Best Bridal to Exhibit at Tokyo Pride 2026 Pride Parade & Festival and Offer Rainbow-Themed Drinks

Best Bridal Co., Ltd., which operates guesthouse-style wedding venues across Japan, announced that it will exhibit at “Tokyo Pride 2026 Pride Parade & Festival,” one of Asia’s largest LGBTQ+ related events. The event, organized by the nonprofit Tokyo Rainbow Pride, will be held at Yoyogi Park on June 6 and 7, 2026. Guided by its desire to deliver happiness to all couples regardless of gender or disability, Best Bridal launched the “Happiness Project.” As part of this initiative, the company has participated in events in Tokyo and Osaka since 2023 and joined an event in Nagoya for the first time last year. This will be its third time exhibiting at the Tokyo event. At the booth, visitors can have their “moments of happiness” photographed at a rainbow-colored photo spot by professional photographers active in wedding photography. Photos will be presented in an original commemorative mount. Rainbow-colored flower crowns and bouquets will also be available as props during the shoot. The event will take place from 11:00 a.m. to 6:00 p.m. on June 6 and 7, 2026, at Yoyogi Park Event Plaza and Outdoor Stage. The parade is scheduled to start at noon on June 7. In conjunction with Tokyo Pride 2026 Pride Parade & Festival, Best Bridal will also offer the “Happiness Rainbow Cocktail,” a colorful drink series supporting diversity, during Pride Month from June 1 to June 30, 2026, at its restaurants. The lineup includes Green Flash, Magic Hour, Sunset, and Cotton, with alcoholic and non-alcoholic options depending on the drink. Prices start at 1,150 yen, including tax and a 15% service charge. Best Bridal launched the Happiness Project in 2020 in collaboration with Mirairo Inc., a company that provides universal design consulting from the perspective of people with disabilities. The project includes low-allergen wedding courses, allergen-friendly children’s menus, vegetarian restaurant and banquet menus, recommended venues for LGBTQ+ customers, revised application forms, maternity wedding dresses, meetings using sign language or writing boards, wheelchair rentals and accessibility support, foreign-language emcees, voice translation devices, and cover makeup services. The company also conducts regular employee training on universal manners and LGBTQ+ customer service, and has created the Best Bridal Universal Service Guidebook.