Mother's Day Exclusive | Special Japanese Confectionery to Express "Thank You". Also Recommended as Souvenirs for Golden Week and Homecomings.
Tsuruya Yoshinobu, a Japanese confectionery manufacturer and retailer, has launched a special line of wagashi for Mother's Day, available nationwide and online. The collection includes stick wagashi and chilled sweets inspired by carnations, mini yokan sets, and DIY monaka sets, perfect for conveying gratitude or as souvenirs during Golden Week.
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- 📰 Published: April 28, 2026 at 03:00
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Tsuruya Yoshinobu Co., Ltd. (headquarters: Kamigyo-ku, Kyoto; President: Shinichiro Inada), a manufacturer and retailer of Japanese confectionery, is offering special wagashi nationwide to express "always thank you" ahead of Mother's Day on May 10th. Orders are accepted on the official online shop until 12:00 PM on Thursday, May 7th.
■ Official Online Shop
"Popular Ranking" is now live!
On the special page of the online shop, Tsuruya Yoshinobu's "Mother's Day" wagashi popular ranking is being updated. Please take a look if you are unsure about what to gift.
● Click here for the "Mother's Day Special Feature" page
https://shop.tsuruyayoshinobu.jp/collections/hahanohi
■ Stick Wagashi "Kansha no Hana" (Flower of Gratitude)
The language of red carnations is "mother's love," and pink carnations symbolize "gratitude." This stick-shaped wagashi is inspired by a carnation flower given with heartfelt wishes.
It features a gentle flavor created by combining a crumbly pink Murasame (steamed cake) dough made with sweet bean paste and a lightly sweet yokan. Please cut it to your desired size and enjoy.
【Kansha no Hana】
● Price: 1 stick 1,728 yen
● In-store sales period: May 1st (Fri) - May 10th (Sun)
● Available stores: Main store, directly managed stores, department stores, official online shop *Some stores may not carry it
● Shelf life: 20 days
● 28 specified allergenic ingredients: Wheat
■ Chilled Wagashi "Honwarabi Mother's Day"
"Honwarabi," a popular chilled wagashi with a plump, smooth texture derived from warabi starch. For Mother's Day, it is presented in special packaging with a gentle carnation design.
Its koshian (smooth red bean paste) flavor and silky texture are popular every year, and its smooth mouthfeel and gentle taste make it an easy treat for seniors to enjoy. Please chill it slightly for an even more delicious experience during the early summer when temperatures are gradually rising.
【Honwarabi Mother's Day】
● Price: 1 piece 314 yen, set of 6 from 2,042 yen
● In-store sales period: Currently on sale - May 10th (Sun)
● Available stores: Main store, directly managed stores, department stores, official online shop *Some stores may not carry it
● Shelf life: 80 days
● 28 specified allergenic ingredients: None
■ "Tsuruya Yoshinobu Yokan Mother's Day BOX"
"Tsuruya Yoshinobu Yokan," palm-sized yokan made with carefully selected ingredients.
A set of three popular mini yokan flavors, easy to enjoy, are packaged in a Mother's Day exclusive box adorned with a carnation bouquet motif.
・Ogura (using Tamba Dainagon Azuki beans)
・Matcha (using Uji Matcha)
・Kuromitsu (using Okinawan brown sugar)
・Shiroazuki (using rare Bitchu Shiroazuki beans)
・Caramel (fragrant caramel flavor)
You can enjoy three carefully selected flavors from a Kyoto confectionery master. These flavors pair perfectly not only with classic Japanese tea but also with black tea and coffee. With a shelf life of one year, it is ideal for long-term storage or sending as a gift to distant places.
【Tsuruya Yoshinobu Yokan Mother's Day BOX, 5 pieces】
● Price: 1 box 1,728 yen
● In-store sales period: Currently on sale - May 10th (Sun)
● Available stores: Main store, directly managed stores, department stores, official online shop *Some stores may not carry it
● Shelf life: 1 year
● 28 specified allergenic ingredients: Dairy (Caramel)
■ Handmade Sweets "IROMONAKA"
"IROMONAKA," a popular DIY monaka set that looks cute and round like a macaron, and is also very popular as a mail-order gift. This delightful, cute, and Instagrammable item is packaged in an adorable watercolor dot pattern. You can choose a Mother's Day exclusive wrapping paper for online shop orders.
Make bite-sized monaka by sandwiching your favorite three types of bean paste—ogura bean paste, matcha bean paste, and koshian (smooth red bean paste)—between monaka wafers. This popular set allows you to enjoy the freshly made crispy texture.
【IROMONAKA】
● Price: 1 box 3,348 yen
● Online sales period: Currently on sale - May 7th (Thu) 12:00 PM
● Available stores: Official online shop exclusive
● Shelf life: 18 days
● 28 specified allergenic ingredients: None
■ Fresh Wagashi "Mother's Day"
In honor of Mother's Day, a carnation is expressed with pink baked dough and kinton (sweet potato paste). Inside the carefully folded baked dough, representing petals, is an anko (red bean paste) filling.
● Price: 1 piece 594 yen
● In-store sales period: May 6th (Wed) - May 10th (Sun) 5-day limited
● Available stores: Main store and other stores handling fresh wagashi
● Shelf life: 3 days from manufacturing date
● 28 specified allergenic ingredients: Wheat
*Fresh wagashi are not available online.
Please see here for store information.
https://www.tsuruyay
■ Official Online Shop
"Popular Ranking" is now live!
On the special page of the online shop, Tsuruya Yoshinobu's "Mother's Day" wagashi popular ranking is being updated. Please take a look if you are unsure about what to gift.
● Click here for the "Mother's Day Special Feature" page
https://shop.tsuruyayoshinobu.jp/collections/hahanohi
■ Stick Wagashi "Kansha no Hana" (Flower of Gratitude)
The language of red carnations is "mother's love," and pink carnations symbolize "gratitude." This stick-shaped wagashi is inspired by a carnation flower given with heartfelt wishes.
It features a gentle flavor created by combining a crumbly pink Murasame (steamed cake) dough made with sweet bean paste and a lightly sweet yokan. Please cut it to your desired size and enjoy.
【Kansha no Hana】
● Price: 1 stick 1,728 yen
● In-store sales period: May 1st (Fri) - May 10th (Sun)
● Available stores: Main store, directly managed stores, department stores, official online shop *Some stores may not carry it
● Shelf life: 20 days
● 28 specified allergenic ingredients: Wheat
■ Chilled Wagashi "Honwarabi Mother's Day"
"Honwarabi," a popular chilled wagashi with a plump, smooth texture derived from warabi starch. For Mother's Day, it is presented in special packaging with a gentle carnation design.
Its koshian (smooth red bean paste) flavor and silky texture are popular every year, and its smooth mouthfeel and gentle taste make it an easy treat for seniors to enjoy. Please chill it slightly for an even more delicious experience during the early summer when temperatures are gradually rising.
【Honwarabi Mother's Day】
● Price: 1 piece 314 yen, set of 6 from 2,042 yen
● In-store sales period: Currently on sale - May 10th (Sun)
● Available stores: Main store, directly managed stores, department stores, official online shop *Some stores may not carry it
● Shelf life: 80 days
● 28 specified allergenic ingredients: None
■ "Tsuruya Yoshinobu Yokan Mother's Day BOX"
"Tsuruya Yoshinobu Yokan," palm-sized yokan made with carefully selected ingredients.
A set of three popular mini yokan flavors, easy to enjoy, are packaged in a Mother's Day exclusive box adorned with a carnation bouquet motif.
・Ogura (using Tamba Dainagon Azuki beans)
・Matcha (using Uji Matcha)
・Kuromitsu (using Okinawan brown sugar)
・Shiroazuki (using rare Bitchu Shiroazuki beans)
・Caramel (fragrant caramel flavor)
You can enjoy three carefully selected flavors from a Kyoto confectionery master. These flavors pair perfectly not only with classic Japanese tea but also with black tea and coffee. With a shelf life of one year, it is ideal for long-term storage or sending as a gift to distant places.
【Tsuruya Yoshinobu Yokan Mother's Day BOX, 5 pieces】
● Price: 1 box 1,728 yen
● In-store sales period: Currently on sale - May 10th (Sun)
● Available stores: Main store, directly managed stores, department stores, official online shop *Some stores may not carry it
● Shelf life: 1 year
● 28 specified allergenic ingredients: Dairy (Caramel)
■ Handmade Sweets "IROMONAKA"
"IROMONAKA," a popular DIY monaka set that looks cute and round like a macaron, and is also very popular as a mail-order gift. This delightful, cute, and Instagrammable item is packaged in an adorable watercolor dot pattern. You can choose a Mother's Day exclusive wrapping paper for online shop orders.
Make bite-sized monaka by sandwiching your favorite three types of bean paste—ogura bean paste, matcha bean paste, and koshian (smooth red bean paste)—between monaka wafers. This popular set allows you to enjoy the freshly made crispy texture.
【IROMONAKA】
● Price: 1 box 3,348 yen
● Online sales period: Currently on sale - May 7th (Thu) 12:00 PM
● Available stores: Official online shop exclusive
● Shelf life: 18 days
● 28 specified allergenic ingredients: None
■ Fresh Wagashi "Mother's Day"
In honor of Mother's Day, a carnation is expressed with pink baked dough and kinton (sweet potato paste). Inside the carefully folded baked dough, representing petals, is an anko (red bean paste) filling.
● Price: 1 piece 594 yen
● In-store sales period: May 6th (Wed) - May 10th (Sun) 5-day limited
● Available stores: Main store and other stores handling fresh wagashi
● Shelf life: 3 days from manufacturing date
● 28 specified allergenic ingredients: Wheat
*Fresh wagashi are not available online.
Please see here for store information.
https://www.tsuruyay