[Over 2 Million Units Sold] tu-hacci's Highly Popular "BRAmone" Series Launches Its First Swimwear Line Featuring a "2-Cup Enhancement" Function!

WaterAir Co., Ltd. (Headquarters: Hiroshima City, Hiroshima Prefecture, CEO: Hidenosuke Kuniyasu), which operates the inner fashion brand "tu-hacci", will release the new swimwear "<<2-Cup Enhancement>> 'BRAmone' Off-Shoulder Bikini 3-Piece Set" on Wednesday, April 8th. This new line features the cup structure of their highly popular series. With a precise size design that fits like wearing a bra and 8 color variations, it proposes a new swimwear style that provides body coverage while achieving a personalized "beautiful enhancement".

In recent years, with the spread of SNS, fashion that is conscious of looking good in photos has become mainstream. On the other hand, a rapidly increasing number of women are struggling with the "gap between ideal and reality" when wearing swimwear. Specifically, while there is a longing for the beautiful bust lines posted on SNS, the market is filled with earnest voices saying "there are few sizes available and they don't fit" and "I'm worried about exposing my body shape".

tu-hacci sympathizes with these real conflicts of modern women and is evolving beyond a conventional innerwear brand into an "inner fashion brand" that simultaneously achieves beauty and resolves complexes.

In this new collection, the cup function of "BRAmone," which has won No. 1 popularity on mail-order sites and boasts a cumulative series sales record of over 2 million units, is featured in swimwear for the first time.

The background to this development is to fulfill user requests of "wanting to create cleavage but also securely cover the parts I want to hide". Utilizing the advanced shapewear know-how cultivated as an innerwear brand, it proposes a new kind of swimwear that doesn't just hide, but "completes your style just by wearing it."

<<2-Cup Enhancement>> What is the appeal of the "BRAmone" Off-Shoulder Bikini 3-Piece Set?

Overwhelming 2-cup enhancement through the "BRAmone" structure By combining wire-inserted molded cups with removable pads, it realizes "2-cup enhancement" bust makeup despite being swimwear. This prevents the "bust scraping" and "side spillage" typical of swimwear, allowing you to maintain a beautifully contoured upper body silhouette.

"Calculated skin exposure" design that naturally hides the upper arms and stomach The top features a 2WAY off-shoulder design with adjustable length. It softly covers concerning upper arms while the lace-up back style achieves a feminine, delicate look. In addition, the shorts have gathers on both the front and back, secretly slimming the appearance of the lower abdomen and hip lines. It proposes an elegant, mature resort style without exposing too much skin.