TOUCH TO GO and JTB Shoji in First Collaboration! Unmanned Payment System "TTG-SENSE" Introduced in Shop of Long-Established Ryokan "Entaiji"
TOUCH TO GO and JTB Shoji have partnered for the first time to introduce the unmanned payment system "TTG-SENSE" at the shop of "Entaiji," a long-established ryokan in Toyama Prefecture. This collaboration aims to streamline ryokan operations and enhance convenience for guests.
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- 📰 Published: May 1, 2026 at 00:00
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TOUCH TO GO Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tomoki Akutsu; hereinafter: TTG) and JTB Trading Co., Ltd. (Headquarters: Nakano-ku, Tokyo; Representative Director: Yuji Kato) are pleased to announce that the unmanned payment system "TTG-SENSE" was introduced in the shop of "Entaiji," a long-established ryokan in Kurobe City, Toyama Prefecture, starting from Friday, March 27, 2026. This marks the first implementation of "TTG-SENSE" in a collaboration between TTG and JTB Trading.
■ About this initiative
Previously, the shop at Entaiji Ryokan operated with staff from the front desk rushing to assist with each payment, which presented a significant operational burden. Furthermore, the shop closed at night, creating a demand to improve convenience for staying guests and secure sales opportunities. Resolving long queues at the register during peak times was also an urgent task.
To address these challenges, a hybrid introduction method was adopted, where only a portion of the shop around the cashier was equipped with "TTG-SENSE" rather than a full unmanned conversion of the entire store. While all products in the store can be settled at self-checkout, specific four shelves frequently used are equipped with an automatic recognition function that automatically identifies and displays products simply by picking them up. With the introduction of this system, operating hours can be extended to 24 hours, allowing for flexible response to shopping needs late at night and early in the morning.
"TTG-SENSE" is a system that tracks customer movements with cameras installed on the ceiling and detects product movements with weight sensors on the shelves, enabling speedy shopping without the need to scan products at checkout. Additionally, no membership registration or dedicated app is required, allowing customers to easily enjoy a smart shopping experience. This eliminates the need for staff to be stationed at the register, achieving both efficiency in front desk operations and improved customer satisfaction.
■ Features of the unmanned payment system "TTG-SENSE"
~An unmanned store deployable from a single shelf, supporting a wide variety of products and sales methods~
1. Realizes a quick purchasing experience as products are identified the moment they are picked up, eliminating the need for scanning.
2. Reduces the workload of shop attendants through remote monitoring and remote customer service support.
3. Can be opened with just power and a small space, allowing effective utilization of dead space.
4. Contributes to maximizing sales by reducing lost opportunities due to payment methods with diverse payment options.
5. Utilizes an AI analysis platform to analyze customer behavior, even when products are picked up and then returned to the shelf.
■ About Entaiji Ryokan
Location: 53 Unazuki Onsen, Kurobe City, Toyama Prefecture
URL: https://www.entaiji.com/
■ About TOUCH TO GO Inc.
Company Name: TOUCH TO GO Inc.
Representative: Tomoki Akutsu, Representative Director and President
Business: Planning, design, development, maintenance, and sales of labor-saving systems and services, including unmanned payment systems.
Office: TokyoYard Building 8F, 2-21-42 Takanawa, Minato-ku, Tokyo
Established: July 1, 2019
URL: https://ttg.co.jp/
■ About JTB Trading Co., Ltd.
Company Name: JTB Trading Co., Ltd.
Representative: Yuji Kato, Representative Director
Business: Ryokan and hotel trading, travel-related trading, etc.
Office: Nakano Sakaue Sunbright Twin 13F, 2-46-1 Honcho, Nakano-ku, Tokyo
Established: February 1, 1971
URL: https://www.jtbtrading.co.jp/
■ About this initiative
Previously, the shop at Entaiji Ryokan operated with staff from the front desk rushing to assist with each payment, which presented a significant operational burden. Furthermore, the shop closed at night, creating a demand to improve convenience for staying guests and secure sales opportunities. Resolving long queues at the register during peak times was also an urgent task.
To address these challenges, a hybrid introduction method was adopted, where only a portion of the shop around the cashier was equipped with "TTG-SENSE" rather than a full unmanned conversion of the entire store. While all products in the store can be settled at self-checkout, specific four shelves frequently used are equipped with an automatic recognition function that automatically identifies and displays products simply by picking them up. With the introduction of this system, operating hours can be extended to 24 hours, allowing for flexible response to shopping needs late at night and early in the morning.
"TTG-SENSE" is a system that tracks customer movements with cameras installed on the ceiling and detects product movements with weight sensors on the shelves, enabling speedy shopping without the need to scan products at checkout. Additionally, no membership registration or dedicated app is required, allowing customers to easily enjoy a smart shopping experience. This eliminates the need for staff to be stationed at the register, achieving both efficiency in front desk operations and improved customer satisfaction.
■ Features of the unmanned payment system "TTG-SENSE"
~An unmanned store deployable from a single shelf, supporting a wide variety of products and sales methods~
1. Realizes a quick purchasing experience as products are identified the moment they are picked up, eliminating the need for scanning.
2. Reduces the workload of shop attendants through remote monitoring and remote customer service support.
3. Can be opened with just power and a small space, allowing effective utilization of dead space.
4. Contributes to maximizing sales by reducing lost opportunities due to payment methods with diverse payment options.
5. Utilizes an AI analysis platform to analyze customer behavior, even when products are picked up and then returned to the shelf.
■ About Entaiji Ryokan
Location: 53 Unazuki Onsen, Kurobe City, Toyama Prefecture
URL: https://www.entaiji.com/
■ About TOUCH TO GO Inc.
Company Name: TOUCH TO GO Inc.
Representative: Tomoki Akutsu, Representative Director and President
Business: Planning, design, development, maintenance, and sales of labor-saving systems and services, including unmanned payment systems.
Office: TokyoYard Building 8F, 2-21-42 Takanawa, Minato-ku, Tokyo
Established: July 1, 2019
URL: https://ttg.co.jp/
■ About JTB Trading Co., Ltd.
Company Name: JTB Trading Co., Ltd.
Representative: Yuji Kato, Representative Director
Business: Ryokan and hotel trading, travel-related trading, etc.
Office: Nakano Sakaue Sunbright Twin 13F, 2-46-1 Honcho, Nakano-ku, Tokyo
Established: February 1, 1971
URL: https://www.jtbtrading.co.jp/