Regarding the Change of Representative Director and President at Tsuruya Yoshinobu Co., Ltd.

Tsuruya Yoshinobu Co., Ltd. (Tsuruya Yoshinobu) (Headquarters: Kamigyo Ward, Kyoto City), a confectionery manufacturer and retailer, announces that on July 1, 2026 (Wed), Shinichiro Inada has retired as Representative Director and President, and Keitaro Inada has been appointed as his successor.

Change of Representative Director and President (Effective July 1, 2026)

Name

New Position

Previous Position

Shinichiro Inada

Representative Director and Chairman

Representative Director and President

Keitaro Inada

Representative Director and President

Managing Director

Biography of New Representative Director and President

Name: Keitaro Inada

Date of Birth: July 11, 1991 (Age 34)

2014: Graduated from Doshisha University, Faculty of Law

2016: Joined a major Western confectionery manufacturer. Engaged in a wide range of duties including product development, sales planning, and corporate planning.

2018: Joined Tsuruya Yoshinobu Co., Ltd. Involved in manufacturing and production management at the "Tsuruya Yoshinobu FACTORY," completed in the same year.

2020: Appointed Managing Director and Head of FACTORY at the company. Oversaw manufacturing and production management.

2026: Appointed Representative Director and President of the company.

Greeting from the New Representative Director and President

"Tsuruya Yoshinobu" was founded in 1803 (Kyowa 3) by the first generation, Ihei Tsuruya. The family motto passed down through generations includes the principle: "Do not spare materials, time, or effort in creating good things."

This is our starting point for creating delicious Kyoto confectionery. Since our founding, we have pursued the finest ingredients, flavors, and elegant designs, cherishing the creation of sweets that bring joy to our customers.

Our ability to continue our journey in Nishijin for over 220 years is thanks to the support of many, including our customers, business partners, local community, and employees. We express our deepest gratitude once again, and with this appreciation for your kindness, we will continue to sincerely dedicate ourselves to creating confectionery that meets everyone's expectations.

In recent years, starting with the COVID-19 pandemic in 2020, societal environments, values, and purchasing behaviors have undergone significant changes and diversification. It is precisely in such times that we aspire to be a company that continues to create new value while flexibly adapting to the changing times, all while cherishing and passing down the traditions and techniques cultivated over many years.

Our goal is to be a company that is loved for a long time, not only for the deliciousness of our sweets but also for the sentiments and values embedded in the very essence of "Tsuruya Yoshinobu." We aim to enhance the appeal of "Tsuruya Yoshinobu" and carefully nurture trust through all our activities, including confectionery making, hospitality, customer interactions, and information dissemination.

Our mission is to continue challenging ourselves while preserving tradition, to keep creating "good things" for the next 100 years and beyond, and to pass on the rich and proud culture of Kyoto confectionery to the future.

Tsuruya Yoshinobu Co., Ltd.

Founded in 1803 (Kyowa 3) in Nishijin, Kyoto, by the first generation, Ihei Tsuruya. With over 220 years of history, it is a long-established Kyoto confectionery maker. With the family motto "To create good things," the company upholds traditional techniques while devising new Japanese sweets and cafes that incorporate modern sensibilities. Through various collaborative projects, it broadens the appeal of historic Kyoto confectionery and continuously pursues new value in Japanese sweets.

Company Overview Company Name: Tsuruya Yoshinobu Co., Ltd. Representative: Keitaro Inada, Representative Director and President Location: 340-1 Nishi-funabashi-cho, Higashi-iru, Imadegawa-dori, Omiya, Kamigyo Ward, Kyoto City, Kyoto Prefecture, 602-8434 Founded: 1803 (Kyowa 3)

Google Maps https://maps.app.goo.gl/4ynrW8MZYirtkoCp9 Official Website: https://www.tsuruyayoshinobu.jp/ Official X Account: https://twitter.com/tsuruya1803 Official Instagram Account: https://www.instagram.com/tsuruya.yoshinobu_wagashi/