The Highly Acclaimed 'Fluffy and Chewy' Treat from Kyoto Comes to Osaka! 'Tabisuru Tsubaratsubara' Event at Kintetsu Abeno Harukas Main Store Starting June 26 (Fri)!

Tsuruya Yoshinobu Co., Ltd. (Headquarters: Kamigyō-ku, Kyoto City; President & CEO: Shinichiro Inada), a manufacturer and retailer of confectionery, will hold the second event of 'Tabisuru Tsubaratsubara'—a special sales event commemorating the 30th anniversary of its best-selling baked confection 'Tsubaratsubara'—for three days from Friday, June 26 to Sunday, June 28, 2026, at Kintetsu Abeno Harukas Main Store (Abeno-ku, Osaka City).

Press Release: 'Tsubaratsubara 30th Anniversary Commemoration Project'

https://prtimes.jp/main/html/rd/p/000000158.000045479.html

'Tsubaratsubara' Special Feature Page

https://shop.tsuruyayoshinobu.jp/collections/tsubaratsubara

Details of the 30th anniversary project and related stories about 'Tsubaratsubara' are available on this page.

About the 'Tabisuru Tsubaratsubara' Event

'Image of Tabisuru Tsubaratsubara'

To express gratitude for 30 years of customer support for Tsuruya Yoshinobu's best-selling confection 'Tsubaratsubara', and to further spread its appeal, we are launching the limited-time event 'Tabisuru Tsubaratsubara'. This traveling event will visit various stores across Japan, offering a special handmade product called 'Fuwa Mochi Tsubara' on-site.

Following its huge success in Kyoto, the event will now travel to Osaka for a three-day exclusive run at 'Kintetsu Abeno Harukas Main Store'! We warmly invite everyone to visit.

[1st Event] Sold Out Every Day at Tsuruya Yoshinobu Main Store!

The event was held at a counter set up in front of the main store

The first event was successfully held from Thursday, May 21 to Tuesday, May 26, 2026, at the Tsuruya Yoshinobu Main Store in Kamigyō-ku, Kyoto. Approximately 3,600 'Fuwa Mochi Tsubara' were sold, with all stock selling out by midday each day—a tremendous success.

Customers shared heartwarming feedback such as: 'The most delicious thing I've ever tasted!', 'It was so good I came back for more!', and 'Can you sell this at other stores too?' We sincerely thank all customers who visited us.

Immediate Success from Day One

Many customers visited right from the first day! Thank you very much.

Deliciously Fluffy and Chewy

Customers smiling while holding 'Fuwa Mochi Tsubara'. Many bought in bulk or returned for repeat purchases.

Sold Out Every Day—Thank You!

Thanks to your support, items sold out around noon each day. 'Tsubarachan' is overjoyed too!

Next Stop: Osaka!

Hand-drawn illustrations by staff announce the next event. Osaka customers, stay tuned!

※Photos showing customers' faces were published with permission※

● Event Overview [2nd Event]

● Venue

Kintetsu Abeno Harukas Main Store (Tower Building 1F Basement – Permanent Store & Special Booth)

・Address: 1-1-43 Abenosuji, Abeno-ku, Osaka City, Osaka 545-0052

・Google Maps: https://maps.app.goo.gl/CHzzDzMbXridRw7C6

・Access: Directly connected to 'Tennoji' Station (Osaka Metro Midosuji and Tanimachi Lines), 'Tennoji' Station (JR), 'Osaka Abenobashi' Station (Kintetsu Minami-Osaka Line), and 'Tennoji Ekimae' Station (Hankai Uemachi Line)

● Dates & Hours

June 26 (Fri) – June 28 (Sun), 2026. Sales start at 10:00 each day.

※Limited quantities available—event ends when sold out

※No reservations or pre-orders accepted

● Future Event Schedule

[3rd] July 2026 – Tsuruya Yoshinobu IRODORI Kyoto Station Hachijo Exit Store (Kyoto)

[4th] September 2026 – Fukuya Hatchobori Main Store (Hiroshima)

[5th] October 2026 – Takashimaya Shinjuku Store (Tokyo)

[6th] October 2026 – Tsuruya Department Store (Kumamoto)

Additional department stores are currently being planned! Stay tuned for updates.

※Events planned for early 2027 as well

※Schedule subject to change

Front and back of current flyer distribution

Special Product: 'Fuwa Mochi Tsubara' Salted Azuki-Butter

We will specially sell the handmade 'Fuwa Mochi Tsubara' Salted Azuki-Butter, freshly wrapped on-site to deliver its signature 'fluffy and chewy' texture.

● [Azuki Paste from Hokkaido Tokachi] × [Kotohiki Salt from Kyoto Tango] × [Hokkaido Butter]

A classic combination of smooth azuki paste and creamy butter, enhanced with 'Kotohiki Salt'—harvested from seawater near Kotohikihama in the Kyoto Tango region—as a secret ingredient, elevating sweetness and depth of flavor. Best consumed on the day of purchase. Freshly baked with a soft, chewy skin that creates an unforgettable moment of happiness. We highly recommend you try it.

The three-piece set with 'Tsubarachan' face imprinted will be packed in a cute decorated box.

● Product Lineup (Kintetsu Abeno Harukas Main Store)

・'Salted Azuki-Butter' (1 piece): ¥314 (tax included)

・3-piece set ('Salted Azuki-Butter', 'Azuki', 'Matcha' one each): ¥929 (tax included)

※'Fuwa Mochi Tsubara' in 'Azuki' and 'Matcha' flavors are only available in the set, not sold individually

● Allergens (28 designated items): Wheat, dairy, egg (all three flavors)

● Shelf Life: Consume on the day of purchase. Enjoy fresh.

Event Commemorative Character: 'Tsubarachan'

To commemorate the 'Tabisuru Tsubaratsubara' event, an original character 'Tsubarachan' has been born!

Born from hand-drawn illustrations by Tsuruya Yoshinobu staff who love 'Tsubaratsubara' and Japanese sweets, 'Tsubarachan' carries dreams and sweet azuki paste in a soft, chewy skin, and is cheerfully visiting customers every day.

'Tsubarachan' will appear in various locations during the 30th anniversary campaign. We hope you'll welcome and love her!

● Birthday: October 1, 1996

● Weight: Equivalent to 3 'Tsubaratsubara' (may fluctuate slightly by season...?)

● Special Skill: Can become friends with anyone, anywhere in Japan

● Favorite Thing: Visiting people everywhere

Tsubarachan Introduction 01 Tsubarachan Introduction 02

About the Confection 'Tsubaratsubara'

Tsuruya Yoshinobu's best-selling baked confection 'Tsubaratsubara' was first launched 30 years ago in 1996. Its signature soft, chewy baked skin—crafted through a unique blend—and smooth azuki paste filling have made it a beloved treat for daily tea time, daily gifts, and special occasions. It has been cherished by countless customers over the years.

● Rich Flavor from Hokkaido Tokachi Azuki Beans

The key to delicious Japanese sweets lies in the 'an' (sweet bean paste).

'Tsubaratsubara' uses premium 'Hokkaido Tokachi-grown azuki beans', cultivated in the rich northern soil. The cool climate with large temperature variations enhances sweetness and flavor, producing large, plump beans. These carefully selected beans are simmered into a fluffy, smooth 'azuki paste'.

● One-of-a-Kind 'Chewy and Moist' Texture

The perfect balance of 'chewiness' with gentle elasticity and 'moistness' that complements the azuki filling.

This unforgettable texture is achieved by blending mochiko (glutinous rice flour) and wheat flour using Tsuruya Yoshinobu's proprietary method, then slowly baked on copper plates.