After three years of challenges, heading into the fourth year. A dream cherry blossom blooms: "Kattemippeyo Test Marketing Vending Machine" announces new dreams.
The "Kattemippeyo Test Marketing Vending Machine," which supports local small and medium-sized businesses and entrepreneurs, is entering its fourth year. To celebrate, a 'dream cherry blossom' display will feature participants' new year's dreams. The project aims to create a society where everyone's challenges are supported, starting from a single product, by providing integrated support from product development to sales.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 04:19 (371h 31m after Collected)
This press release is a dream shared by a business that empathizes with the April Dream project, aiming to make April 1st a day overflowing with dreams, and is being released with the intention of realizing it in the future.
Our company supports April Dream, a project that aims to make April 1st a day for expressing dreams. This press release is a dream of "Tsuru to Manabi Inc.".
Tsuru to Manabi Inc. (Representative: Chizuko Yoshimura) is pleased to announce a new dream as the "Kattemippeyo Tsukuba Test Marketing Vending Machine" concludes its third year and enters its fourth year in April 2026.
Since its launch in April 2023, this project has supported the challenges of many businesses by serving as a vending machine that promotes products from local small and medium-sized businesses and entrepreneurs as a test marketing platform.
It operates as a place that creates a "cycle of challenges," not just by "selling" products, but also by:
・Conveying stories
・Gathering consumer feedback
・Leading to the development of new products
And on April 1, 2026, "dream cherry blossoms" will bloom in the vending machine. Each dream will become a flower, a symbolic initiative connecting local challenges to new challenges.
Please note that the "dream cherry blossom" exhibition will be for a limited period from April 1 to April 19, 2026.
On Saturday, March 28, 2026, as a regular initiative aligned with "April Dream," time was set aside for participants to write and share their dreams for the new fiscal year on cherry blossom-themed paper.
Following this, toy creator Shinpei Takahashi was invited to hold a "Product Idea Generation Workshop."
Participants commented:
"My perspective changed"
"I came up with ideas that I want to commercialize immediately"
This provided an opportunity to expand new possibilities for local businesses.
The dream for the "Kattemippeyo" initiative heading into its fourth year is:
"To create a society where someone's challenge is supported by a single product."
Starting with the vending machine, we aim to establish a regional model of "trying small, growing big" by providing integrated support from product development and promotion (press releases and social media) to sales channel development.
Furthermore, by incorporating digital experiences such as AR LENS, we will create new ways to encounter products and deliver the charm of the region to more people.
Tsuru to Manabi Inc. will support the "I want to try" of local small and medium-sized businesses and entrepreneurs,
providing integrated support from product development to promotion and sales.
And we will continue to deliver the charming products and aspirations of the region to even more people.
We hope you will visit the vending machine and see the local challenges and aspirations along with the dream cherry blossoms.
■ Business Overview
Business Name: Kattemippeyo Tsukuba Test Marketing Vending Machine
Vending Machine Location: Tsukuba Center Plaza (1-10-1 Azuma, Tsukuba City, Ibaraki Prefecture) in front of Nova Hall
Planning and Management: Tsuru to Manabi Inc.
Contents: Test sales of local business products / Product introduction AR / Survey collection and feedback
Official URL for "Kattemippeyo" vending machine: https://kattemippeyo.tsurutomanabi.com/