Tully's Coffee's First-Ever Collaboration with Globally Acclaimed 'TOMORROW X TOGETHER' Unveiled! Summer-Only New Product Launch and Media Tasting Event Held Starting July 8 (Wed)

Tully's Coffee Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Shuji Uchiyama) held a "Summer-Only New Product Launch and Media Tasting Event" at MY Shokudo Hall & Kitchen (3rd floor, TOKYO TORCH Tokiwabashi Tower) to announce its special collaboration with the South Korean five-member artist group 'TOMORROW X TOGETHER.' This collaborative product line will be available at all Tully's Coffee stores nationwide starting July 8, 2026 (Wed).

On the day of the event, Norikazu Wakabayashi, General Manager of the Marketing Division at Tully's Coffee Japan Co., Ltd., presented on the company's new initiatives leading up to its 30th anniversary in 2027, as well as the strategic collaboration aimed at expanding its customer base among younger demographics. Following this, Chiharu Ishikawa and Yuri Harima from the Marketing Division took the stage to introduce in detail beverages and food inspired by Korean trends, as well as original merchandise featuring PPULBATU (Pulbatu), Tully's official character dressed as a store employee.

Tully's First Collaboration with an International Artist: Background and Development Insights Targeting Younger Customers

The event began with General Manager Norikazu Wakabayashi explaining the background of this collaboration.

He shared that as part of Tully's new challenge toward its 30th anniversary in August 2027, the company chose to collaborate with the globally active five-member group TOMORROW X TOGETHER. He noted that in recent years, Tully's has actively pursued new customer engagement—especially among younger generations—through seasonal drinks inspired by trends and digital initiatives leveraging LINE.

For this collaboration, the goal was to blend the 'hope' embodied in the name TOMORROW X TOGETHER with Tully's core values of 'a relaxing space' and 'dedication to every cup.' He emphasized that the development focused on exploring 'what Tully's as a café can offer,' striving to balance 'Korean trends' with 'Tully's signature commitment to coffee excellence.'

He also revealed behind-the-scenes details, such as product development team members repeatedly attending live concerts and events to closely observe fans. 'We spent over half a year discussing and developing menus and items that would delight fans while also satisfying our existing Tully's customers,' he said, highlighting the deep commitment behind this collaboration.

Beverages and Food Inspired by Korean Trends

Next, Chiharu Ishikawa from the Marketing Division introduced the specific highlights of the collaboration beverages and food.

She explained that in planning the products, the team focused on combining Tully's dedication to coffee with popular South Korean café menu concepts to create 'a new kind of deliciousness in every cup.'

She introduced two beverages: the 'Caramel Foam Americano,' which features a delightful contrast between the bitterness of premium espresso and the gentle sweetness of caramel, and the 'Mango Separate Tea,' inspired by popular recipes in Korean café culture, known for its striking two-layer gradient.

For food, she promoted a lineup incorporating summer-friendly Korean trends, including the 'Yangnyeom Chicken Cheese Sandwich,' featuring popular Korean-style spicy-sweet fried chicken and cheese between whole wheat bread; the 'Sweet Potato Bread,' inspired by the trending Korean 'Kogmapan' that tastes like roasted sweet potato when warmed; and the light-textured 'Cup Tiramisu,' ideal as a snack or late-night dessert.

Practical Café Items and Exclusive 'PPULBATU' Designs Dressed as a Tully's Barista

Yuri Harima from the Marketing Division then introduced the special collaboration merchandise created for this campaign.

She explained that the merchandise features a color scheme based on gray and Tully's green—the key colors from the campaign's visual identity—blending Tully's café atmosphere with the charm of TOMORROW X TOGETHER and its official character, PPULBATU.

The merchandise offers two distinct experiences: first, everyday-use items like eco-bags and bottles featuring original illustrations of PPULBATU dressed as a Tully's employee, allowing customers to personalize and enjoy them in various settings. Second, the 'Trytan Glass,' featuring the same design as the limited-edition cup served in stores, enabling customers to enjoy a café-like experience at home. 'We hope you'll enjoy this collaboration both in our stores and at home,' she said.

Official Event Media

Official media from the launch event can be accessed via the URL below:

https://x.gd/siWQr

◆ Collaboration Special Website: https://www.tullys.co.jp/cpn/txt_collaboration2026/

◆ All designs and illustrations are original to this collaboration. Beverages will be served in limited-edition design cups.

<Collaboration Product Overview>

【Beverages】◆ Two drinks inspired by popular South Korean café menus, available exclusively for this collaboration.

Image on the right: 'Caramel Foam Americano'

(ICED) Tall only: 690 yen

A balanced blend of sweetness and slight bitterness, featuring a smooth Americano made with aromatic espresso, topped with creamy caramel-flavored whipped cream and caramel sauce.

Image on the left: 'Mango Separate Tea'

(ICED) Tall only: 690 yen

A fruity tea combining rich, sweet mango with refreshing Earl Grey tea. Topped with large chunks of mango fruit, it offers a juicy taste and a vibrant appearance.

Limited-edition merchandise available when purchasing the above drinks. *While supplies last; available until sold out.

[Top image] First release: Starting July 8 (Wed)

'TOMORROW X TOGETHER Sticker Set' 900 yen

A set of seven business-card-sized stickers featuring exclusive photo designs available only for this collaboration.

*Not available for individual purchase.

*Maximum of 2 per person.

[Bottom image] Second release: Starting July 15 (Wed)

'PPULBATU Puku-Puku Charm' 880 yen

An original charm featuring PPULBATU (Pulbatu), the official character of 'TOMORROW X TOGETHER,' dressed as a Tully's employee. Attach it to your bag or pouch for added fun.

*Not available for individual purchase.

*Maximum of 2 per person.

【Food】

'Yangnyeom Chicken Cheese Sandwich' 520 yen

A sandwich filled with chicken coated in rich, sweet-spicy yangnyeom sauce and sliced cheese. Enjoy its addictive flavor and satisfying portion. Pairs perfectly with the collaboration drinks.

'Sweet Potato Bread' 380 yen

Inspired by 'Kogmapan,' a uniquely shaped sweet potato bread originating in Korea. Soft sweet potato filling is wrapped in fluffy bread dough. Recommended served warm.

'Cup Tiramisu' 500 yen

A convenient cup version of the classic tiramisu popular in Korea and Japan. Layers of mascarpone mousse and cream are placed over cocoa sponge soaked in slightly bitter coffee syrup, creating a refreshing taste perfect for summer. The lid features a peelable sticker, adding a special touch unique to this collaboration.

【Merchandise】

Clockwise from left:

'Trytan Glass' 1,900 yen

A Trytan plastic glass featuring the same design as the limited-edition cup. Enjoy the special collaboration atmosphere at home.

'Strapped Trytan Bottle' 2,950 yen

A lightweight, durable Trytan bottle with an original PPULBATU design drawn exclusively for this campaign. Comes with a strap for easy carrying.

'Pouch-Attached Shoulder Eco Bag' 2,950 yen

An eco-bag with an attached pouch, featuring an original PPULBATU design. Its single-shoulder style makes it easy to use as a secondary bag, suitable for daily use or events such as concerts.

'Mini Pouch' 2,200 yen

A mini pouch with an original PPULBATU design on the inside. Holds cards and small items, and features a carabiner and outer pocket for practicality.

'Bag Charm' 2,800 yen

A bag charm set with PPULBATU's original key charm. Customize it with the mini pouch or puku-puku charm for fun.

*Maximum of 2 per person for all merchandise.

◆ All items will also be available from 11:00 a.m. on July 8 (Wed) via the Tully's official online store. (Prices may differ on the online store.)

Tully's Official Online Store: https://shop.itoen.jp/tullyscoffee/index.html

【Campaign Information】

・Tully's Official App Digital Stamp Rally

Register your Tully's Card in the app and purchase any 'TOMORROW X TOGETHER' collaboration product to earn a digital stamp per visit. Those who collect 3 stamps will be entered into a lottery to win an original PPULBATU sticker. (Club Tully's membership registration, login, and entry required.)

<Period> July 8 (Wed) to August 4 (Tue) 23:59

◆ Full details here:

https://www.tullys.co.jp/campaign/2026/07/app-d-stamp-rally.html

・Tully's Official X Follow & Retweet Campaign

A campaign where 100 randomly selected participants will win Tully's digital gift cards upon meeting the conditions.

<Eligibility>

· Follow Tully's official account (@Tullys_jp)

· Retweet the campaign post published by Tully's official account

<Period> July 8 (Wed) to July 21 (Tue) 23:59

◆ Full details here:

https://www.tullys.co.jp/campaign/2026/07/collaboration-x-cp.html

Additionally, three stores nationwide (Tokyo, Osaka, Aichi) will feature store decorations with original designs!

During the collaboration period, special decorations will appear at three limited stores. Featuring exclusive panels and tapestries with original Tully's designs, the stores will celebrate the collaboration.

<Participating Stores> Shibuya Scramble Square Store, Grand Front Osaka North Tower 1F Store, &TEA Nagoya Rasica Store

<Period> July 8 (Wed) to August 2 (Sun)

*Decorations may vary by store.

*Details are subject to change.

*For more information, please visit the special website: https://www.tullys.co.jp/cpn/txt_collaboration2026/

Shibuya Scramble Square Store, Grand Front Osaka North Tower 1F Store, &TEA Nagoya Rasica Store

【Artist Details】

TOMORROW X TOGETHER is a five-member boy group under BIGHIT MUSIC, consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. The group's name embodies the idea of 'different individuals coming together through a shared dream to create tomorrow.'

They debuted in March 2019 with their debut album 'The Dream Chapter: STAR,' which reached No. 1 on iTunes Top Album charts in 44 countries and regions worldwide and earned them 10 rookie awards at major Korean award ceremonies, drawing explosive attention from the start.

They made their Japanese debut in January 2020 with the single 'MAGIC HOUR.' Since their second album 'The Dream Chapter: ETERNITY' released the same year, they have achieved 14 consecutive No. 1s on the Oricon Weekly Album Chart, including their latest release, the 8th Mini Album '7TH YEAR: A Moment of Stillness in the Thorns' (released April 2026, chart dated April 27, 2026), setting a record for the most consecutive No. 1 albums by an international artist. Their 4th Japanese single 'Chikai (Oath)' shipped over 750,000 copies and received Triple Platinum certification from the Recording Industry Association of Japan (September 2024).

They have also gained global recognition, performing for two consecutive years at the U.S. festival 'Lollapalooza' as the first K-pop group to headline. In 2024, they completed Japan's four major dome tour at the fastest pace in K-pop history. In 2025, they successfully held their first five-dome tour, drawing 350,000 attendees, showcasing their overwhelming presence.

© BIGHIT MUSIC & HYBE. All Rights Reserved.

*All prices include tax.

*Some stores may not carry all items.

*Images are for illustrative purposes only.

<Press Release PDF>

d20545-557-d21980f17cc948a0012e10208c610d43.pdf

Customer inquiries regarding this announcement Tully's Coffee Japan Co., Ltd. Customer Service Center TEL: 03-3268-8320 Hours: Monday–Friday 10:00–12:30 / 13:30–16:00 (excluding weekends and holidays) Website: www.tullys.co.jp