[Long-Awaited Permanent Store Opens] tu-hacci to Open in Osaka's Umeda Area! Opening Ceremony with Aya Asahina on August 27.

WaterAir Co., Ltd. (Headquarters: Hiroshima City, Hiroshima Prefecture, Representative Director: Shunosuke Kuniyasu), which operates the innerwear fashion brand "tu-hacci," will open its first long-awaited permanent store in the Umeda area of Osaka this summer.

To commemorate this, an opening ceremony will be held on August 27 (Thu). Model, actress, and TV personality Aya Asahina will be our special guest!

Furthermore, a special experiential event will be held for two days, from August 1 (Sat) to August 2 (Sun), at Lucua 1100. We have prepared a variety of special content, including free body type analysis, fitting sessions for our popular "Bra Mone" series, pre-orders for new bras, and exclusive novelty gifts.

A place that deeply listens to customer voices and proposes "your unique beauty" in everyday life.

In recent years, with the diversification of fashion, layered styles that intentionally show innerwear and "fashion items with built-in cups" that can also be worn as tops have become a major trend, especially on social media. Among women in their 20s and 30s, the need to maintain a beautiful body line while prioritizing comfort is rapidly increasing. Moreover, the experience of purchasing in physical stores is being re-evaluated after the COVID-19 pandemic. The market is seeing a new standard emerge with a "return to reality" movement, driven by requests to actually check "sizing" and "texture," which are difficult to discern from online images alone, and a desire to choose innerwear that suits one's body type with professional advice.

As women's lifestyles diversify, there is a growing demand for innerwear that offers "comfort," "beauty," and "fashionability" all at once. tu-hacci, as a brand that meets these needs, proposes a new way of thinking about innerwear. With the theme "Enrich your life. Underwear is also a fashion component," we have aimed to provide items that enrich women's lifestyles. In the limited-time pop-up shops held across the country, we have received enthusiastic requests from many customers, such as "Please make a permanent place where we can try things on" and "We want a store where we can consult with staff anytime." In deep response to these customer voices, and to provide a special experience to discover your unique self on a daily basis, we have decided to open our first permanent store with the concept "BEAUTIFULLY YOU ─ Your Unique Beauty ─." Not for anyone else, but for you to live beautifully and with confidence, as yourself. We aim to deliver an experience that fills you with confidence the moment you wear it, by staying close to your ever-changing lifestyle.

A Glamorous Opening Ceremony with Aya Asahina on August 27 (Thu)

To celebrate the grand opening of the brand's first permanent store, a special ceremony event will be held on August 27 (Thu) with model and actress Aya Asahina as our special guest. Details of the event and its location will be announced at a later date.

Talk Show (approx. 20 minutes)

Aya Asahina, known for her outstanding style, will share her insights on her personal innerwear fashion preferences and secrets to maintaining her beautiful physique.

Ribbon Cutting Ceremony (approx. 5-7 minutes)

A festive ribbon-cutting ceremony will be held in front of the new store to celebrate its grand opening.

Special Treatment for General Customers (approx. 3 people / approx. 20-30 minutes)

Selected customers (e.g., through a lottery) will have a special opportunity to be guided by Aya Asahina, who will serve as the store manager for the day, and receive personalized styling advice.

Media Coverage and Photo Session (approx. 10-20 minutes)

A photo session during the ceremony and individual interviews will be conducted.

[Aya Asahina Profile]

She is a leading model, serving as an exclusive model for the fashion magazine "Oggi."

Furthermore, she has garnered significant attention both domestically and internationally as an actress and TV personality, notably for her role as Kuina in the globally hit Netflix series "Alice in Borderland."

Aya Asahina's Instagram: @asahina_aya

Opening Commemorative Experiential Event "Discover New Me with tu-hacci"

tu-hacci, which has achieved explosive success primarily through its e-commerce site, is finally opening its long-awaited first permanent store in Osaka's Umeda area. This permanent store will serve as a new hub for the brand, where customers can physically interact with tu-hacci products and receive detailed consultations from brand-exclusive staff.

Prior to this historic grand opening, a commemorative event titled "Discover New Me with tu-hacci" will be held for a limited two days, August 1 (Sat) and 2 (Sun), at Lucua 1100. This event is a preview event where you can get an early experience of the exceptional hospitality offered at the permanent store and the lingerie and latest innerwear fashion items that embody tu-hacci's commitment to quality.

Event Contents

Theme: "A Journey to Discover a New You"! Passport-style Guidebook Distribution

This event is structured around the theme of "A Journey to Discover a New You." Upon arrival, visitors will receive a special "passport-style guidebook" for the event. While exploring the various content areas, guests can record their diagnostic results, items that suit them, and moments of excitement in this passport. It's an experiential content designed to allow guests to discover and document "their undiscovered beauty" in a fun, journey-like manner, rather than just looking at products.

Free Body Type Analysis and "Bra Mone" Fitting Experience by Staff

To address concerns about not knowing which styles suit one's body, a free body type analysis will be conducted at the venue. Based on the analysis results, we will propose ideal coordinates that combine the trendiness of fashion items with built-in cups, made with the serious dedication of a lingerie brand, and bust-shaping capabilities. You can experience innerwear fashion that perfectly suits you by trying on and viewing select items from the "Bra Mone" series, which is popular on social media.

Advance Reservations for New Bras and Exclusive Novelty Gifts Redeemable at Permanent Store Opening

An advance reservation service for the latest bras will be available, allowing customers to pick them up smoothly at the permanent store upon its opening. Additionally, exclusive novelty gifts will be prepared for those who make advance reservations for entry.

Photo Booth Embodying the Brand's Worldview

A gorgeous and sophisticated special photo booth will be set up to express the brand's concept, "BEAUTIFULLY YOU." The space is infused with tu-hacci's design essence, allowing visitors to take memorable photos and fully experience the worldview of tu-hacci's new physical retail space with all their senses.

"Bra Mone Contest" Linked with Official Website Also Held Simultaneously

A special social media-linked event, the "Bra Mone Contest," will also be held concurrently. Participants who post photos of their "Bra Mone" fitting experience at the event, photos taken at the venue, or their favorite "Bra Mone" series items on social media with the designated hashtag will have a chance to be recognized as official ambassadors and win attractive prizes. This is an interactive project designed to celebrate the opening of the permanent store, involving not only event attendees but also "Bra Mone" fans nationwide.

Event Name: Discover New Me with tu-hacci

Venue: Lucua 1100 4F sPACE

Address: 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture, Lucua 1100 4F

Dates: August 1 (Sat) - August 2 (Sun)

Time: 10:30 - 20:30

Admission: Free

Special Page: https://x.gd/4h0gB

*Please check the special page for event entry reservations and detailed information.

Instagram: @tu_hacci_osaka

Future store opening information will be updated regularly on official social media and the special page!

Specific opening dates for the long-awaited Osaka Umeda area permanent store, as well as information on future store-exclusive campaigns, will be continuously updated on our Instagram (@tu_hacci_osaka) and the special page on our official website. Please follow our accounts and don't miss the latest updates!

All staff members sincerely look forward to your visit.

Permanent Store Instagram: @tu_hacci_osaka

Special Page: https://x.gd/4h0gB

About tu-hacci (Tsu-hacchi)

Brand Concept

Not bound by past glories. Not anyone else.

BEAUTIFULLY YOU ─ Your Unique Beauty ─

tu-hacci is an innerwear fashion brand that empowers the freedom and confidence of all women living through every life stage, and realizes "your unique beauty."

Not for anyone else, but for you to live beautifully and with confidence, as yourself.

We aim to deliver an experience that fills you with confidence the moment you wear it, by staying close to your ever-changing lifestyle.

[Official] tu-hacci Official Website

https://www.tu-hacci.co.jp/

[LINE Gift]

https://mall.line.me/sb/tu-hacci

[Official Social Media]

LINE: @tu_hacci

Instagram: @tu_hacci

X (formerly Twitter): @tu_hacci

tiktok: @tu_hacci_official

Threads: @tu_hacci

[Company Profile]

Water Air Co., Ltd. (https://waterair.jp/)

Headquarters: 3-24-19 Sanshocho, Nishi-ku, Hiroshima City, Hiroshima Prefecture

Business Activities: Sales of women's innerwear, loungewear, etc.