【3rd Stop】Coming to Kyoto Station! Popular 'Fuwamochi' Event 'Tabisuru Tsubaratsubara' Returns at IRODORI Kyoto Station Hachijo-guchi Store from July 4 (Sat)

Tsuruya Yoshinobu Co., Ltd., a confectionery manufacturer and retailer (Head Office: Kamigyō-ku, Kyoto City; President and CEO: Shinichiro Inada), will hold the third installment of its special sales event 'Tabisuru Tsubaratsubara'—celebrating the 30th anniversary in 2026 of its bestselling baked confection 'Tsubaratsubara'—for seven days from July 4 (Sat) to July 10 (Fri), 2026, at the 'IRODORI Kyoto Station Hachijo-guchi Store' (Shimogyō-ku, Kyoto City).

Press Release: 'Tsubaratsubara 30th Anniversary Commemoration Project'

https://prtimes.jp/main/html/rd/p/000000158.000045479.html

Tsubaratsubara Special Feature Page

https://shop.tsuruyayoshinobu.jp/collections/tsubaratsubara

Details about the 30th-anniversary project and feature articles about 'Tsubaratsubara' are available here.

About the 'Tabisuru Tsubaratsubara' Event

'Tabisuru Tsubaratsubara' Concept

To express gratitude for 30 years of customer support for Tsuruya Yoshinobu's bestselling confection 'Tsubaratsubara' and to further spread awareness of its appeal, we are hosting the 'Tabisuru Tsubaratsubara' event: a limited-time pop-up selling a special handmade product called 'Fuwamochi Tsubara' at various stores across Japan.

After successful runs at our Kyoto Main Store (1st stop) and Abeno Harukas Keihan Main Store in Osaka (2nd stop), the event returns for a one-week run at our directly operated store in 'Kyoto's gateway'—Kyoto Station! Located just outside the Shinkansen Hachijo Exit, it's extremely convenient for travelers. We warmly welcome you to stop by with family and friends.

[2nd Stop] Osaka Event: Sold Out Every Day Despite Rain!

Cheerfully serving customers for three days in the basement food hall

The second event was held from June 26 (Fri) to June 28 (Sun), 2026, at Abeno Harukas Keihan Main Store in Abeno-ku, Osaka. Despite rainy weather due to a typhoon, we welcomed many customers throughout all three days and sold out completely each day.

We were deeply honored to receive kind comments such as: 'I heard it sold out at the main store, so I was determined to try it!' 'I've been waiting for it to come to Osaka!' and 'It looks so cute and delicious!' Thank you so much to everyone who visited!

Huge crowds from day one

Despite the rain, we were overwhelmed with visitors from early morning—thank you so much!

Delightfully fluffy and chewy deliciousness

'Fuwamochi-chan' gets summer-ready to promote the charm of Tsubaratsubara!

Sold out every day—thank you!

We sold out by evening, concluding the event with great success, including visitors from outside Osaka Prefecture.

Next stop: Returning home to Kyoto

We look forward to welcoming you at Kyoto Station, Kyoto's main gateway!

● [3rd Stop] Event Overview

● Venue

Tsuruya Yoshinobu IRODORI (Irodori) Kyoto Station Hachijo-guchi Store

・Address: 8-3 Higashishōkōjichō, Shimogyō-ku, Kyoto City, Kyoto Prefecture 600-8216, 1F Asty Road, JR Kyoto Station Hachijo Exit

・Google Maps: https://maps.app.goo.gl/jX3Ffz6JhjeDGsKW9

・Access: Directly connected to Kyoto Station (JR, Kyoto Municipal Subway, Kintetsu lines); immediately outside the Shinkansen Hachijo Exit

● Dates and Hours

July 4 (Sat) – July 10 (Fri), 2026 Weekdays: Sales start at 10:30 / Weekends & Holidays: Sales start at 10:00

※ Limited quantities available; sales end when sold out

※ No reservations or pre-orders accepted

● Future Events (4th and beyond)

[4th Stop] September 2026: Fukuya Hatchobori Main Store (Hiroshima)

[5th Stop] October 2026: Takashimaya Shinjuku Store (Tokyo)

[6th Stop] October 2026: Tsuruya Department Store Main Store (Kumamoto)

Additional department stores currently being planned! Stay tuned for updates.

※ Events planned for early 2027 as well

※ Schedule subject to change

Front and back of current flyer distribution

Special Product: 'Fuwamochi Tsubara' Shio Ogura Butter

We will offer a special handmade product, 'Fuwamochi Tsubara Shio Ogura Butter,' freshly assembled in-store by wrapping sweet azuki bean paste in a warm, freshly baked skin to deliver an irresistibly 'fluffy and chewy' texture.

● [Ogura An made from Hokkaido Tokachi-grown red beans] × [Kotobuki Salt from Tango, Kyoto] × [Hokkaido butter]

A classic combination of smooth, mild ogura an and creamy butter, enhanced with 'Kotobuki Salt'—evaporated from seawater near Kotobuki Beach in the Tango region of Kyoto—as a secret ingredient, elevating sweetness and depth of flavor. Best consumed on the day of purchase. Experience the unforgettable joy of freshly made, fluffy-chewy pastry wrapping rich filling—once you taste it, you'll never forget it. Please give it a try!

Each box of three comes with a cute wrapper and features a 'Tsubarachan' smiling face stamped on the pastry. July features a special Tanabata design!

● Product Lineup (at IRODORI Kyoto Station Hachijo-guchi)

・'Shio Ogura Butter' single piece: 314 JPY (tax included)

・'Shio Ogura Butter' 3-piece box: 939 JPY (tax included) ※ Includes decorative wrapper

● Allergens (29 specified ingredients): Wheat, milk, egg

● Shelf Life: Consume on the day of purchase. Please enjoy promptly.

Event Mascot: 'Tsubarachan'

'Tsubarachan'

To commemorate the 'Tabisuru Tsubaratsubara' event, we've introduced an original character: 'Tsubarachan'!

Born from hand-drawn illustrations by Tsuruya Yoshinobu staff who love 'Tsubaratsubara' and Japanese confectionery, Tsubarachan wraps dreams and sweet ogura an in a soft, chewy pastry, and is happily traveling to meet you today!

Tsubarachan will appear at various locations during the 30th-anniversary campaign—please give her lots of love! Limited-edition designs may appear seasonally...?

● Birthday: October 1, 1996

● Weight: Equivalent to 3 Tsubaratsubara (may fluctuate slightly by season...?)

● Special Skill: Can quickly become friends with anyone, anywhere in Japan

● Favorite Thing: Visiting people everywhere

Tsubarachan Introduction 01 Tsubarachan Introduction 02

About the Confection 'Tsubaratsubara'

Tsuruya Yoshinobu's bestselling baked confection 'Tsubaratsubara' was first launched 30 years ago in 1996. Its signature soft, chewy baked skin—crafted through a unique blend of ingredients—wraps around a smooth, mellow ogura an filling, creating a beloved treat enjoyed during daily tea time, as everyday gifts, or for special occasions. It has been cherished by countless customers ever since.

● Rich flavor from Hokkaido Tokachi-grown azuki beans

The heart of a great Japanese confection is its 'an' (bean paste). 'Tsubaratsubara' uses premium 'Hokkaido Tokachi-grown azuki beans,' cultivated in the fertile northern lands. The cool climate and large temperature variations enhance sweetness and flavor, producing plump, large beans. These carefully selected beans are simmered into a full-bodied, smooth 'ogura an.'

● One-of-a-kind 'chewy and moist' texture

The perfect balance of 'chewiness' with gentle elasticity and 'moistness' that blends beautifully with the bean paste. This unforgettable texture is achieved by blending glutinous rice flour and wheat flour using Tsuruya Yoshinobu's proprietary method, then slowly baked on copper plates. We invite you to savor each bite slowly and deeply.

● Safe,安心, and heartfelt deliciousness

Manufactured and shipped from our own facility, 'Tsuruya Yoshinobu FACTORY' in Kameoka City, Kyoto Prefecture, under strict quality control. The baked skin is slowly roasted to achieve a delicate aroma and softness. Special care and machinery adjustments ensure each piece gently wraps the ogura an like a soft hand. We deliver consistent, trusted deliciousness to customers nationwide.

About Kyoto Confectioner Tsuruya Yoshinobu

Tsuruya Yoshinobu Co., Ltd.

Founded in 1803 (Kōwa 3) in Nishijin, Kyoto, by the first-generation Tsuruya Ibē. With over 220 years of history, we are a long-established Kyoto confectionery company. Guided by our family principle 'Create Excellent Things,' we preserve traditional techniques while innovating with modern sensibilities—developing new Japanese sweets and café concepts. Through collaborations and creative projects, we continue to expand the appeal of Kyoto confectionery and pursue new values in wagashi every day.

Company Overview Company: Tsuruya Yoshinobu Co., Ltd. Representative: President and CEO Shinichiro Inada Address: 340-1 Nishifunahashichō, 2-chōme, Omiya-agaru, Imadegawa-dōri, Kamigyō-ku, Kyoto City, Kyoto Prefecture 602-8434 Founded: Kōwa 3 (1803)

Google Maps: https://maps.app.goo.gl/4ynrW8MZYirtkoCp9 Official Website: https://www.tsuruyayoshinobu.jp/ Official X (Twitter) Account: https://twitter.com/tsuruya1803 Official Instagram Account: https://www.instagram.com/tsuruya.yoshinobu_wagashi/