[Early Summer Limited] The delicious 'Tsubara Tsubara Matcha' featuring 'Chewy Texture x Uji Matcha'. A new flavor of the 30th-anniversary best-selling sweet will launch on Saturday, April 11th.

Tsuruya Yoshinobu Co., Ltd. (Headquarters: Kamigyo-ku, Kyoto; President: Shinichiro Inada), a manufacturer and seller of Japanese sweets, will launch a new product, 'Tsubara Tsubara Matcha,' nationwide on April 11, 2026 (Saturday). This new creation infuses 'stone-ground Uji matcha' into the renowned sweet 'Tsubara Tsubara,' which has been beloved for many years for its 'chewy and moist' texture. Prior to the in-store release, we have started accepting advance reservations on our official online shop starting today, April 6, 2026 (Monday).

■ Official Online Shop 'Tsubara Tsubara Matcha' related product page https://shop.tsuruyayoshinobu.jp/collections/tsubaratsubara-matcha *Order acceptance starts from around 12:00 on April 6, 2026 (Monday).

### ● Feedback from advanced tasting at our special event This is the official launch of the product that was well-received during an advanced tasting at a special event exploring the charm of Japanese tea x Japanese sweets, held at our Kyoto main store on March 13-14, 2026.

'The chewy baked crust and matcha paste paired well, and the sweetness was clean and delicious.' 'The matcha flavor wasn't too sweet, and with the addictive texture of Tsubara Tsubara, I felt it would be perfect for souvenirs.' 'The chewy baked crust and matcha paste paired well, and the sweetness was clean and delicious.' 'The balance of sweetness was exquisite while making the most of the tea's flavor.'

We received many such positive comments. We sincerely hope that everyone across the country will enjoy this deliciousness.

Event Report: 'A Gathering to Enjoy Japanese Sweets and Tea with a Tea Master' https://prtimes.jp/main/html/rd/p/000000152.000045479.html