[Early Summer Limited] The delicious 'Tsubara Tsubara Matcha' featuring 'Chewy Texture x Uji Matcha'. A new flavor of the 30th-anniversary best-selling sweet will launch on Saturday, April 11th.
Key facts
- [Early Summer Limited] The delicious 'Tsubara Tsubara Matcha' featuring 'Chewy Texture x Uji Matcha'. A new flavor of the 30th-anniversary best-selling sweet will launch on Saturday, April 11th.
- Tsuruya Yoshinobu is releasing a new matcha flavor of its 30-year long-selling Japanese sweet 'Tsubara Tsubara' on April 11, featuring stone-ground Uji matcha.
- Source: PR Times
- Date: April 6, 2026
Direct answer
Tsuruya Yoshinobu is releasing a new matcha flavor of its 30-year long-selling Japanese sweet 'Tsubara Tsubara' on April 11, featuring stone-ground Uji matcha.
- Citation
- [Early Summer Limited] The delicious 'Tsubara Tsubara Matcha' featuring 'Chewy Texture x Uji Matcha'. A new flavor of the 30th-anniversary best-selling sweet will launch on Saturday, April 11th. (April 6, 2026), PR Times
- Source
- PR Times
- Date
- April 6, 2026
Tsuruya Yoshinobu is releasing a new matcha flavor of its 30-year long-selling Japanese sweet 'Tsubara Tsubara' on April 11, featuring stone-ground Uji matcha.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:00
- 🔍 Collected: April 6, 2026 at 12:30
- 🤖 AI Analyzed: April 21, 2026 at 01:13 (348h 42m after Collected)
## ■ Official Online Shop
'Tsubara Tsubara Matcha' related product page
https://shop.tsuruyayoshinobu.jp/collections/tsubaratsubara-matcha
*Order acceptance starts from around 12:00 on April 6, 2026 (Monday).
### ● Feedback from advanced tasting at our special event
This is the official launch of the product that was well-received during an advanced tasting at a special event exploring the charm of Japanese tea x Japanese sweets, held at our Kyoto main store on March 13-14, 2026.
'The chewy baked crust and matcha paste paired well, and the sweetness was clean and delicious.'
'The matcha flavor wasn't too sweet, and with the addictive texture of Tsubara Tsubara, I felt it would be perfect for souvenirs.'
'The chewy baked crust and matcha paste paired well, and the sweetness was clean and delicious.'
'The balance of sweetness was exquisite while making the most of the tea's flavor.'
We received many such positive comments. We sincerely hope that everyone across the country will enjoy this deliciousness.
Event Report: 'A Gathering to Enjoy Japanese Sweets and Tea with a Tea Master'
https://prtimes.jp/main/html/rd/p/000000152.000045479.html
FAQ
What is the name of the new limited-edition sweet launching on April 11, 2026, and which company is releasing it?
The new limited-edition sweet is called 'Tsubara Tsubara Matcha,' and it is being released by Tsuruya Yoshinobu Co., Ltd., headquartered in Kamigyo-ku, Kyoto.
When did Tsuruya Yoshinobu begin accepting advance reservations for 'Tsubara Tsubara Matcha' and through which platform?
Tsuruya Yoshinobu began accepting advance reservations for 'Tsubara Tsubara Matcha' on April 6, 2026, through its official online shop starting at approximately 12:00 PM.
What type of matcha is used in the 'Tsubara Tsubara Matcha' and what is its distinguishing texture feature?
The 'Tsubara Tsubara Matcha' uses stone-ground Uji matcha and features a chewy and moist texture that has made the original 'Tsubara Tsubara' a long-time bestseller.
Where and when was the advanced tasting event for 'Tsubara Tsubara Matcha' held before its nationwide launch?
The advanced tasting event for 'Tsubara Tsubara Matcha' was held at Tsuruya Yoshinobu's Kyoto main store on March 13-14, 2026, as part of a special event on Japanese tea and sweets.
What were some of the customer comments received about 'Tsubara Tsubara Matcha' during the advanced tasting event?
Customers commented that the chewy baked crust and matcha paste paired well, the sweetness was clean, and the balance of flavor highlighted the tea while being ideal for souvenirs.