Announcement of the Release of New Pachinko Machine 'e Assault Lily'

Fields Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hisatoshi Yamamoto), a consolidated subsidiary of Tsuburaya Fields Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hisatoshi Yamamoto), announces the release of the new pachinko machine 'e Assault Lily.'

This model will be launched as a smart pachinko machine (smart pachinko).

About 'Assault Lily'

'Assault Lily' is a media mix project that began with action dolls and has expanded into TV anime, stage productions, mobile games, and more, creating a vast universe centered on the theme of 'weapons × beautiful girls.' Set in a near-future Earth on the brink of destruction due to the appearance of mysterious giant lifeforms called 'Huge,' the story follows the battles and growth of少女 'Lilies' who fight to ensure humanity's survival.

Project Timeline: Starting with the release of the action doll series in 2013, the franchise expanded into novels and stage productions. The TV anime premiered in 2020, followed by the launch of a mobile game in 2021. Approximately 30 stage productions have been performed to date, enriching the characters and worldbuilding from multiple angles.

TV Anime Production: The TV anime was produced by 'Animation Studio SHAFT' (known for works such as 'Monogatari Series' and 'Puella Magi Madoka Magica').

Social Impact: The franchise has generated significant attention, particularly in Fujisawa City, Kanagawa Prefecture—the setting of the series—where fans have visited real-life locations such as Fujisawa Station and Enoshima Sea Candle. As a result, Fujisawa City included 'Assault Lily' action dolls as return gifts for its hometown tax donation program.

Recent Activities: In February this year, the event 'Assault Lily Last Bullet 5th Anniv. Thanks Stage ~With Lilie~' was held to celebrate the mobile game's 5th anniversary. The event featured live music performances and reading plays by the voice actors, attracting large crowds. Fields also operated an 'MR Special Experience Booth' in the exhibition area, offering original content using 'Mixed Reality (MR)' technology that blends the real and virtual worlds.

'Assault Lily' remains a beloved and popular IP with a strong fanbase.

Release Schedule

The machine will be available for play at pachinko parlors nationwide starting September 2026, targeting not only pachinko and slot machine fans but also hobbyists, gamers, and anime enthusiasts.

▷ (Reference) Official 'Assault Lily' Website: https://assaultlily-pj.com/

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