the-art 3DCG animation and projection mapping.

Visitors can enjoy the beauty of Ukiyoe through three-dimensional visuals, sound, and scent productions that envelop the space, themed around Ukiyoe masterpieces such as Katsushika Hokusai's "The Great Wave off Kanagawa" and "Fine Wind, Clear Morning (commonly known as Red Fuji)" from "Thirty-six Views of Mount Fuji." Furthermore, actual Ukiyoe prints from the Edo period and reproduction Ukiyoe prints carved after the Meiji era will also be exhibited, with explanations of Ukiyoe history, Edo culture, and Ukiyoe artists provided in multiple languages, including Japanese, English, and Chinese.

In addition, a museum shop offering original goods in collaboration with long-established brands and a gallery displaying and selling actual Ukiyoe prints will be annexed, allowing visitors to experience Edo culture with all five senses and take a piece of it home.

Photography and videography are permitted throughout the venue, allowing visitors to capture themselves in the fantastical world of Ukiyoe.

Please look forward to the "Ukiyoe Immersive Art Museum GINZA," a Japanese cultural experience facility where masterpieces of Ukiyoe that have captivated the world across eras dynamically come to life, and where visitors can learn about the profound depth of Ukiyoe through actual prints and explanations.

Facility Overview

[Name] Ukiyoe Immersive Art Museum GINZA (English Name: Ukiyoe Immersive Art Museum GINZA)

[Location] Ginza, Tokyo *Details will be announced later.

[Opening Date] Spring 2027 *Details will be announced later.

[Opening Hours] 10:00-20:00 (Last admission: 19:00) *Planned

[Closed Days] Subject to the facility's closed days.

[Tickets] *Details will be announced later.

*Group discounts available for school trips, group tours, etc.

[Planning and Production] Ichihata, TV Aichi

[Ukiyoe and Edo Culture Supervision] Masumi Horiguchi

["Ukiyoe Immersive Art Museum GINZA" Official Website] https://www.ukiyoeimme