[30th Anniversary] Enjoy All Four Seasons in One Box: 'Tsubara Tsubara Seasonal Set' Online Exclusive Launch
Tsuruya Yoshinobu Co., Ltd. is celebrating the 30th anniversary of its signature confectionery, 'Tsubara Tsubara,' by releasing a special limited-edition set featuring five different seasonal flavors, available exclusively through its official online shop.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 02:00
- 🔍 Collected: May 25, 2026 at 17:31
- 🤖 AI Analyzed: May 25, 2026 at 17:58 (26 min after Collected)
Tsuruya Yoshinobu Co., Ltd. (Headquarters: Kamigyo-ku, Kyoto; President: Shinichiro Inada), a confectionery manufacturer and retailer, is releasing a special commemorative set titled 'Tsubara Tsubara Seasonal Set' to mark the 30th anniversary of its best-selling sweet, 'Tsubara Tsubara,' first launched in 1996. The set includes the staple flavor plus five distinct seasonal variations in a single box, available by pre-order exclusively through their online shop.
■ Online Shop Exclusive Sales
● Member Pre-sale: May 28 (Thu) 12:00 PM – June 2 (Tue) 12:00 PM
● General Sales: May 30 (Sat) 12:00 PM – June 2 (Tue) 12:00 PM
■ Product Overview
● Product Name: 'Tsubara Tsubara Seasonal Set'
● Price: 2,981 JPY (10 pieces per box; 2,760 JPY excluding tax)
● Delivery Period: June 14 (Sun) – June 15 (Mon), 2026
● Contents: 'Tsubara Tsubara', 'Hana Tsubara Tsubara', 'Tsubara Tsubara Matcha', 'Tsubara Tsubara Chestnut', 'Tsubara Tsubara Apple' (2 of each, 10 pieces total)
● Expiration Date: Until June 19 (Fri)
First released in 1996, the signature sweet 'Tsubara Tsubara' celebrates its 30th anniversary with a special set allowing customers to enjoy the seasonal flavors from spring, summer, autumn, and winter all at once. This is a rare, online-pre-order-only set.
■ Online Shop Exclusive Sales
● Member Pre-sale: May 28 (Thu) 12:00 PM – June 2 (Tue) 12:00 PM
● General Sales: May 30 (Sat) 12:00 PM – June 2 (Tue) 12:00 PM
■ Product Overview
● Product Name: 'Tsubara Tsubara Seasonal Set'
● Price: 2,981 JPY (10 pieces per box; 2,760 JPY excluding tax)
● Delivery Period: June 14 (Sun) – June 15 (Mon), 2026
● Contents: 'Tsubara Tsubara', 'Hana Tsubara Tsubara', 'Tsubara Tsubara Matcha', 'Tsubara Tsubara Chestnut', 'Tsubara Tsubara Apple' (2 of each, 10 pieces total)
● Expiration Date: Until June 19 (Fri)
First released in 1996, the signature sweet 'Tsubara Tsubara' celebrates its 30th anniversary with a special set allowing customers to enjoy the seasonal flavors from spring, summer, autumn, and winter all at once. This is a rare, online-pre-order-only set.
FAQ
「つばらつばら 四季めぐりセット」はどこで購入できますか？
鶴屋吉信の公式オンラインショップ限定で販売されます。
セットの内容は何ですか？
定番の「つばらつばら」に加え、「花のつばらつばら（春）」「つばらつばら 抹茶（夏）」「つばらつばら 栗（秋）」「つばらつばら りんご（冬）」の計5種が各2個、合計10個入っています。
販売期間はいつまでですか？
会員限定先行販売が2026年5月28日12:00〜6月2日12:00、一般販売が5月30日12:00〜6月2日12:00です。数量限定のため、無くなり次第終了となります。
価格はいくらですか？
1箱10個入りで2,981円（本体2,760円）です。
「つばらつばら」はどのようなお菓子ですか？
北海道十勝産の小倉あんを、もっちり・しっとりとした焼皮で包んだ鶴屋吉信の人気No.1焼菓子です。