Anime 'NEEDY GIRL OVERDOSE' × Tokyu Kabukicho Tower Collaboration Launch!

TOKYO, Japan — TST Entertainment Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Yoshinori Tokko), operator of Tokyu Kabukicho Tower, has launched a collaboration project with the anime 'NEEDY GIRL OVERDOSE' (hereinafter 'this project') starting today, June 20, 2026.

Key Visual ©WSS playground / NEEDY GIRL PROJECT

Tokyu Kabukicho Tower (hereinafter 'the facility') has consistently delivered diverse entertainment experiences rooted in the concept of 'dedicating oneself to passion,' serving as a cultural crossroads in the vibrant Kabukicho district.

This collaboration will feature original merchandise using newly drawn illustrations and themed food and beverage offerings, providing both domestic and international visitors with accessible opportunities to enjoy the charm of Japanese entertainment.

Additionally, a special one-night-only event linked to this project will be held on the evening of June 27 (Sun). Further details will be announced via the dedicated X account. Stay tuned for future updates.

Collaboration Project Overview

Title: Anime 'NEEDY GIRL OVERDOSE' × Tokyu Kabukicho Tower

Period: June 20 (Sat), 2026 – July 12 (Sun), 2026

Programs:

① Original Collaboration Goods Sales (June 20 – July 13, 2F Special POP-UP Space)

② Themed Collaboration Food & Drinks (June 20 onwards)

③ Additional Initiatives

- Special one-night event on June 27 (Sun) - Video projections on the building’s exterior large-scale screen from June 29

Dedicated X Account: https://x.com/NGO_KABUKICHO

(1) Original Collaboration Goods Sales

Original collaboration goods featuring newly drawn illustrations will be sold within the facility.

Product Lineup ©WSS playground / NEEDY GIRL PROJECT

● Location: 2F Special POP-UP Space, Tokyu Kabukicho Tower ● Period: June 20 (Sat), 2026 – July 13 (Sun), 2026 ● Hours: Weekdays: 3:00 PM – 7:00 PM Weekends & Holidays: 11:00 AM – 7:00 PM

(Important Notes) • Payment methods accepted: Credit cards, QR code payments, and e-money only. Cash and transportation IC cards are not accepted.

(2) Collaboration Food & Drink Offerings

Themed menus inspired by the anime’s world will be available at three locations within the tower. Original promotional items will also be distributed.

Store ①: namco TOKYO (3F)

©WSS playground / NEEDY GIRL PROJECT

• Menu Items: 11 drinks, 2 food items • Sales Hours: 11:00 AM – 10:00 PM (Last Order 9:30 PM)

Store ②: Shinjuku Kabukihall ~ Kabukicho Yokocho (2F)

©WSS playground / NEEDY GIRL PROJECT

• Menu Items: 2 drinks, 2 food items • Sales Hours: 11:00 AM – 11:00 PM

Store ③: Water Terrace (Inside X PLACE, 5F)

©WSS playground / NEEDY GIRL PROJECT

• Menu Items: 4 drinks, 2 shisha sets • Sales Hours: Mon–Thu: 3:30 PM – 11:30 PM Fri: 3:30 PM – 5:00 AM (next day) Sat: 1:00 PM – 5:00 AM (next day) Sun: 1:00 PM – 11:30 PM

About the TV Anime 'NEEDY GIRL OVERDOSE'

'NEEDY GIRL OVERDOSE' is a multi-ending adventure game following a girl with intense approval-seeking tendencies aiming to become the ultimate streamer, and her supporting 'Pi,' over 30 days.

Originally released on Steam in January 2022, the game has achieved over 3 million cumulative downloads. Related music tracks have surpassed 400 million streams, establishing it as a defining indie game in internet culture.

In April 2026, the girl who became a beacon of light in the chaotic Reiwa-era internet — 'Chozetsu Mokawatenchi-chan,' affectionately known as 'Choten-chan' — will make her television anime debut.

Animation production is handled by Yostar Pictures, known for 'Arknights' and 'Blue Archive.'

The director is Masao Nakajima (Yostar Pictures), who previously directed storyboards and episodes for 'Blue Archive' and 'New PANTY & STOCKING with GARTERBELT,' as well as the 'NEEDY GIRL OVERDOSE' short anime, bringing a unique narrative and character expression to the animated series.

[TV Anime Official Website] https://needygirl-anime.com/

[Official X] https://x.com/needygirl_anime

Copyright Notice

©WSS playground / NEEDY GIRL PROJECT

TST Entertainment Co., Ltd.

TST Entertainment Co., Ltd. is a joint venture between Tokyu Corporation and Sony Music Entertainment (Japan) Inc., established to plan and operate entertainment facilities at Tokyu Kabukicho Tower.

Company Name: TST Entertainment Co., Ltd. Headquarters: 1-29-1 Kabukicho, Shinjuku-ku, Tokyo Business: Planning and operation of entertainment facilities and related services Corporate Website: https://tst-ent.co.jp/ Tokyu Kabukicho Tower Official Website: https://www.tokyu-kabukicho-tower.jp/

[Event Space and Media Use at Tokyu Kabukicho Tower and Cinecity Plaza]

A variety of events can be hosted using facilities within Tokyu Kabukicho Tower, including outdoor plaza, stage, and screen for open-air theater-style experiences. Individual screen usage is also available. For details, please visit:

<Tokyu Kabukicho Tower & Cinecity Plaza Event Space / Advertising Use Guide> https://www.tokyu-kabukicho-tower.jp/event-media/