A New Challenge in Sports! Strengthening Japanese Sports Through 'Contact Sensation'
tsumeplus Inc. defines the high-resolution sensory functions of nails and fingertips as 'Contact Sensation' and launches 'CONTACT PERFORMANCE LAB' at the National Stadium to manage athletes' limbs as vital assets.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:00
tsumeplus Inc. participates in 'April Dream,' a project that turns April 1st into a day for sharing dreams. This press release describes the dream of tsumeplus Inc.
## The Overlooked Domain of 'Contact'
Our dream is to strengthen Japanese sports from the new perspective of 'Contact Sensation.'
To improve athletic performance, elements such as muscle strength, technique, and form have traditionally been emphasized. However, we focus on the moment before that—the moment where the body and external forces meet: the 'Contact.'
Whether stepping on the ground, handling a ball, or coming into contact with an opponent, every sports movement is established through this 'Contact.' Despite this, many athletes may not be fully perceiving or evaluating what is happening at that crucial interface.
## Defining 'Contact Sensation'
We focused on the high-resolution sensory functions residing in extremities like nails, skin, and fingertips, defining the information obtained from them as 'Contact Sensation.'
When Contact Sensation changes, the quality of movement changes. When the quality of movement changes, performance changes.
## Managing Hands and Feet Before Training
Based on this philosophy, we are working through a specialized facility called 'CONTACT PERFORMANCE LAB' to refine Contact Sensation and create a state where athletes can evaluate their own bodies.
Athletes' hands and feet should be managed before they are trained. Athletic ability is not determined solely by talent or effort; a significant difference arises from how the 'hands and feet' that release power are used and managed.
CONTACT PERFORMANCE LAB is a performance-specialized lab for evaluating, visualizing, refining, and continuously managing the hands and feet used in sports.
## Capturing the 'Misalignment' Before the Pain
We do not address 'pain' itself, but rather the misalignment in how hands and feet are used that occurs one step before pain. By comprehensively capturing nails, palms, toes, soles, and the acts of grounding, contact, and gripping, we can read signs of performance decline before they manifest and support a state where the limbs can sustain competition.
## From Awareness to Reproduction
What CONTACT PERFORMANCE LAB provides is not simple care or treatment. It is not massage, medical therapy, or training instruction. We aim for 'Athletic Maintenance' where a single experience allows athletes to 'notice the state of contact they hadn't perceived before,' record it, and manage it to reproduce their best condition at any time.
We believe that by spreading the concept of 'Contact Sensation,' new room for growth will emerge in Japanese sports.
## Better Contact Sensation, Better Performance
Differences in athletic ability are not determined by physical capacity alone. The quality of sensation—what you perceive and how you handle it—makes a huge difference.
This dream is still a challenge in progress. However, we want to realize a future where 'Contact Sensation' becomes a common language in sports and Japanese athletes can compete with the world at a higher level.
CONTACT PERFORMANCE LAB views athletes' hands and feet not as 'consumables' but as 'athletic assets,' serving as a base to support sports culture from the extremities and expanding the possibilities of sports from the perspective of contact.
## A New Sports Culture Spreading from the National Stadium
Based in the National Stadium and Jingu Gaien area, a hub for sports, we will promote this new idea of 'managing hands and feet' to athletes, coaches, schools, and society through direct experience.
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### CONTACT PERFORMANCE LAB National Stadium Branch Overview
Address: 3F casa-kimi, 2-33-1 Sendagaya, Shibuya-ku, Tokyo
Opening Date: April 1, 2026
Website: https://tsumeplus.co.jp/cpl
Operating Company: tsumeplus Inc.
## The Overlooked Domain of 'Contact'
Our dream is to strengthen Japanese sports from the new perspective of 'Contact Sensation.'
To improve athletic performance, elements such as muscle strength, technique, and form have traditionally been emphasized. However, we focus on the moment before that—the moment where the body and external forces meet: the 'Contact.'
Whether stepping on the ground, handling a ball, or coming into contact with an opponent, every sports movement is established through this 'Contact.' Despite this, many athletes may not be fully perceiving or evaluating what is happening at that crucial interface.
## Defining 'Contact Sensation'
We focused on the high-resolution sensory functions residing in extremities like nails, skin, and fingertips, defining the information obtained from them as 'Contact Sensation.'
When Contact Sensation changes, the quality of movement changes. When the quality of movement changes, performance changes.
## Managing Hands and Feet Before Training
Based on this philosophy, we are working through a specialized facility called 'CONTACT PERFORMANCE LAB' to refine Contact Sensation and create a state where athletes can evaluate their own bodies.
Athletes' hands and feet should be managed before they are trained. Athletic ability is not determined solely by talent or effort; a significant difference arises from how the 'hands and feet' that release power are used and managed.
CONTACT PERFORMANCE LAB is a performance-specialized lab for evaluating, visualizing, refining, and continuously managing the hands and feet used in sports.
## Capturing the 'Misalignment' Before the Pain
We do not address 'pain' itself, but rather the misalignment in how hands and feet are used that occurs one step before pain. By comprehensively capturing nails, palms, toes, soles, and the acts of grounding, contact, and gripping, we can read signs of performance decline before they manifest and support a state where the limbs can sustain competition.
## From Awareness to Reproduction
What CONTACT PERFORMANCE LAB provides is not simple care or treatment. It is not massage, medical therapy, or training instruction. We aim for 'Athletic Maintenance' where a single experience allows athletes to 'notice the state of contact they hadn't perceived before,' record it, and manage it to reproduce their best condition at any time.
We believe that by spreading the concept of 'Contact Sensation,' new room for growth will emerge in Japanese sports.
## Better Contact Sensation, Better Performance
Differences in athletic ability are not determined by physical capacity alone. The quality of sensation—what you perceive and how you handle it—makes a huge difference.
This dream is still a challenge in progress. However, we want to realize a future where 'Contact Sensation' becomes a common language in sports and Japanese athletes can compete with the world at a higher level.
CONTACT PERFORMANCE LAB views athletes' hands and feet not as 'consumables' but as 'athletic assets,' serving as a base to support sports culture from the extremities and expanding the possibilities of sports from the perspective of contact.
## A New Sports Culture Spreading from the National Stadium
Based in the National Stadium and Jingu Gaien area, a hub for sports, we will promote this new idea of 'managing hands and feet' to athletes, coaches, schools, and society through direct experience.
---
### CONTACT PERFORMANCE LAB National Stadium Branch Overview
Address: 3F casa-kimi, 2-33-1 Sendagaya, Shibuya-ku, Tokyo
Opening Date: April 1, 2026
Website: https://tsumeplus.co.jp/cpl
Operating Company: tsumeplus Inc.
FAQ
What specifically does 'Contact Sensation' refer to?
It refers to the resolution of sensory information obtained from extremities like nails, skin, and fingertips during contact with the ground or a ball. Optimizing this improves movement quality.
What can I do at the CONTACT PERFORMANCE LAB?
Athletes can evaluate and visualize the condition of their hands and feet, and continuously manage their best state through proper maintenance. It specializes in 'sensory management' rather than typical massage or training.
Where is it located?
It is based in the National Stadium / Jingu Gaien area (3F casa-kimi, 2-33-1 Sendagaya, Shibuya-ku, Tokyo).