A New Challenge in Sports! Strengthening Japanese Sports with 'Contact Sensation'

Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release is a dream of 'tsumeplus Inc.'

■ The Overlooked Domain of "Contact"

Our dream is to strengthen Japanese sports from a new perspective: "contact sensation".

To improve athletic performance, elements such as "muscle strength," "technique," and "form" have traditionally been emphasized in many fields.
However, we are focusing on what precedes these: "the moment the body and external forces make contact = the point of contact."

Stepping on the ground, handling a ball, making contact with an opponent—
all sports movements are established through these "points of contact."

Nevertheless, isn't it true that not many athletes can feel and evaluate what is happening at these points of contact?

■ A New Definition: Contact Sensation

We have focused on the high-resolution sensory functions in the extremities—such as fingernails, skin, and fingertips—and defined the information obtained from them as "contact sensation."

When contact sensation changes, the quality of movement changes.
When the quality of movement changes, performance changes.

■ The Concept of Managing Limbs Before Training Them

Based on this idea, we are promoting efforts through our specialized facility, "CONTACT PERFORMANCE LAB," to refine contact sensation and create a state where athletes can evaluate their own bodies.

Athletes' limbs are something to be managed before they are trained.
Athletic ability is not solely determined by talent or effort; a significant difference arises from how the "limbs" that unleash power are used and managed.

CONTACT PERFORMANCE LAB is a specialized performance lab for evaluating, visualizing, adjusting, and continuously managing the limbs used in sports.

■ Catching the "Displacement" Before Pain

What we address is not "pain," but the displacement in limb usage that occurs just before it.

Fingernails, palms, toes, soles, and the acts of grounding, touching, and grasping.

By comprehensively understanding these, we can read the signs before athletic performance declines and support the condition of limbs that allows athletes to continue competing.

■ From Awareness to Reproduction

CONTACT PERFORMANCE LAB does not offer mere care or treatment. It is neither massage, therapy, nor training instruction.

With a single experience, athletes can "become aware of contact states they had never felt before," and by recording and managing this, we aim for athletic maintenance that allows them to reproduce their best condition at any time.

We believe that as the concept of "contact sensation" spreads, new opportunities for growth will emerge in Japanese sports.

■ When Contact Sensation Changes, Athletic Ability Changes

Differences in athletic ability are not solely determined by physical prowess.
The quality of sensation—what one perceives and how one can control it—creates a significant difference.

This dream is still a work in progress.

However, we hope to realize a future where "contact sensation" becomes a common language in sports, enabling Japanese athletes to compete at a higher level globally.

CONTACT PERFORMANCE LAB views athletes' limbs not as "consumables" but as "athletic assets," and as a base for supporting sports culture from the ground up, it expands the possibilities of sports from the perspective of contact.

■ A New Sports Culture Spreading from the National Stadium

Based in the National Stadium and Jingu Gaien area, a hub for sports, we will disseminate this new concept of "managing limbs" to athletes, coaches, schools, and society through experiential learning.

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