A Drop to Perfect the Finish. "Finishing Oil" Enhances Dishes with Aroma and Flavor Without Altering Taste.
Tsuji Seiyu's "Ureshino Lab" brand has refreshed the labels for its "Flavor Oil" series, which enhances dishes with aroma and flavor without changing their original taste. The series, featuring 7 distinct aromas, will be rolled out for home cooking and ready-made meal arrangements, both domestically and internationally.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1481h 57m after Published)
A drop to perfect the finish.
The "Flavor Oil" series, which proposes a new way of using oil as a "finishing oil" to enhance dishes with the aroma and flavor of ingredients without altering their original taste, has undergone a label refresh and began sales on April 1, 2026.
It is sold under Tsuji Seiyu Co., Ltd.'s (Headquarters: Ureshino Shin'yasho-cho, Matsusaka City, Mie Prefecture; Representative Director and President: Takehiko Tsuji) household food brand "Ureshino Lab." The products will be sequentially rolled out on the official online site, as well as in supermarkets and specialty food stores nationwide.
Flavor Oil Web Page: https://ureshino-lab.jp/seasoning/flavor-oil/
New label "Flavor Oil" series
What is Flavor Oil?
It is a seasoning designed to perfect the finish of a dish without changing its original taste.
The Flavor Oil series was developed as a "finishing oil" to be used at the end of cooking. It comes in 7 varieties: Yuzu, Wasabi, Ginger, Porcini Mushroom, Black Truffle, Truffle & Butter Flavor, and Smoked. Each variety adds a lingering quality to dishes through its distinct aroma and flavor characteristics.
Background: Evolving Home Cooking and Needs
In recent years, there has been a growing demand in home cooking for dishes that require minimal effort but still deliver satisfying results. Additionally, there's a rising trend of adding a creative touch to ready-made meals from supermarkets and convenience stores, rather than consuming them as-is. Flavor Oil, by simply being drizzled on just before eating without adding extra cooking steps, enhances the completeness of a dish with the aroma and flavor of its ingredients, making it useful not only for home cooking but also for arranging ready-made meals.
Points of Renewal
Previously, Flavor Oil was used for both outdoor and home purposes. With this renewal, the purpose as a "finishing oil" has been clarified, and the design has been refreshed to naturally integrate into daily cooking. The concept is "Quality yet unpretentious everyday." It has been redesigned to be a presence that enhances satisfaction in home cooking. This renewal involves only changes to the label design; there are no changes to product information such as flavor, price, or JAN codes.
Overseas and Inbound Expansion
This product line features unique Japanese ingredients such as yuzu and wasabi, and is exported to multiple countries and regions, including the United States, Europe, and Asia, in addition to Japan. Against the backdrop of growing interest in Japanese food overseas and expanding inbound demand, this renewal features a design that is easy to deploy in overseas markets and for inbound tourists. The characteristic of enhancing the finish with the aroma and flavor of ingredients without significantly altering the taste makes it easy to incorporate into existing culinary cultures, a feature that makes it well-received in overseas markets.
Product Overview
* Flavor Oil Yuzu (65g / Suggested Retail Price 453 yen including tax)
* Flavor Oil Wasabi (65g / Suggested Retail Price 453 yen including tax)
* Flavor Oil Ginger (65g / Suggested Retail Price 453 yen including tax)
* Flavor Oil Porcini Mushroom (65g / Suggested Retail Price 529 yen including tax)
* Flavor Oil Black Truffle (65g / Suggested Retail Price 626 yen including tax)
* Flavor Oil Truffle & Butter Flavor (65g / Suggested Retail Price 626 yen including tax)
* Flavor Oil Smoked (65g / Suggested Retail Price 626 yen including tax)
How to Use Flavor Oil to Perfect Your Dishes
Flavor Oil Yuzu
"Sashimi becomes a special dish."
The refreshing aroma of yuzu peel gently spreads over carpaccio, fish dishes, and somen noodles.
It enhances the umami of ingredients, leaving a pleasant yuzu aftertaste.
Flavor Oil Wasabi
"An oil-based wasabi option for both fish and meat."
The sharp aroma and pungency of wasabi neatly balance the richness of steak and roast beef.
It is very spicy, so please try a small amount at a time.
Flavor Oil Ginger
"Blends seamlessly into everyday cooking."
Fresh aroma and pungency reminiscent of grated ginger.
Adding a small amount to ginger pork or gyoza sauce makes the dish lighter and refreshes the aftertaste.
Flavor Oil Porcini Mushroom
"Your usual pasta tastes like a restaurant dish."
The rich and deep aroma characteristic of porcini mushrooms.
A single drizzle over warm soup or pasta at the end adds depth to the umami.
The "Flavor Oil" series, which proposes a new way of using oil as a "finishing oil" to enhance dishes with the aroma and flavor of ingredients without altering their original taste, has undergone a label refresh and began sales on April 1, 2026.
It is sold under Tsuji Seiyu Co., Ltd.'s (Headquarters: Ureshino Shin'yasho-cho, Matsusaka City, Mie Prefecture; Representative Director and President: Takehiko Tsuji) household food brand "Ureshino Lab." The products will be sequentially rolled out on the official online site, as well as in supermarkets and specialty food stores nationwide.
Flavor Oil Web Page: https://ureshino-lab.jp/seasoning/flavor-oil/
New label "Flavor Oil" series
What is Flavor Oil?
It is a seasoning designed to perfect the finish of a dish without changing its original taste.
The Flavor Oil series was developed as a "finishing oil" to be used at the end of cooking. It comes in 7 varieties: Yuzu, Wasabi, Ginger, Porcini Mushroom, Black Truffle, Truffle & Butter Flavor, and Smoked. Each variety adds a lingering quality to dishes through its distinct aroma and flavor characteristics.
Background: Evolving Home Cooking and Needs
In recent years, there has been a growing demand in home cooking for dishes that require minimal effort but still deliver satisfying results. Additionally, there's a rising trend of adding a creative touch to ready-made meals from supermarkets and convenience stores, rather than consuming them as-is. Flavor Oil, by simply being drizzled on just before eating without adding extra cooking steps, enhances the completeness of a dish with the aroma and flavor of its ingredients, making it useful not only for home cooking but also for arranging ready-made meals.
Points of Renewal
Previously, Flavor Oil was used for both outdoor and home purposes. With this renewal, the purpose as a "finishing oil" has been clarified, and the design has been refreshed to naturally integrate into daily cooking. The concept is "Quality yet unpretentious everyday." It has been redesigned to be a presence that enhances satisfaction in home cooking. This renewal involves only changes to the label design; there are no changes to product information such as flavor, price, or JAN codes.
Overseas and Inbound Expansion
This product line features unique Japanese ingredients such as yuzu and wasabi, and is exported to multiple countries and regions, including the United States, Europe, and Asia, in addition to Japan. Against the backdrop of growing interest in Japanese food overseas and expanding inbound demand, this renewal features a design that is easy to deploy in overseas markets and for inbound tourists. The characteristic of enhancing the finish with the aroma and flavor of ingredients without significantly altering the taste makes it easy to incorporate into existing culinary cultures, a feature that makes it well-received in overseas markets.
Product Overview
* Flavor Oil Yuzu (65g / Suggested Retail Price 453 yen including tax)
* Flavor Oil Wasabi (65g / Suggested Retail Price 453 yen including tax)
* Flavor Oil Ginger (65g / Suggested Retail Price 453 yen including tax)
* Flavor Oil Porcini Mushroom (65g / Suggested Retail Price 529 yen including tax)
* Flavor Oil Black Truffle (65g / Suggested Retail Price 626 yen including tax)
* Flavor Oil Truffle & Butter Flavor (65g / Suggested Retail Price 626 yen including tax)
* Flavor Oil Smoked (65g / Suggested Retail Price 626 yen including tax)
How to Use Flavor Oil to Perfect Your Dishes
Flavor Oil Yuzu
"Sashimi becomes a special dish."
The refreshing aroma of yuzu peel gently spreads over carpaccio, fish dishes, and somen noodles.
It enhances the umami of ingredients, leaving a pleasant yuzu aftertaste.
Flavor Oil Wasabi
"An oil-based wasabi option for both fish and meat."
The sharp aroma and pungency of wasabi neatly balance the richness of steak and roast beef.
It is very spicy, so please try a small amount at a time.
Flavor Oil Ginger
"Blends seamlessly into everyday cooking."
Fresh aroma and pungency reminiscent of grated ginger.
Adding a small amount to ginger pork or gyoza sauce makes the dish lighter and refreshes the aftertaste.
Flavor Oil Porcini Mushroom
"Your usual pasta tastes like a restaurant dish."
The rich and deep aroma characteristic of porcini mushrooms.
A single drizzle over warm soup or pasta at the end adds depth to the umami.
FAQ
What kind of product is "Flavor Oil"?
It's a "finishing oil" that enhances dishes with the aroma and flavor of ingredients without changing their original taste. It comes in 7 varieties, including yuzu and wasabi.
What has changed with this renewal?
The label design has been refreshed, clarifying its use as a "finishing oil." There are no changes to flavor, price, or JAN codes.
Is it available internationally?
Yes, it is exported to multiple countries and regions, primarily the US, Europe, and Asia, and will be available in overseas markets and for inbound tourists.