Tsuchiya Kaban wins overseas design awards 'Asia Design Prize 2026' and 'Indigo Design Award 2026' for its Randoseru

Tsuchiya Kaban Co., Ltd. (Headquarters: Adachi-ku, Tokyo; hereinafter Tsuchiya Kaban), founded in 1965, has won the globally prestigious design awards 'Asia Design Prize 2026' and 'Indigo Design Award 2026'. The awards recognized the company's products that fuse tradition and modernity, symbolized by functional beauty that supports elementary school students for six years, as well as its consistent brand experience.

Tsuchiya Kaban's Randoseru wins 'Asia Design Prize 2026' on its 60th anniversary The brand campaign 'TSUCHIYA RANDOSERU 2025 BRAND CAMPAIGN', which redefines the value of the randoseru rooted in Tsuchiya Kaban's 60-year tradition, won the communication category at the 'Asia Design Prize 2026', an international design award that promotes LEGACY BEYOND ASIA.

Under the theme 'Six years colored by memories,' the award-winning work builds a worldview of 'Craft x Modern' that passes on the legacy of 'craftsmanship' to the next generation. It was highly evaluated for creating a consistent brand experience memorable for parents and children across the Web, SNS, catalogs, and stores.

Category: communication [Click here for the award page]

What is Asia Design Prize? Founded in 2016, it is one of Asia's largest international design awards. This year, more than 1,500 entries were submitted, and a panel of judges from around the world comprehensively evaluated the beauty, originality, practicality, and excellent technological capabilities in the spatial, product, and communication categories to select the winning works.

New brand 'depsoa' wins 'Indigo Design Award 2026' Indigo Design Award, an international design award that selects excellent designs from around the world...