Broadcasting every Monday to Friday from 7:30 AM! "Synapusyu" main character Pushipushu appointed as "Toyota City Children and Child-Rearing Support Ambassador" in Toyota City, Aichi Prefecture!
Pushipushu, the main character of the infant program "Synapusyu," has been appointed as the "Toyota City Children and Child-Rearing Support Ambassador" in Toyota City, Aichi Prefecture. Toyota City is the first local government to collaborate with "Synapusyu" to strengthen information dissemination regarding child-rearing policies.
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- 📰 Published: April 29, 2026 at 01:38
- 🔍 Collected: April 28, 2026 at 17:02
- 🤖 AI Analyzed: April 28, 2026 at 17:21 (19 min after Collected)
TV Aichi (TV Tokyo network) broadcasts "Synapusyu," the first commercial TV program for infants, every Monday to Friday from 7:30 AM. Its main character, Pushipushu, has been appointed as the "Toyota City Children and Child-Rearing Support Ambassador" in Toyota City, Aichi Prefecture. For one year, Pushipushu will cooperate in disseminating information as a "landmark" for child-rearing policies promoted by Toyota City.
Toyota City is committed to creating a "child-centered" city that fosters dreams and hopes for children's future. To raise awareness of child-related policies and projects, it will implement a city promotion targeting child-rearing generations, collaborating with "Synapusyu" for the first time as a local government.
On Monday, April 27th, an appointment ceremony for the ambassador and an opening ceremony were held at Kuragaike Park in Toyota City, Aichi Prefecture. Toyota City Mayor Toshihiko Ota commented on the start of the collaboration with "Synapusyu," saying, "'Synapusyu' has outstanding recognition. I hear that Toyota City is the first local government to collaborate with them, and I consider it a great honor. I expect that by disseminating information through 'Synapusyu,' we will be able to clearly convey Toyota City's child-rearing policies and projects to our citizens."
At the opening ceremony, tie-up icons featuring "Pushipushu transformed into the shape of Toyota City's emblem" and "Pushipushu wearing an ambassador's sash," specially designed for this occasion, were unveiled. These icons will be utilized in various places and items frequently seen by citizens, such as the city's website, promotional materials, staff business cards, and official envelopes.
After the appointment ceremony, Pushipushu's first official duty as "Support Ambassador" was to distribute leaflets with child-rearing information from Toyota City and traffic safety goods encouraging child seat usage to visitors.
"Synapusyu" will support Toyota City's child-rearing initiatives through its IP (Intellectual Property) and contribute to raising awareness of these efforts through various future collaborations.
■ "Synapusyu" Program Introduction
"Synapusyu" is the first commercial TV program for infants, broadcast every Monday to Friday from 7:30 AM on TV Aichi and other 6 stations of the TV Tokyo network. It actively distributes content as a program that can be shown "when you want to show it, in the way you want to show it," and as of April 2026, its official YouTube channel has over 850,000 subscribers.
Furthermore, theatrical films were released in 2023 and 2025, with "Synapusyu THE MOVIE" attracting a cumulative audience of over 300,000. Since 2023, the concert event "Pushu Song Fes" has been held annually, with many people, mainly babies and their families, attending as their "first entertainment experience enjoyable from age 0."
■ Pushipushu Character Profile
Pushipushu, the main character of "Synapusyu," has a gentle personality that is always "Que Sera Sera," never rushing or getting angry, and softly deflecting unpleasant things. Its characteristic is changing into various shapes, expanding and contracting.
Favorite food: Sanshoku Dango (three-color dumplings), hobby: hide-and-seek.
■ "Synapusyu" IP Policy
・To create high-quality content and experiences with a challenging spirit and open stance.
・To believe in the infinite potential of babies.
・To pay attention to the safety and security of babies.
・To provide "first experiences" that joyfully expand a baby's world.
・To provide "rich life time" for those raising children.
In terms of infrastructure and concepts, we aim to design a flat and new society for everyone, including newborns.
■ "Synapusyu" Program Overview
【Title】"Synapusyu"
【Broadcast Time】Every Monday to Friday from 7:30 AM
【Broadcasting Stations】TV Aichi, TV Tokyo, TV Osaka, TV Setouchi, TV Hokkaido, TVQ Kyushu Broadcasting
【Streaming】Net mo Tele東, TVer, Lemino, YouTube, U-NEXT, Prime Video, Anime Times
【Official HP】 https://www.tv-tokyo.co.jp/synapusyu/
【Official YouTube】 https://www.youtube.com/@synapusyu
【Official Instagram】 https://www.instagram.com/synapusyu
【Official X】 https://x.com/synapusyu
【Official TikTok】 https://www.tiktok.com/@synapusyu_official
【Copyright】 ©TV TOKYO
*When using images, please include the notation 【©TV TOKYO】.
*Please note that the provided materials cannot be used for secondary purposes other than this article.
Toyota City Kuragaike on April 27th.
Toyota City is committed to creating a "child-centered" city that fosters dreams and hopes for children's future. To raise awareness of child-related policies and projects, it will implement a city promotion targeting child-rearing generations, collaborating with "Synapusyu" for the first time as a local government.
On Monday, April 27th, an appointment ceremony for the ambassador and an opening ceremony were held at Kuragaike Park in Toyota City, Aichi Prefecture. Toyota City Mayor Toshihiko Ota commented on the start of the collaboration with "Synapusyu," saying, "'Synapusyu' has outstanding recognition. I hear that Toyota City is the first local government to collaborate with them, and I consider it a great honor. I expect that by disseminating information through 'Synapusyu,' we will be able to clearly convey Toyota City's child-rearing policies and projects to our citizens."
At the opening ceremony, tie-up icons featuring "Pushipushu transformed into the shape of Toyota City's emblem" and "Pushipushu wearing an ambassador's sash," specially designed for this occasion, were unveiled. These icons will be utilized in various places and items frequently seen by citizens, such as the city's website, promotional materials, staff business cards, and official envelopes.
After the appointment ceremony, Pushipushu's first official duty as "Support Ambassador" was to distribute leaflets with child-rearing information from Toyota City and traffic safety goods encouraging child seat usage to visitors.
"Synapusyu" will support Toyota City's child-rearing initiatives through its IP (Intellectual Property) and contribute to raising awareness of these efforts through various future collaborations.
■ "Synapusyu" Program Introduction
"Synapusyu" is the first commercial TV program for infants, broadcast every Monday to Friday from 7:30 AM on TV Aichi and other 6 stations of the TV Tokyo network. It actively distributes content as a program that can be shown "when you want to show it, in the way you want to show it," and as of April 2026, its official YouTube channel has over 850,000 subscribers.
Furthermore, theatrical films were released in 2023 and 2025, with "Synapusyu THE MOVIE" attracting a cumulative audience of over 300,000. Since 2023, the concert event "Pushu Song Fes" has been held annually, with many people, mainly babies and their families, attending as their "first entertainment experience enjoyable from age 0."
■ Pushipushu Character Profile
Pushipushu, the main character of "Synapusyu," has a gentle personality that is always "Que Sera Sera," never rushing or getting angry, and softly deflecting unpleasant things. Its characteristic is changing into various shapes, expanding and contracting.
Favorite food: Sanshoku Dango (three-color dumplings), hobby: hide-and-seek.
■ "Synapusyu" IP Policy
・To create high-quality content and experiences with a challenging spirit and open stance.
・To believe in the infinite potential of babies.
・To pay attention to the safety and security of babies.
・To provide "first experiences" that joyfully expand a baby's world.
・To provide "rich life time" for those raising children.
In terms of infrastructure and concepts, we aim to design a flat and new society for everyone, including newborns.
■ "Synapusyu" Program Overview
【Title】"Synapusyu"
【Broadcast Time】Every Monday to Friday from 7:30 AM
【Broadcasting Stations】TV Aichi, TV Tokyo, TV Osaka, TV Setouchi, TV Hokkaido, TVQ Kyushu Broadcasting
【Streaming】Net mo Tele東, TVer, Lemino, YouTube, U-NEXT, Prime Video, Anime Times
【Official HP】 https://www.tv-tokyo.co.jp/synapusyu/
【Official YouTube】 https://www.youtube.com/@synapusyu
【Official Instagram】 https://www.instagram.com/synapusyu
【Official X】 https://x.com/synapusyu
【Official TikTok】 https://www.tiktok.com/@synapusyu_official
【Copyright】 ©TV TOKYO
*When using images, please include the notation 【©TV TOKYO】.
*Please note that the provided materials cannot be used for secondary purposes other than this article.
Toyota City Kuragaike on April 27th.